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Sessions at SXSW Interactive 2012 about Community

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Friday 9th March 2012

  • Build. Community Is Easy, Saving the World Is Hard

    by Kesah Schmitt, Mark Himmelsbach, Colin Wallis, Dave Dobbins and Scott Orn

    Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

    With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Mining Diversity: Developing a Community of Color

    by Trevite Willis

    Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

  • Entertain or Fail: Brands As the New Publishers

    by Allen DeBevoise and Anthony Batt

    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.
    Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

    At 9:30am to 10:30am, Saturday 10th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Envisioning a Better World Together at SXSW 2013

    by Derek Lackaff

    Scheduled to take place in Austin in March 2013, the SXSW Visioning Assembly will be a collective dialogue with a large sample of SXSWi participants. Based on the Agora Process, developed by the Icelandic startup and political grassroots communities and used successfully in two National Assemblies, the Visioning Assembly combines elements of crowdsourcing and brainstorming on a large face-to-face scale with realtime collective feedback. Previous participants have characterized an event as one of the most beautiful, empowering, and fun events they have ever experienced.

    In this session we will explain what the Visioning Assembly process is, share the interesting history of its development, and discuss why it is a perfect match for SXSWi -- audience participation will be expected!

    Why should SXSW Interactive host a Visioning Assembly? SXSW Interactive brings together the most interesting people in the world of interactive media. Across dozens of stages, fascinating people address the most important (and most fun) topics in this wide-ranging field. A great session often has the feel of a great concert, with huge (or occasionally intimate) audiences sharing passion, energy, and new perspectives. Some of this audience interaction is captured in whispered discussion and via backchannel hashtags. The Visioning Assembly will allow this collective intellect, knowledge, and energy to be captured and directed towards a common good.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon C, AT&T Conference Center

  • Tech Superwomen: Mentors and Mentees, FTW

    by Nilofer Merchant, Ekaterina Walter, Cathryn Posey, Margot Bloomstein and Leslie Bradshaw

    From the New York Times to Glamour Magazine, a universal question continues to percolate - why are women underrepresented in the tech industry? Explore the role mentorship plays in building a stronger and more inclusive community, while expanding opportunities for women to ascend to leadership roles. Panel discussion will examine the impact of women mentoring women, the positive results of enriching this community and the importance of empowering such partnerships. This panel will also look at the role men can and should play to open more doors for women in the industry. Engage, contribute and participate as a mentor or mentee! Help build a stronger, more inclusive tech community.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Making Stories: Libraries & Community Publishing

    by Nate Hill, Michael Porter, Char Booth, Amy Buckland and Amy Buckland

    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 6AB, Austin Convention Center

  • Philanthropy Is Not the Future of Journalism

    by Nicole Hollway and Janet Coats

    While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

    At 11:00am to 12:00pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Radio-Free Yoga: Self-Realize x Social Enterprise

    by Diane Ferraro, Seane Corn, Jessica Durivage, Waylon Lewis and Vikram Gandhi

    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    At 11:00am to 12:00pm, Saturday 10th March

    In Lone Star, Omni Downtown

    Coverage audio clip

  • Building Community Engagement Around Open Content

    by Anne Cushing and Stephen Saber

    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social integration increased engagement and online discussion on the Justice site and other social platforms, empowering the audience to join open conversations creating a global intellectual resource. Hear how the team shifted focus to topic rather than brand to allow for the creation of user-generated content without negatively affecting the Harvard’s brand. The team will share the social and digital approach used to build engagement, including their ongoing strategy to leverage user generated content to keep the course and the topics relevant. Lessons include:-Making the case to loosen brand control for the sake of engagement-Maintaining brand strength when opening content-Combining online learning with social media-Managing and engaging in conversations on multiple platforms

    At 12:30pm to 1:30pm, Saturday 10th March

    In Classroom 203, AT&T Conference Center

  • Crowd Sourcing Community Projects Like Tom Sawyer

    by Dave Olson

    Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation will share tips about wrangling your passionate users to help with specific tasks for mutual benefit. The tips and tactics will include: understanding motivations, providing rewards, setting boundaries, understanding types of volunteers, organizing disappearing task forces, avoiding "cat herding,” and thwarting confusion and conflicts.

    Practical examples will include: crowd-sourcing a multi-language software translation project; organizing citizen reporting at an Olympic Games; creating participatory contests to produce content and assets; identifying perpetrators and looters in a riot; raising relief money under difficult circumstances; and, rapidly helping victims in disaster zones.

    From the examples, we’ll discuss methods for channeling the passion of audiences into tangible results in much the same manner as Tom Sawyer recruited his fishing pals to help whitewash his fence.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Multiple Personalities–Not a Disorder but the Norm

    by Benjamin Smithee, Thomas Marks, Elizabeth Sartin and Amy Parnell

    In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?

    Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from Match.com, LinkedIn and TripIt.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Not Just Tech Support: Online in India

    by Archana Prasad, Sonny Caberwal, Nandu Madhava, Sean Blagsvedt and Anshuman Bapna

    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon K, Hilton Austin Downtown

  • Your Marketing Sucks: Why You Need to Think Local

    by Mike Merrill and Tiffany Monhollon

    Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it comes to connecting with local consumers online. In this session, we’ll share practical strategies about how any business - from start-ups to local businesses to national brands, agencies, and franchises - can think local in their online marketing and connect the dots between their digital strategies and their physical presence.

    Why does local matter for every brand? 86% of consumers use the internet to find a local business. 20% of all searches on Google have local intent. 1 in 3 mobile searches is local. Google map use is 40% local. After looking up a local business on a smart phone, 61% of users called the business and 59% visited. 100% of consumers are local.

    It all starts with picking the right strategy for your business type. We’ll share ideas and examples of thinking local from a strategic brand perspective: Content Strategy, Search, SEO & Keyword Strategy, Local Listings, Social Strategy, Online Advertising, Reputation Management, Ambassador & Engagement Strategy, and Mobile Strategy.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Assembly Room, InterContinental Stephen F. Austin

    Coverage slide deck

  • Feel Rich: Health is the New Wealth

    by Quincy Jones III, Crystal Wall, Slim Thug, Shawn Ullman and Paul Wall

    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • Community First: Lessons for Early-Stage Startups

    by David Noël, Chrysanthe Tenentes, Diana Kimball and Ligaya Tichy

    Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, Foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Community Regenerati​on Through Digital Literacy

    by Michael Trice and Carolyn Hassan

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 8A, Austin Convention Center

  • Disambiguation: Embrace Wrong Answers & Find Truth

    by Flip Kromer and Dhruv Bansal

    Where are all the coffee shops in my neighborhood?

    Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently and the boundaries of your “neighborhood” differently. One person’s Central Austin, may be someone else’s South Dallas.

    How about instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, we instead look at what people do, interact with and talk about. We can watch what people do and decide from there what a coffee shop is and where the boundaries of your neighborhood are. It might not be the “truth”, but it can be darn close.

    When we learn to embrace ambiguity, not only can we still find the answers to our questions, but we can also find answers to questions we hadn’t even thought to ask.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Dewey Community Service Honorees Meet Up, Pt 1

    Network with, learn from and be inspired by the honorees for the 2012 Dewey Winburne Community Service Award. If you can't attend this Meet Up, then be sure to attend the Dewey Awards Ceremony at 7:00 pm on Sunday at St. David's Episcopal Church (301 E 8th St). The 10 Dewey Winburne Community Service Award honorees for SXSW 2012 are Judy Brewer (World Wide Web Consortium), Laura Deutch (Messages in Motion), Brian Elliot (Friendfactor), Izzy Johnston (Developers for Good), Jacquie Jones (National Black Programming Consortium), Becci Manson (All Hands Volunteers), Jose Gomez Marquez (Innovations in International Health initiative at MIT), Aleph Molinari (Fundación Proacceso), Josh Nesbit (Medic Mobile), and Humberto Perez (Cinema Du Cannes Project).

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 8A, Austin Convention Center

  • How to Build Entrepreneurship Communities

    by Paige Craig, Mark Davis, Nick Seguin, Marc Nager, Shane Reiser, Andrew Yang and Brad Feld

    Why do some tech communities thrive while other fail? What can you do to start, fix or grow your city's startup scene?

    This panel will take a grounded look at the key ingredients of successful startup communities in any geography. We'll look the role that events, spaces, accelerators, VC, angels, universities, and government play in the equation, and we'll dissect the intangibles as well - including culture, philosophy, mentorship, education, and more. We'll also have some time at the end for audience questions. Panelists include Brad Feld, Paige Craig, Mark Davis, Nick Seguin, Marc Nager and Andrew Yang.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon D, Hilton Austin Downtown

    Coverage link

  • SXSW Newbies Meet Up

    by Teresa Van Deusen

    First time at Interactive? We have a meet- up for that! Newbies are welcome to come mingle and meet in a casual, friendly, not-as-noisy-as-most-parties-environment. Ask questions, relax with other newbies, learn a survival tip (or two)- all hosted by a long time veteran of the conference.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Meet Up Tent, Palm Park

Monday 12th March 2012

Tuesday 13th March 2012

  • Disrupting the Traditional Ticketing Industry

    by Kevin Hartz

    Founders can plan all they want, but sometimes the most significant drivers of growth are unexpected. The trick to sniffing out the (unexpected) secret sauce is observing trends—both among users and throughout the greater tech community—and just having been there. Eventbrite CEO and Co-Founder Kevin Hartz will discuss how, with a keen pair of eyes, and a strong sense of company values, Eventbrite capitalized on momentum in social media integration, mobile proliferation, and big data capabilities, to help the company grow into a ticketing and registration platform that has already issued over 50 million tickets.

    At 9:30am to 10:30am, Tuesday 13th March

    In Maximilian, Driskill Hotel

  • Gaming Tools Kids Want to Use

    by Virginia Mcarthur, Alexander Repenning, Tamara Hudgins, Ward Tisdale and David Gerding

    Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instead of reinforcing the divide between artists and programmers, can we get more kids interested in learning the complex work that game development involves, and foster a really great game development community? What kids like to use for game development may surprise you. Come hear what they like, why the like it, and how new tools need to be built to meet the demands of future game developers. Join a conversation about authorship, identity, creativity, and the tools kids really use for developing serious and social games. Gain insight on elements of game tools that kids would use--if they existed!

    At 9:30am to 10:30am, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage slide deck

  • Confessions of a Community Moderator

    by Nina Kester, Rebecca Russell, Chris Gokiert, Annalise Kaylor and Heidi Skinner

    Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn about best practices in technology, fan management, governance and more from those representing Converse, Peanuts, Aveda, and Humana. Consider it your 12 Step Program. Don’t worry, all names will be changed to protect identities of the victims.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Longhorn, Omni Downtown

    Coverage audio clip