Sessions at SXSW Interactive 2012 about Digital

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Friday 9th March 2012

  • Digital vs. Print: Storyboard to Digital Delivery

    by Keith Barraclough, Chris Wilkes, Joe Simon, Liz Schimel and Perry Solomon

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Perfect Timing: Evolving GLBT Suicide Prevention

    by Dino Hainline

    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Popping Your Bubble: Stories of the Digital Divide

    by Dean Davis, Dee Davis, Eric Martin and Allison Aldridge-Saur

    At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities with limited access cope and compensate. The panel will represent people from rural areas and communities of color that deal with these issues every day. Discussion will be around obstacles to and solutions for getting broadband access, as well as how people creating sites and online tools that want to reach these audiences can engage with them.

    At 2:00pm to 3:00pm, Friday 9th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • COME PLAY with Alienware & Dailymotion

    The Copa is the place to be to kick off SXSW Friday night. We'll have live gaming on Alienware Aurora systems, an open bar, an interactive digital graffiti wall as well as live music from Gemini Club. Twitch.tv will be there too with some additional surprises.

    At 10:00pm to 2:00am, Friday 9th March

    In Copa

Saturday 10th March 2012

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Saturday 10th March

    In Austin Convention Center

  • Help Wanted: Hunting High & Low for Digital Talent

    by Winston Binch, Barbara Tejada, Ben Fisher, Lionel Carreon and Jami Hoffman

    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    At 9:30am to 10:30am, Saturday 10th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  • Anime: More Than Cartoons

    by Justin Rojas, Craig Crossley, Ryo Yamaguchi, Margo Yabs and Mike Laidlaw

    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Everything Is a Remix, so Steal Like an Artist

    by Kirby Ferguson and Austin Kleon

    While many have described the new world of remix culture where “nothing is original,” few have provided practical advice for those of us who find ourselves living and making things in it. Join filmmaker Kirby Ferguson (creator of the video series EVERYTHING IS A REMIX) and artist Austin Kleon (author of NEWSPAPER BLACKOUT and STEAL LIKE AN ARTIST) as they show clips from Kirby's work and discuss how one best goes about being a creator in the digital age.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Does the 49th parallel exist in social media?

    by Julie Tyios, Dave Fleet, Richard Binhammer, David Jones and Keith McArthur

    Hot, Cold. Up, Down. Canada, US…. are we really poles apart? When it comes to the online space do Canadians differ from the rest of the world?

    When it comes to time spent online, Canucks spend more hours surfing by almost twice the worldwide average. Added to that, a recent Comscore report indicates that 1 in 5 Canadians own a smartphone, putting us just above US penetration levels. This panel will discuss the behavioral variances that drive social media strategy for companies marketing in Canada. Regulation, trust, privacy and technological contrasts - or similarities - will be discussed in terms of how these operating differences impact the Canadian market.

    We are pleased to have Richard Binhammer (Dell), Dave Fleet (Edelman Digital), and David Jones (Proximity) and Julie Tyios (JugnooMe) on this panel, which will be moderated by Keith McArthur (Rogers Communications). Is there really a “border” online? Join us to find out!

    At 3:15pm to 4:00pm, Saturday 10th March

    In Canada House / Old School Grill

  • The Hottest in Southeast Asia and Singapore's Digital Media Landscape

    by Kelly Choo, Robert Kim, Steven Tong, Keith Ng and Joachim Ng

    The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • AMODA Digital Showcase + Laptop Battle

    The Austin Museum of Digital Art presents a party featuring video projections, interactive installations, and a Laptop Battle, in which 8 musicians use killer beats to duke it out in a tournament-style event. More details at www.amoda.org

    At 8:00pm to 1:55am, Saturday 10th March

    In Mohawk

Sunday 11th March 2012

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • Barry Diller Interview: State of the Content Industry 2012

    by Ali Velshi and Barry Diller

    At the 2011 SXSW Interactive Festival, veteran IAC Chairman and media mogul Barry Diller implored the online community to rise up against proposed net neutrality legislation, in support of digital freedom and innovation. Join us one year later, on Sunday, March 11, to hear his latest insights on the current online content landscape, as well as his thoughts on where digital creatives should be focusing their passions in an insightful informative and savvy hour-long conversation with CNN Chief Business Correspondent Ali Velshi.

    At 11:00am to 12:00pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

    Coverage audio clip

  • Community Regenerati​on Through Digital Literacy

    by Michael Trice and Carolyn Hassan

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 8A, Austin Convention Center

  • Digital Sport: Know More, Do More

    by Fred Santarpia, Jimmy Fallon, Andrew Wilson, Allyson Felix and Stefan Olander

    Sport by its very nature is social. How do you bring sport and activity to a new level of engagement? How do you motivate people to get moving? What influence does music have on motivation? Do we create more fun if we make it a game or a competition – is social the catalyst? This session is sponsored by Nike.

    At 11:00am to 12:30pm, Sunday 11th March

    In Salon H, Hilton Austin Downtown

  • Digital Health: Borrow from Developing Countries?

    by Andre Blackman and Jaspal Sandhu

    Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

  • Digital Immortals: Preserving Life Beyond Death

    by Airdrie Miller, Richard Banks, Evan Carroll, Bill LeFurgy and Adam Ostrow

    When you kick the bucket, you'll leave behind a vast amount of digital information: a lifetime's worth of Tweets, emails, blogs, photos, videos and more. They're the product of a creative life well lived.

    In fact, this information forms a rich archive of who we are and what we think. But in a world of passing technology, will our digital selves simply fade away as the victim of neglect? Or will they live on in perpetuity like the Great Pyramids to be remembered and celebrated?

    Libraries frequently preserve the collections of the significant and famous, but what about the rest of us? Does technology hold the key to widespread digital preservation? Or should we just die and be dead?

    As we think about the future of experiencing the past, how should we prepare? What technology will we need? And what will that mean for society? Join our group of archivists, technologists and interaction designers who are going to discuss the challenges and opportunities of a digitally preserved world.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 9ABC, Austin Convention Center

  • Latitudes: A Global Mixer presented by Society of Digital Agencies

    Join SoDA at historic Maggie Mae’s to meet with the movers and shakers in digital marketing from around the globe.

    At 10:00pm to 1:00am, Sunday 11th March

    In Maggie Mae's

Monday 12th March 2012

  • AbelsonTaylor Cocktail Brunch

    Please join AbelsonTaylor for a Texas style brunch at SXSW Interactive! Gain a better understanding of how to utilize the iPad for business presentations, and join in our discussion on smart digital creativity.

    At 8:00am to 11:00am, Monday 12th March

    In Rooftop, Marriott Courtyard Austin Downtown/Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Monday 12th March

    In Austin Convention Center

  • Student Startup Madness

    A collegiate digital media startup tournament, beginning with a kickoff pitchfest and announcement of the 2012-13 Student Startup Madness national event.

    At 9:00am to 12:00pm, Monday 12th March

    In Maria Maria La Cantina Patio

  • The Future of Digital Health

    by Halle Tecco, Ryan Panchadsaram, Linda Avey, Rebecca Woodcock and Jeffrey Pollard MD

    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    At 11:00am to 12:00pm, Monday 12th March

    In Classroom 204, AT&T Conference Center

  • Bridging the Digital and the Divine

    by Adrienne Baker, Paul Drohan, Mathew Tombers, Patton Dodd and Daniel Pawlus

    Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

    At 12:30pm to 1:30pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Have Latin American Media Become Social?

    by Valdir Ugalde

    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Frank Rose Book Signing

    by Frank Rose

    Frank Rose signs his book ‘The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories’ at the SXSW bookstore.

    At 4:00pm to 4:15pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • John Romano and Evan Carroll Book Signing

    John Romano and Evan Carroll sign their book ‘Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy?’ at the SXSW bookstore.

    At 5:15pm to 5:30pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Genius or Feeble? Ranking Luxury Brands Digital IQ

    by Scott Galloway

    How do Chanel, Louis Vuitton, BMW and Rolex stack up across digital platforms. NYU Stern Professor of Marketing Scott Galloway, has developed the L2 Digital IQ Index® to evaluate the digital competence of brands across more than 350 datapoints. The flagship Luxury Index ranks 100 iconic luxury brands across four dimensions: Site & E-commerce, Digital Marketing, Social Media and Mobile, and assigns them a Digital IQ.

    This no mercy, no malice review helps brands allocate capital more efficiently and serves as a proxy for which firms are most innovative. L2 has established a statistically significant relationship between Digital IQ and shareholder value and revenue growth.

    What's your brand's Digital IQ?

    At 5:30pm to 5:45pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Digital Vision @ SXSW

    Join Econsultancy at South By Southwest! At this reception, we'll announce winners of our Digital Vision grants program and details on the projects we'll be developing. Mandatory RSVP at http://econsultancy.com/us/event... . Contact us at new.york@econsultancy.com for details.

    At 6:00pm to 8:00pm, Monday 12th March

    In Malverde

  • Techweek Innovation+Chicago Party

    Techweek hosts the Innovation+Chicago Party. Meet the best in digital, startups and tech, as the Windy City comes to Austin for SXSW. Enjoy drinks, music & super special guests. Follow @thetechweek for updates.

    At 8:00pm to 12:00pm, Monday 12th March

    In Copa

Tuesday 13th March 2012

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