Add an eventSessions at SXSW Interactive 2012 about Economy
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- Topic: Economy
Saturday 10th March 2012
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Why Small Is the New Big and Big Is the New Small
by Jason Stoddard and Kat Mandelstein
Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.
Sunday 11th March 2012
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SXSW ECO Meet Up
by Chris Sonnier
Get together with sustainability professionals and other like-minded individuals to discuss solutions to the issues facing our economy, the environment, and civil society. Network, brainstorm, and discover how SXSW Eco is providing the creative platform to discuss solutions to these recognized challenges. Attend this Meet Up to better learn about the SXSW Eco conference's initiatives and to talk about ideas for SXSW.
Eco 2012, October 3-5th in Austin Texas.This event is presented by BlackRapid, creator of the original Camera Sling. For more info, check out blackrapid.com
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Encouraging Innovation and Empowering Entrepreneurs
Startups are an important part of the American economy. Over the past three decades, companies less than five years old have accounted for nearly all net job creation in the United States. Yet, recent data on startups indicate that the startup engine is slowing down, as new businesses hire fewer employees than in the past. Led by U.S. Senators Jerry Moran (R-Ks.) and Mark Warner (D-Va.), policymakers in Washington are realizing the importance of entrepreneurs to job creation, innovation, and economic growth. To revive the startup engine and jump-start the economy, Senators Moran and Warner introduced legislation called The Startup Act.
The Startup Act is based on a simple premise: the easier it is for creative individuals to take risks and start a business, more jobs will be created. The Startup Act addresses the need to reduce regulatory burdens, rewards patient capital invested in startups, provides tax relief to help startups grow, supports research conducted at American universities that spurs innovation, and creates new opportunities for American-educated foreign students and entrepreneurs to stay in the United States where their high-tech skills and new ideas will fuel growth.
The Startup Act incorporates key recommendations made by President Obama’s Council on Jobs and Competitiveness, the Kauffman Foundation, and entrepreneurs across the country. Senator Moran will speak about his bipartisan legislation and the urgency of capitalizing on the unique attention policymakers are currently giving to startups.
Monday 12th March 2012
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Co-Opting Black Market Innovation
by Alexa Clay
What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation.
In this talk, you’ll be exposed to emerging forms of underground innovation happening in the informal and black market economies. The “deviant entrepreneurs” that make up the black market are not mere threats to our social and economic stability, but also present us with real best practices that can be applied to business thinking.
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Create More Value Than You Capture
by Tim O'Reilly and Andrew Mcafee
One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.
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