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Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.
As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.
This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.
Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?
by Adrian Hon
The Code is a BBC documentary about Professor Marcus du Sautoy's search of a mysterious code that governs our world through numbers, shapes and patterns. It's also a next-generation transmedia treasure hunt aimed at all ages and abilities that takes place online through games, puzzles, Facebook and Twitter, in the real world, and in Lost-style clues hidden within the TV show itself.
The Code is one of the most ambitious 'native transmedia' projects ever created by the BBC and Six to Start, and it demonstrates what's possible when a broadcaster with the reach, reputation, and quality of the BBC meets the breadth and depth of engagement that the web can provide.
In this session, we talk about the challenging journey of The Code from its inception, through design, production and delivery, we explore the best practices for making similar projects, and we reveal audience figures and engagement numbers from the experience.
Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.
We've drawn together a group of the most well respected and active designers in the field to guide participants through the process of designing games for documentary that people actually want to play. Let's share early ideas, initial concepts, and works-in-progress, as we go through the process of evaluating and developing documentary or non-fiction videogames.
by Kylee Ingram
CrowdTV is steaming ahead with the next iteration of crowd-sourcing, and is asking viewers to collaborate in deciding the direction and content of the documentary. For our pilot we gave the online community bare bones topic - water issues in Western Sydney. But beyond that, we threw open the doors to anyone who wants to have a say with the hope the result would be fun and a little bit gritty, but when starting out we had no idea what the outcome would be.
Participants gain points for contributing, such as through posting ideas or voting, and these points equate to credits in the film. This community involvement continues through every step of the production, with users also able to contribute research, vote on edit choices, and contribute or choose graphics and music.
Getting funding bodies interested in the idea proved difficult, as it was hard to pitch an idea for which the very point is that no one knows what it will look like yet. But it was the government and community partners got it immediately. They could see the value of community involvement as an end in itself, whereas the other bodies had been solely focused on the documentary.
We believe CrowdTV has the potential to encourage a broader level of community involvement than other approaches that are all about UGC- the model can be applied to any factual production.
by Jonathan Cain
Why are some of the brightest, most passionate and innovative young people in America dropping out of college? 20u.org, a web-based film series, follows the personal journeys of four brilliant young entrepreneurs through the course of the inaugural Thiel Fellowship.
Through a visually stunning mosaic of over a dozen short films shot over the course of two years, we meet the young and awe-inspiring Laura Deming, Alex Kiselev, Sujay Tyle and Chris Rueth as they leave their universities and homes to embark on unique and ambitious entrepreneurial ventures, with guidance and mentorship from Silicon Valley’s brightest and most successful entrepreneurs.
20u.org – an interactive documentary with episodic updates — showcases the experiences of each of these young innovators in three parts: entering the Thiel Fellowship; the Fellowship in full swing; and at the Fellowship’s completion, as they carry their incredibly valuable new knowledge and experience into the future.
Crimes against humanity no longer occur in total isolation; digital platforms are a stage on which global citizens can watch and respond to world events. This panel is comprised of experts in the digital field and pioneers of modern humanitarian endeavors. Participants will discuss the capacity of digital media to catalyze adequate response to international crises. Invisible Children (IC), an NGO devoted to exposing the perpetrators of Africa’s longest-running conflict, the LRA, through documentary film, will host. Since its founding, the company has established itself as an outlier in the humanitarian sector for its innovative and unconventional model. Through cutting-edge media, it has ignited youth activism in an international, grassroots movement, substantially intervening in the conflict and improving lives in the region. In September 2011, IC and Digitaria launched the LRA Crisis Tracker, which collects data and maps LRA attacks in one of the world’s most remote regions.
9th–13th March 2012