Your current filters are…
Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and right. But does content really generate commerce? What do social shopping and style sharing apps, YouTube's haul community and digital influencer-focused affiliate programs say about the way consumers are spending their time and their money?
by Tim Stock
Culture networks historically have spun narrative for how we live. Think about it. After WWII, an emerging American middle class decided to expand its options for commerce and camaraderie, so they built highways and a networked culture of early suburbanites was born.
But when we talk about networks today, we see only the technology system that supports the network, not the human structure. It’s the structure and process behind the human connections that’s critical.
The structure empowered by technology allows likeminds to connect, thrive and make global impact -- no matter how micro. Not too long ago, rave culture leveraged digital networks and pioneered podcast. And, more recently, the Tea Party leveraged digital networks to make its stand. Without technology, we might have dismissed the movement as laggard.
To understand where we go next means we need to evolve our perspective on how we look at the systems and unlock the human codes that drive them. If we do not, culture will leverage system decline before we know what’s happening, much like graffiti leveraged the decline of cities and skate culture leveraged the decline of suburbia.
He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.
by Jo Guldi
From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep a role should government play in regulating traffic, many wondered? The first round of answers bear a striking resemblance to conversations today about the nature of the internet. Advocates of centralized regulation advocated limits to tolls -- a geographical version of net neutrality. Critics argued that eminent domain meant tearing down the houses of the poor. The new roads sped traffic to poor areas, promoting commerce and industrialization, for a time. Critics claimed that soon the earth's peoples would speak a single language. But soon mounting evidence showed that the road's users were speaking to each other less than they ever had before. What had gone wrong?
For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.
For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage
The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion
9th–13th March 2012