Sessions at SXSW Interactive 2012 about creative

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Friday 9th March 2012

  • 20x2

    A SXSW Interactive tradition! Amazing, poignant, moving, and funny 2-minute presentations by 20 of new media's most creative minds.

    At 8:00pm to 10:00pm, Friday 9th March

    In Skinny's Ballroom

Saturday 10th March 2012

  • Creative Energy: Renewing the Fight for Renewables

    by Paul D Miller (aka DJ Spooky), Tara DePorte, James Slezak and Edward Morris

    Electronic musician, turntablist and author DJ Spooky (Paul D. Miller) joins Ed Morris (Canary Project), James Slezak (Purpose.com) and Tara DePorte (Human Impacts Institute) in an interactive session to explore how social entrepreneurs, artists and creative technologists are combining forces to reinvent the movement to evolve beyond fossil fuels.

    20 years after the 1992 Rio Earth Summit and the first global pledge to stop climate change, major polluters in the United States can still emit unlimited quantities of carbon into our atmosphere at no cost. Meanwhile, a well-funded machine works 24/7 to convince Americans there's nothing bad happening - so oil, gas and coal companies continue business as usual. Clearly the green movement needs to take it up a notch. So what is being done to apply cutting-edge social organizing technology, smart branding, product design and the creative arts to solve this problem? How can this bottom-up work support the national and global challenge? What else do we need to do?

    At 12:30pm to 1:30pm, Saturday 10th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Feel Rich: Health is the New Wealth

    by Quincy Jones III, Crystal Wall, Slim Thug, Shawn Ullman and Paul Wall

    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • Rise of the Interactive Director As Creative Lead

    by Dustin Callif and Grant Skinner

    Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share his perspective on his approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.

    At 11:00am to 12:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Can The Biggest Ideas Fit in Smallest of Ad Spaces?

    by Aman Govil and Cecelia Wogan-Silva

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain.It is time to put digital advertising to the ultimate test. We selected four iconic commercials of yesteryears, and asked the legendary creatives behind them to re-imagine them for the digital age. These advertising icons defined the mediums of the past. Now they're back to help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis, Volvo and Alka-SeltzerThe Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • AbelsonTaylor Cocktail Brunch

    Please join AbelsonTaylor for a Texas style brunch at SXSW Interactive! Gain a better understanding of how to utilize the iPad for business presentations, and join in our discussion on smart digital creativity.

    At 8:00am to 11:00am, Monday 12th March

    In Rooftop, Marriott Courtyard Austin Downtown/Convention Center

  • SXSW PhotoCamp

    by Ike Edeani and Miki Johnson

    If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topics most important to you, and identify potential creative collaborators, each 60-minute PhotoCamp session will include facilitated group discussions, followed by 30 minutes of free time to connect with potential collaborators one-on-one. 9:30-10:30: What kind of collaborator am I? Improve creatively by defining your strengths and weaknesses. 11:00-12:00: Are we collaborating yet? An open discussion of collaboration models. 12:30-1:30: Everyone knows everything. Learn from others' collaboration lessons and revisit your own. 2:00-3:00: Open networking.

    At 9:30am to 3:30pm, Monday 12th March

    In Palm Door, Palm Door

  • SXSW CraftCamp Day 2

    by Willo O'Brien

    Are you a designer, maker, mover & shaker selling your goods online? If so, then stop by the first-ever SXSW CraftMakerCamp to meet like-minded souls. With a full day of programming specifically developed for creative entrepreneurs, SXSW CraftMakerCamp will inspire and educate you for a more successful and productive year ahead.

    At 11:00am to 6:00pm, Monday 12th March

    In Presentation Tent, Palm Park

  • After Hours Party with Adobe Evangelists

    Perfect way to end the Adobe Creative Camp day. Visit Blogs.Adobe.com/events/SXSW for information on how to RSVP.

    At 6:00pm to 8:00pm, Monday 12th March

    In Ballroom, Radisson Hotel & Suites Austin-Town Lake

Tuesday 13th March 2012

  • SXSW Create

    by Aaron Haley

    Come join creators, hackers, makers, artists, and diy'ers for the first annual Create on March 13th in Palm Park from 11am-6pm. This community event, in conjunction with Dorkbot Austin and the Austin Hackerspace, will be featuring talented artists from the Austin and SXSW communities showing off their creations and discussing what inspires them. From the latest in robotics, funding methods, and even hacking food science come see what it means to create. Featured speakers include Jeff Potter and Justin Jenson. Follow this site for an updated schedule as well as twitter.com/CreateATX for up to date information. If you would like more information please contact createatx@gmail.com

    At 11:00am to 6:00pm, Tuesday 13th March

    In Presentation Tent, Palm Park