Sessions at SXSW Interactive 2012 about Devices

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Saturday 10th March 2012

  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Saturday 10th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Saturday 10th March

    In Austin Convention Center

  • The VJ in Your Pocket: Mobile YouTube API Apps for Content Creators, Curators and Consumers

    by JJ Aguhob, Jarek Wilkiewicz, Hannah Eaves, Jereme Monteau and Oscar Moreno

    One hour of video is uploaded to YouTube every second and four billion video views happen globally every day. A fast growing portion of YouTube uploads and consumption takes place on mobile devices. The intersection of these trends presents new opportunities for mobile application developers. Come and learn about how YouTube API is used to build engaging mobile apps for content creators, curators (VJs) and consumers. See innovative mobile application examples from early adopters.

    At 12:00pm to 12:25pm, Saturday 10th March

    In Rainey St

  • Building Great Games in HTML5

    by Erik Möller

    I took a platform game published on Win/Mac/iOS and its 100,000 line C++ code-base and turned it into an HTML5 game running on desktop, mobile and even TVs. This talk is the story of how that happened and also gives some great tips and tools for anyone aspiring to make games using HTML5.Building a game is never a trivial job and doing it on a platform in constant development can be even harder. That said, the advantages of HTML5 greatly outweighs the disadvantages. HTML5 is quickly turning into a great game development platform which offers well tested solutions to many of the peripheral problems you normally have to deal with when making games.With these solved for you already you can focus on creating a great game and an awesome user experience!I'll share what I've learned and hopefully the talk will make the process easier for anyone else building games in HTML5. I'll also talk about a new exciting open source project allowing you to leverage WebGL and COLLADA in your games.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Responsive Content: Build a Website that Kicks App

    by Hans Sprecher

    Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but how do these sites effect your content strategy? Like the design, content is flexible—expanding based on screen resolution and medium to match the user's context. We need techniques to scale content as beautifully and responsively as our designs.

    Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). We'll examine when content should be responsive and when it shouldn't be.

    Finally, the tech details: to make content respond, draw on the HTML5 spec, web standards, and semantic markup to systematically flag content. We can also use CSS, JS, and server-side processing to add or remove content from different contexts to create fast-loading sites.

    At 5:15pm to 5:30pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

Sunday 11th March 2012

  • 3 Screen Minimum: Convergence of TV & Social Media

    by Eric Bruno, Soraya Darabi, Chris Perry and Fred Harner

    A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

  • Pocket Film Studio: The iPhone Revolution

    by Caleb Deschanel, Michael Koerbel, Sean Safreed, Serenity Caldwell and Matthew Dessner

    Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Bam!: When Every Device Is Cloud-Connected

    by Richard Schwartz

    Imagine a world where cloud connectivity is a non-issue. A world where going online in an airport or a cab is as easy as powering on your laptop. Think back to the day when radio ruled the world. The day you got that shiny new boom box, pulled it out of the box and flicked the switch. Bam! – There on the radio was your favorite song. There was no separate bill or complicated set-up process to get there.

    Why can’t the connecting to the cloud be that easy? Soon, it will be. The Amazon Kindle 3G is a prime example of where we’re headed with always-on connectivity, and while the concept of hot-out-of-the-box devices that automatically connect to the cloud is nothing new, we are closer than ever to seeing this become more widespread.

    This solo presentation from Macheen will discuss how the instantly connected device – be it a PC, tablet, media player, etc. – will set in motion the next phase of the Internet. Macheen will discuss how device makers can break through low margins on selling hardware and give consumers what they really want – devices that are instantly connected…it will be just like old times.

    At 11:30am to 11:45am, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

Tuesday 13th March 2012

  • Mobilizing Web Sites: Strategies for Implementation

    by Kristofer Layon

    “Mobile first” is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices both common and uncommon — this ends up being quite a daunting list. And it can frighten many web designers away from trying to embrace mobile design at all.

    But as with anything that is completely new, it is a lot easier to ease into it rather than jump directly into the deep end. Plus, if you’re like most web designers, you have existing web sites that could benefit from some mobile love, yet aren’t likely to be getting a completely new mobile-oriented redesign (either due to time or cost).

    Mobilizing web sites encourages web designers to optimize existing web sites for mobile presentation, and to do so incrementally starting with screen layout, navigation, typography, images, forms, and content. Doing this, while aiming for the most common mobile platforms first, gets you to most mobile devices in the least amount of time. Then, taking a product-managed approach, you can continue to progressively enhance your site to improve performance and broaden device support.

    Don’t set your expectations too high and think that getting into mobile web design requires perfection. Just get started! Then as you learn more and gain a better appreciation of mobile’s context and constraints, you can raise your expectations and fine-tune your focus.

    Mobilizing web sites: start optimizing your corner of the web for mobile presentation today.

    At 3:30pm to 3:50pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Please Touch Me! Enterprise Delight via Multitouch

    by Uday Gajendar

    Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids, etc.) are taking over the business world. How do you support having all these devices in IT-driven contexts? How do you design apps for such a world?

    I propose an approach to design a product experience that enables "work & play anywhere from any device" to support IT-driven situations. Such a next-gen UX is based upon three core principles: Simplicity + Fluidity + Personality. The challenge is how to fold such concepts into a highly fragmented multitouch device market: iOS, Android, Blackberry, WebOS, Windows Phone 7, etc. Each has their own set of guidelines, patterns, and visual styles. Sure, Evernote and Netflix are recognized for being touchstones in achieving platform "consistency", but let's aim to go higher and deeper. What about simultaneity or complementarity or multi-device situations? How does a desktop PC fit into the equation? This talk will dramatize a year-long team journey of principles, prototypes, and workshops to deliver high-caliber enterprise multitouch software UX. Actually produced designs and working demos will be highlighted, not just concepts.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip