Sessions at SXSW Interactive 2012 about Ecosystem

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Sunday 11th March 2012

  • Startup Genomics: Maximize Success and Avoid Death

    by Shervin Pishevar, Bjoern Lasse Herrmann, Ashley Brown, Max Marmer and Jacob Mullins

    Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:

    1. Tools: Startup Genome, Mixpanel and Kissmetrics which help you to track your progress and make better decisions
    2. Supporting institutions: Accelerators, Service Providers, VCs, Market Entrance Partners
    3. Science and Education of Entrepreneurship: Eric Ries, Steve Blank and other thought leaders release content that is transforming the way entrepreneurship is done.
    4. Corporate Partnerships: working with companies like Facebook, Google, Microsoft and Twitter, for better distribution, valuation and M&A.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

Monday 12th March 2012

  • Create More Value Than You Capture

    by Tim O'Reilly and Andrew Mcafee

    One of the great failures of any company - for that matter of a capitalist economy - is ecosystem failure. Great companies build great ecosystems, one in which value is created not just for a single company or group of industry players, but for partners who didn't even exist when the product or service was introduced. Many companies start out creating huge value. Consider Microsoft, whose vision of a computer on every desk and in every home changed the world of computing forever, and created a rich ecosystem for developers. But as Microsoft's growth stalled, they gradually consumed more and more of the opportunity for themselves, and innovators moved elsewhere, to the Internet. Internet innovators like Google, Amazon, Facebook, and Twitter have also created a rich ecosystem of opportunity, but like Microsoft before them, they are leaving less and less on the table for others. This is a bad trend. Wall Street firms, which got their start trading on behalf of clients, then began trading against them, then created vast Ponzi economies to drain the value from entire segments of the economy are even more dire examples of this trend. But this crisis of capitalism goes beyond individual industry segments. For example, the race by companies to eliminate labor costs has been a short term profit win but a long term loss. Since the cycle of capitalism depends on consumers as well as producers, and consumers are less and less able to find employment, at some point, we're going to have to start thinking about how to put people to work, rather than how to put them out of work. At O'Reilly, we've always tried to live by the slogan "Create more value than you capture." It's a great way to build a sustainable business and a sustainable economy.
    Andrew McAfee, author of "Race Against the Machine," will engage with Tim about these ideas, and about how rethinking the economy becomes even more urgent in the face of the trend he explores in his book, in which jobs are being outsourced not just to low-wage countries, but increasingly to machines.

    At 12:30pm to 1:30pm, Monday 12th March

    In Ballroom D, Austin Convention Center

  • Silicon Alley: Startup Ecosystem That Never Sleeps

    by Kristy Sundjaja, Liz Crawford, David S Kidder, Barry Silbert and Divya Gugnani

    Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip