Sessions at SXSW Interactive 2012 about Dropbox

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Sunday 11th March 2012

• Network Effect: Building a Business Around Sharing

  by Drew Houston

  Drew Houston, CEO and Co-Founder of Dropbox, has led Dropbox's growth from a simple idea to a service millions around the world rely on – a modern day Network Effect. From the classic example of the telephone to today’s social networks, every so often a new medium grows from obscurity to ubiquity because the more people that use it, the more enticing it becomes. That nearly 60% of adults online own at least two Internet connected devices not only increases the capacity of sharing but creates a need for it. In this session, Drew will sit down with a well-known tech influencer to discuss how to take a need in the market and turn it into a service so fundamental to people’s everyday lives, that it encourages them to recommend and share it with everyone.

  • Dropbox
  • Entrepreneurship

  At 5:00pm to 6:00pm, Sunday 11th March

  In Ballroom D, Austin Convention Center

  Coverage audio clip