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Sessions at SXSW Interactive 2012 about Dating

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Friday 9th March 2012

  • ASL: The Evolution and Future of Online Dating

    by Shon Mogharabi

    The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

    At 3:30pm to 4:30pm, Friday 9th March

    In Driskill Ballroom, Driskill Hotel

Saturday 10th March 2012

  • #SXsingle Meet Up

    by Kathryn Irwin

    #SXsingle, it's not just a hashtag, it's a lifestyle.

    Over the years, the term "what happens at South By, stays at South By" has become part of the vernacular for veteran attendees. In some instances, this means exactly as it sounds. However, many matches have been made at SXSW, including marriages, babies, long term relationships, and of course numerous hook ups.

    Come join other #SXsingle(s) or those who once were and want to relive their glory days at SXSW! We'll trade stories, laughs and maybe even some digits!

    At 5:00pm to 6:00pm, Saturday 10th March

    In Red River, Palm Park

Monday 12th March 2012

  • How One Will Change the World

    by Cory Levy

    How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests. People meet their best friends and their spouses by coincidence. Why is that? I found that people are aware of very little around them. At the University of Illinois, I used to walk down the Engineering Quad every single day. Hundreds of people pass me, and I do not know any of them. This is so silly. Technology is replacing face-to-face interaction. Technology is making people unsocial. One is the opposite. I am trying to turn coincidence into a science. One helps you create face-to-face interactions. One connects you to the 99% of the world you haven’t met yet. The implications of the product are boundless, being utilized by students wanting to connect with classmates, people seeking new friends, businesses seeking customers (or vice-versa), or helping potential lovebirds meet. One helps remove the barrier that often exists between people and reveals meaningful opportunities you would have otherwise been unaware of. For example, if you list a major interest as smoothies, you may be alerted that another smoothie-lover is in the room. Or, that a local Smoothie King is giving away discounted smoothies. If you receive no notifications, you can simply click on “smoothies” and learn about a new blend receiving awards, or read recent reviews on popular mixes. Right now, people around you are strangers. This is not by choice, but by technical limitations. We think one day very soon, our kids will say "there was a time when we you didn't know everything about the people right next to you?" One allows you to fill in the blanks. One helps you form meaningful connections with people who would otherwise be strangers.

    At 3:30pm to 3:45pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Samhita Mukhopadhyay Book Signing

    Samhita Mukhopadhyay signs her book ‘Outdated: Why Dating Is Ruining Your Love Life’ at the SXSW bookstore.

    At 3:30pm to 3:45pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center