Add an eventSessions at SXSW Interactive 2012 about Culture
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- Topic: Culture
Saturday 10th March 2012
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Multi y Mono: A Cultural Advertising Battle
by Carl Settles, Leslie Wingo, Sergio Alcocer and Kelli Coleman
With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.
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Anime: More Than Cartoons
by Craig Crossley, Justin Rojas, Margo Yabs, Mike Laidlaw and Ryo Yamaguchi
Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.
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Feel Rich: Health is the New Wealth
by Quincy Jones III, Shawn Ullman, Crystal Wall, Paul Wall and Slim Thug
Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.
Sunday 11th March 2012
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Culture Networks and the Codes That Drive Them
by Tim Stock
Culture networks historically have spun narrative for how we live. Think about it. After WWII, an emerging American middle class decided to expand its options for commerce and camaraderie, so they built highways and a networked culture of early suburbanites was born.
But when we talk about networks today, we see only the technology system that supports the network, not the human structure. It’s the structure and process behind the human connections that’s critical.
The structure empowered by technology allows likeminds to connect, thrive and make global impact -- no matter how micro. Not too long ago, rave culture leveraged digital networks and pioneered podcast. And, more recently, the Tea Party leveraged digital networks to make its stand. Without technology, we might have dismissed the movement as laggard.
To understand where we go next means we need to evolve our perspective on how we look at the systems and unlock the human codes that drive them. If we do not, culture will leverage system decline before we know what’s happening, much like graffiti leveraged the decline of cities and skate culture leveraged the decline of suburbia.
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The Crowdtap VIP Party - The SXSW Can't Miss Party Returns
Last year's top party is back @ Austin's hottest venue. Featuring acclaimed VJ Culture, special performance by Jingle Punks Hipster Orchestra, aerial dancers, battle of food trucks.
www.crowdtap.com/vip
Monday 12th March 2012
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“But Is It Art?”: The Aesthetics of Social Culture
by Dana Vachon, Jeffrey Schnapp and Tim Sheridan
Media theorist Marshall McLuhan famously envisioned a cultural “global village,” a collective identity shaped by the media we share. To a remarkable extent he foresaw how social media would change the game of culture, putting the power of creation in more hands than ever before, and this change in itself would be the new culture. Now that that future has arrived, have the inherent limitations and transitory nature of YouTube videos and Facebook postings made the new aesthetic canvas so small that no great work could emerge – like a (Rebecca) Black hole collapsing in on itself? While McLuhan insisted that the value of the content itself wasn’t as important as the channel that served it, in a quick-hit landscape where the memes of “Charlie Bit My Finger” and “Friday” are major touchstones, it’s fair to ask whether the changes in media have raised mediocrity and banality to an art form. So is the new social culture a vital democracy or decomposing exquisite corpse?
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Kill the Company
by Lisa Bodell
According to IBM’s 2010 CEO Survey, the pace of change is accelerating and next-generation businesses must thoughtfully build and sustain the right corporate culture to remain relevant through turbulent times. Too often, our natural response to this accelerating pace of change is to try our hardest to dictate permanence. In doing so, we install risk-mitigating processes that trump culture. In fact, the very mechanisms we put in place to promote productivity are robbing us of the ability and time to be creative and add value.
This experiential case study session is a call to arms: to hit the reset button on how we think and work. Instead of creating more one-size-fits-all change initiatives forced upon employees, you will learn how to change everyday things in small ways to create big ripple effects throughout your organization to reignite critical aptitudes like inquiry, curiosity, and innovation. Learn how a large financial services organization created a new breed of employee that helped to reset the corporate culture, not from the top down or bottom up, but from the middle out. Take away tangible and actionable steps to shake up your organization’s standard practices, from unproductive meetings to go-nowhere strategic planning, resulting in big change and a powerful boost to innovation. Find the little-bigs that will reinvent your organization—and awaken your ability to think, and ultimately, to take control of the future.
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Sex in the Digital Age
by Lena Chen, Lux Alptraum, Maureen O'Connor and Mike Dacks
As the Internet has become an increasingly integral part of our daily lives, it's transformed virtually everything about how we live--from how we communicate with friends and family, how we get our jobs done, and, yes, how we flirt, find lovers, and explore our sexuality. In many ways, this evolution has been a positive one, bringing us amazing new ways to connect with the rest of the world, but it's also had some unforeseen consequences. Just over a decade ago, when the country was reeling from the aftermath of the Lewinsky scandal, who could have imagined that one day a congressman would be forced to resign from his post after a scandal that involved no sex, no illicit meetings--in fact, nothing more than some online flirting and a few ill advised sexts?
Sex in the Digital Age examines how the Internet has transformed our relationship to sexuality: what it's given us, what it's taken away, and how it's transformed our ideas and expectations about how our friends, lovers, and public figures can--and should--behave.
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This Spartan Life: Frag Me Gently
by Chris Burke, Josephine Dorado and Paul Marino
Acclaimed “talk show in game space” This Spartan Life will conduct live interviews “under fire” in the videogame Halo, projected on the screen before the audience. Dodging virtual bullets in the mixed reality of SXSW & Halo, This Spartan Life’s creator & producer, Chris Burke & Josephine Dorado, along with Paul Marino, Lead Cinematic Designer at BioWare, will present ideas on extending game culture, filmmaking, DIY media & the importance of play. They’ll do their best to keep their guests safe from plasma rifle-wielding aliens. How will they fare? See for yourself. Using Halo as its backdrop, the show began as an underground sensation and has since scored glowing reviews in Wired Magazine, the BBC, BusinessWeek & BoingBoing. Described by Wired Magazine as “a mash-up of The Charlie Rose Show & Doom,” TSL combines high-brow interviews with the likes of the late Sex Pistols manager, Malcolm McLaren & the rock band OK Go with the frag-fest of videogame culture. www.thisspartanlife.com
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Work When Startup Culture Hits Mainstream
We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.
And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.
So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?
In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses. -
Performance and Technology: Keeping Arts Alive
by Alyce Myatt, Asa Kalama, Beth Burns, Conor Roche and Robert Matney
The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity. We will discuss methods and emerging expertise in scaling works of performing art and culture to the Internet and to the computing platforms that support performance and interaction, as well as methods for integrating new technologies with performance for aesthetic value. Join us as we explore how arts and culture can participate in digital media and emerging technology to reach more people and retain immediacy and value.
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