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Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what our interests are, but can’t always define what we desire in the moment. Customized serendipity, inherent in the discovery experience of StumbleUpon, allows you to find novel, fascinating and inspiring content based on things you care about.
Everyone wants to be the one that enlightens friends with the outlandish zombie story they found, a stunning image of Fiji or impulsive idea for a road trip through the Catskill Mountains. You can be that pillar of knowledge, bringing an unexpected spark to your social circles, academic projects and upcoming adventures through stumbling content on StumbleUpon that you’ll think was made for you (and you alone) to find.
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.
Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.
Storytelling is both the second-oldest art form and a hot "new" form of entertainment — thanks to This American Life, The Moth's podcast and live shows, and tons of shows cropping up around the country, storytelling's making a big comeback. It's making a comeback in the boardroom, too. And if we are honest with ourselves, it's just about to join "leverage" in the marketing d-bag's haggard sack of buzzwords. "Leverage storytelling to activate your customers," "learn story techniques," — you're going to hear a LOT of that at SXSW this year.
You know what you're not going to hear anyone else talk about?
"What makes a great story?" or "How would I know a good story?"
Good stories are a little like good porn: you know ‘em when you see ‘em. But we're going to peel that hood back together and examine what makes a story good — and how to amplify and condense that.
Join an interactive discussion with storytelling experts from across a wide range of disciplines – from NPR's This American Life, NYC storytelling show producers and accomplished solo performers with The Moth, Story Collider, TOLD!, Real Characters, And I Am Not Lying and other shows, as well as an expert in organizational narrative – and hack through the marketing hype to find out what really makes a good story.
How do you create content that's both educational & entertaining? Join the creative minds at PBS KIDS for breakfast & Q&A.
FREE and Open to the Public. For the first time ever, Marvel - the world’s #1 comics publisher and one of the world’s leading entertainment companies - has joined forces with SXSW to deliver a panel like no other for all kinds of fans. Featuring Axel Alonso (Marvel Comics Editor-in-Chief), Jeph Loeb (Head of Marvel Television) and Peter Phillips (SVP & GM, Marvel Digital Media Group), the three will unveil Marvel’s bold new multimedia plans that includes the premiere of Marvel's revolutionary new ways to read comics. Marvel is coming armed with big news AND exclusive animation footage so no Marvel fan can miss out on this exciting panel!
The celestial jukebox. Cloud gaming. On-demand movies on your mobile phone. The dream of having all the entertainment you want as soon as you want it, has never been so close. There’s just one catch: network contention. You know it by many forms: A spinning hourglass; a “Buffering” window; a stuttering video. Though full of promise, cloud-based, streaming entertainment is still a long way from the seamless, instant response we’ve come to expect from a DVD player or a console game system.
Why the slow-down? Part of it has to do with delays on the open Internet. But a surprising amount of it has to do with technology embedded in our TVs, home networks and set-top boxes. The explosion in entertainment is stressing our home networking technology to its limits. Every application wants all your bandwidth at the same time. It’s the “tragedy of the commons” right in your living room.
But help is on the way. In this panel, leading experts on home networking and media distribution will reveal the sometimes surprising causes of streaming media hiccups in the home, and technologies that could make buffering delays a thing of the past.
Thanks to the Internet, a new type of narrative is emerging – one that's told through many media at once in a way that's nonlinear, participatory, and above all immersive. Yet every time a new medium has come along in the past—movies, radio, television—it has taken people 20 years or more to figure out what to do with it. Last year was the 20th anniversary of the birth of the Web. So, how are we doing? "Immersion 101" will look at five key examples of immersive entertainment from the past year—apps, ARGs, marketing campaigns, or all three. What made them work? What could they have done better? What can we learn from them? What do they point to next? Moderated by Paul Woolmington of Naked Communications, the panel—Frank Rose, author of The Art of Immersion; Susan Bonds, CEO of 42 Entertainment; and Ted Hope, producer of such films as 21 Grams and Happiness—will deconstruct each project and engage the audience, and each other, in a debate about the future of entertainment.
by Scott Snibbe
For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.
Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.
Lawyers are not your enemy. They can protect your art through intellectual property law, ensure your future through contract law, and help you navigate immigration and customs laws. Come meet the entertainment attorneys who can help you navigate the legal environment you encounter as an artist. Lawyers are welcome to develop relationships and network with other legal professionals in attendance.
9th–13th March 2012