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Sessions at SXSW Interactive 2012 about Development

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Saturday 10th March 2012

  • Building Great Games in HTML5

    by Erik Möller

    I took a platform game published on Win/Mac/iOS and its 100,000 line C++ code-base and turned it into an HTML5 game running on desktop, mobile and even TVs. This talk is the story of how that happened and also gives some great tips and tools for anyone aspiring to make games using HTML5.Building a game is never a trivial job and doing it on a platform in constant development can be even harder. That said, the advantages of HTML5 greatly outweighs the disadvantages. HTML5 is quickly turning into a great game development platform which offers well tested solutions to many of the peripheral problems you normally have to deal with when making games.With these solved for you already you can focus on creating a great game and an awesome user experience!I'll share what I've learned and hopefully the talk will make the process easier for anyone else building games in HTML5. I'll also talk about a new exciting open source project allowing you to leverage WebGL and COLLADA in your games.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • When IT Says No: How to Create Fast Feature Flow

    by Gene Kim

    Few things frustrate designers and the business more than when we know what needs to be built, but it still takes quarters or years for features to be deployed into production. And then during deployment, massive chaos and disruption is created for the customer… and the business.

    A primary cause for this is an adversarial relationship between Development and IT Operations, and an ever-increasing amount of technical debt that slows down the rate of release and time to market.

    I’m going to present how great IT organizations simultaneously deliver stellar reliability and fast flow of features into production. It requires creating a “super-tribe,” where designers, development and IT operations genuinely work together – instead of throwing each under the bus.

    It will draw upon my 11 year study of high performing IT organizations, as well as work I’ve done since 2008 to help some of that largest Internet companies achieve these performance breakthroughs.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

Sunday 11th March 2012

  • The Mobile Apps Value Chain

    by Jennifer Pabian, James Parton and Keith Casey

    Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.

    At 11:00am to 12:00pm, Sunday 11th March

    In Marigold, Holiday Inn Town Lake

  • WEF to SXSW: The Global Cloud Revolution

    by Winston Damarillo

    What if we put our collective technical expertise and resources to creating something more impactful than the next incremental addition to Twitter? Developing nations have an untapped potential to become regional hubs for research and development. Ideas are in abundance, but how can we help fuel this drive with essential tools and make them a reality? How can the cloud revolution enable these nations to grow into global think tanks?

    In this session, World Economic Forum Young Global Leader Winston Damarillo will address the reason he sees the scarcity of computing resources as a matter of national security. The implementation of cloud has the potential to turbo-charge entrepreneurship in developing nations around the world – through allowing aspiring organizations to access high capacity computing power without the need to invest in hardware, software, network, and real-estate space, maximizing scarce energy resources.

    The session will include the benefits of the cloud with respect to social development, indigenous innovation and economic growth, as well as the ways that we can leverage our Silicon Valley resources and expertise to change the world in ways that parallel the impact of Facebook and Twitter on our global network.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Content and Coding Are Not Commodities

    by Andrei Scheinkman, Benjamin Balter, Raju Narisetti and Jennifer 8. Lee

    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol