Sessions at SXSW Interactive 2012 about Deals

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Sunday 11th March 2012

• Brands with Benefits: Hooking Up with Good Deals

  by Tom Burgess, Sarah Fay, Florent Peyre and John Caron

  Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

  • Apps
  • Brands
  • consumer
  • Deals

  At 3:30pm to 4:30pm, Sunday 11th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage audio clip

Monday 12th March 2012

• Group Buying for the Latino Demographic

  by Juan Gonzalez, Boris Portman and Alexandra Landeros

  There are over 500 group buying sites today, with more popping up every week. Although most of these reach the mass market, there has been very little traction by any group buying site in the fastest growing demographic in the United States. While Latinos represent close to 18% of the US population, with over $1 Trillion total buying power and $23 Billion online spending, reaching this demographic requires a different approach to sales, marketing, and technology.

  In this session, we will discuss what we have done to partner with local media and non-profits to allow for an engaging user experience that is unique and relevant to Latinos. Even if you are not in the group buying space, the ideas in this session will help anyone thinking about how to take a winning mass market business into an underserved yet highly profitable niche market.

  • Deals
  • Group Buying
  • Latin America

  At 9:30am to 10:30am, Monday 12th March

  In Room 5ABC, Austin Convention Center