Sessions at SXSW Interactive 2012 about Entrepreneur

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Friday 9th March 2012

  • Eric Ries Book Signing

    Eric Ries signs his book ‘TThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses ’ at the SXSW bookstore.

    At 3:00pm to 3:15pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Crowdfunding 2.0 - Equity, Royalties and Beyond

    by cgtheoret, David Geertz and Nexalogy Environics

    Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. Led by David Geertz, of SoKap, Claude Theoret, of Nexalogy and some of the actual project owners using these new methods, we will address current developments within the space.

    At 3:30pm to 4:30pm, Friday 9th March

    In 415A, Hilton Austin Downtown

  • Startup Spotlight

    A special reception that shines the spotlight on emerging startups. Enjoy complimentary beer and wine while checking out demos from startup participants, all within the heart of Startup Village on the 4th floor of the Hilton.

    Participants include:
    Audioair is a mobile-based technology that connects to a network within the given establishment.

    Brouha is an at-door automated mobile messaging platform that allows for a direct mobile connection between customers and the stores they frequent, every time they show up.

    Mumbo is the ultimate social messaging app for your smartphone or desktop.

    NewsiT is a mobile crowd-reporting platform for people to create, collaborate and share the news that's personally relevant to them.

    Nixter's an app that will improve your nightlife experience recommending your the best parties based on your real nightlife likes.

    A quick and fun way to discover volunteer and social good opportunities around you.

    RAVN, the Pandora of Event Discovery.

    Sphero, from Orbotix, is the first robotic ball you control with your smartphone, lets you roll into a new world of gaming.

    StepwellS provides a simple platform for anyone to create, publish and consume mobile dashboards.

    Talentwire is a talent development community for tech, media, and entertainment professionals where you connect with people who do what you do.

    Trails.by is a beautiful and broadly-focused website that aggregates learning and informational Trails, which are a simple visual way to find & share your favorite online information.

    Wendr is a free iPhone app that makes it easy to find out what your friends are doing #TONIGHT.

    Womzit, the Word of Mouth App is a fun, fast and frictionless way for you to spread great experiences.

    At 4:00pm to 6:00pm, Friday 9th March

    In Hilton Austin Downtown

Saturday 10th March 2012

  • Skirts at South By

    Reverse Pitch – organizations focused on women in business pitch their services to a panel of entrepreneurs.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon D, Hilton Austin Downtown

  • TechStars Live!

    TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon H, Hilton Austin Downtown

  • Eve Blossom Book Signing

    Eve Blossom signs her book ‘Material Change: Design Thinking and the Social Entrepreneur’ at the SXSW bookstore

    At 10:05am to 10:20am, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • (Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle

    by Tom Poppendieck, Mary Poppendieck, Chad Dickerson and Ash Maurya

    Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • The Start-Up of YOU: 21st Century Career Strategy

    by Ben Casnocha and Reid Hoffman

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • P-Cubed: Building a Happy, Positive Startup

    by Ron Gutman

    Smiling is more than just the result of happiness – it can actually help create happiness. And creating happiness at work is essential to building a highly successful company.

    Ron Gutman, author of one of the most “Liked” TED talks of all time (the Hidden Powers of Smiling) and founder and CEO of HealthTap, discusses current research about how smiling and happiness can change lives and social situations, and are at the core of effective companies where employees love to work, and reveals methods (including creating and honoring a company Vision and Credo and shared values) for building a highly-successful, smile-filled company through a culture centered on Three-Ps: Positivity, Purpose and Priorities. These form the building blocks of innovative entrepreneurship.

    By promoting, respecting, embodying and hiring for these qualities, companies are better equipped to overcome the challenges inherent in innovation (positivity), attract the right talent, supporters, and partners (strong purpose), and move faster and accomplish more (priorities) – all with happier employees.

    At 11:30am to 11:45am, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Creative Energy: Renewing the Fight for Renewables

    by Paul D Miller (aka DJ Spooky), Tara DePorte, James Slezak and Edward Morris

    Electronic musician, turntablist and author DJ Spooky (Paul D. Miller) joins Ed Morris (Canary Project), James Slezak (Purpose.com) and Tara DePorte (Human Impacts Institute) in an interactive session to explore how social entrepreneurs, artists and creative technologists are combining forces to reinvent the movement to evolve beyond fossil fuels.

    20 years after the 1992 Rio Earth Summit and the first global pledge to stop climate change, major polluters in the United States can still emit unlimited quantities of carbon into our atmosphere at no cost. Meanwhile, a well-funded machine works 24/7 to convince Americans there's nothing bad happening - so oil, gas and coal companies continue business as usual. Clearly the green movement needs to take it up a notch. So what is being done to apply cutting-edge social organizing technology, smart branding, product design and the creative arts to solve this problem? How can this bottom-up work support the national and global challenge? What else do we need to do?

    At 12:30pm to 1:30pm, Saturday 10th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

    by Patrick Vlaskovits, Manuel Rosso and Steve Blank

    Talk by legendary startup guru Steve Blank on today's world of tech entrepreneurship, followed by an opportunity to hear from the authors of upcoming startup books.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

    by Boonsri Dickinson, Mark Stanley, Mike Mcgeary, Andrew Rasiej and Laurent Crenshaw

    SOPA and PIPA were neither the first time nor the last time entrepreneurs and innovators got involved in policy matters, but it can be a watershed moment in a sustained approach to active policy interaction and development. Engine Advocacy, a new group based in San Francisco is creating new ways for members of the startup community to get involved with their government, and help create a better environment for startups and high-growth business to thrive.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, AT&T Conference Center

  • X of Y: How to Ensure Your Startup Is Defensible

    by Peter Coles, Katia Beauchamp, Eric Koger, Sam Shank and Dave Gilboa

    Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.

    On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip

  • Tech Cocktail's #Startuplife Celebration presented by .CO

    TechCocktail.com is kicking off the SXSW Startup Village with its mixer-style event that gives startups a space to exhibit in a fun expo style. Cocktails will be served! We welcome entrepreneurs, startups, investors and all tech enthusiasts with a SXSW badge.

    At 6:00pm to 9:00pm, Saturday 10th March

    In The Stage on Sixth

  • Texas MBA ignites SXSW Startup Village

    Meet faculty, students, and alumni from The McCombs School of Business Texas MBA Program involved in the entrepreneurial community.

    At 6:30pm to 8:30pm, Saturday 10th March

    In Vince Young Steakhouse

Sunday 11th March 2012

  • All Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 9:30am to 6:00pm, Sunday 11th March

    In Salon E, Hilton Austin Downtown

  • Startup Mentoring with Dreamit Ventures

    Need advice on how to kickstart your business? Want feedback on your elevator pitch? Have questions about what a boot camp like DreamIt can do for your startup? Schedule a 20-minute mentoring session with a DreamIt partner or alumnus. In under 4 years, DreamIt has helped launch 64 startups who have raised over $30M in funding. Pre-register at bit.ly/disxsw or just come by.

    At 9:30am to 2:00pm, Sunday 11th March

    In Room 400, 402, Hilton Austin Downtown

  • HATCH Startup Pitch Competition

    Entrepreneur presentations to judges.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon B, Hilton Austin Downtown

  • Dealing w/ Co-founders. You found one, now what?

    Great! You found your co-founder. Now the fun begins, but its not all rosy. Here from founders on what to expect and watch out for when it comes to:

    - Equity & vesting

    - Divvying up responsibilities

    - Dealing w/ growth

    - Disagreements

    - Managing strong personalities

    - How do you handle or avoid a breakup?

    Moderator: Mark Wachen

    Panelists: Jesse Pickard, Ray Grieselhuber, and others

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 400, 402, Hilton Austin Downtown

  • Encouraging Innovation and Empowering Entrepreneurs

    by The Honorable Jerry Moran

    Startups are an important part of the American economy. Over the past three decades, companies less than five years old have accounted for nearly all net job creation in the United States. Yet, recent data on startups indicate that the startup engine is slowing down, as new businesses hire fewer employees than in the past. Led by U.S. Senators Jerry Moran (R-Ks.) and Mark Warner (D-Va.), policymakers in Washington are realizing the importance of entrepreneurs to job creation, innovation, and economic growth. To revive the startup engine and jump-start the economy, Senators Moran and Warner introduced legislation called The Startup Act.

    The Startup Act is based on a simple premise: the easier it is for creative individuals to take risks and start a business, more jobs will be created. The Startup Act addresses the need to reduce regulatory burdens, rewards patient capital invested in startups, provides tax relief to help startups grow, supports research conducted at American universities that spurs innovation, and creates new opportunities for American-educated foreign students and entrepreneurs to stay in the United States where their high-tech skills and new ideas will fuel growth.

    The Startup Act incorporates key recommendations made by President Obama’s Council on Jobs and Competitiveness, the Kauffman Foundation, and entrepreneurs across the country. Senator Moran will speak about his bipartisan legislation and the urgency of capitalizing on the unique attention policymakers are currently giving to startups.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, AT&T Conference Center

    Coverage audio clip

  • For Better or for Work: Married to an Entrepreneur

    by Meg Hirshberg and Gary Hirshberg

    How does someone who is obsessed live peacefully with someone who isn’t? That question—posed by an entrepreneur—elegantly summarizes the quandary faced by company founders and their spouses. In “Balancing Acts,” Meg's regular column in Inc. Magazine, she examines the impacts—for better and for worse—of entrepreneurial businesses on families.

    As the spouse of an entrepreneur--married for more than 25 years to both her husband, Gary Hirshberg, and his business, Stonyfield Yogurt--this topic is familiar terrain. Gary co-founded Stonyfield on a farm in 1983. In those days, the business was “seven cows and a dream,” as company literature describes it. At sales of over $370 million, Stonyfield is now the third largest yogurt company in the U.S.

    In this session, Gary and Meg will discuss lessons learned about how a marriage and family can survive the wild ride of an entrepreneurial business.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Startup Genomics: Maximize Success and Avoid Death

    by Shervin Pishevar, Bjoern Lasse Herrmann, Ashley Brown, Max Marmer and Jacob Mullins

    Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:

    1. Tools: Startup Genome, Mixpanel and Kissmetrics which help you to track your progress and make better decisions
    2. Supporting institutions: Accelerators, Service Providers, VCs, Market Entrance Partners
    3. Science and Education of Entrepreneurship: Eric Ries, Steve Blank and other thought leaders release content that is transforming the way entrepreneurship is done.
    4. Corporate Partnerships: working with companies like Facebook, Google, Microsoft and Twitter, for better distribution, valuation and M&A.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Co-Founder Speed Dating

    It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c... . With DreamIt Ventures & Capital Factory.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 400, 402, Hilton Austin Downtown

  • I Have A Startup Meet Up

    by Meghan Casserly

    A time and place to bring together folks involved in startups on any level. From bootstrapped 18-year-olds to Union Square funded rockstars. Hosted by Forbes Magazine staffers Meghan Casserly Jeff Bercovici and Tomio Geron.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Big Bend, Hyatt Regency Austin

  • Innovation Case Studies: Austin and Beyond

    by Adriana Cruz, Pike Powers and Tony Schum

    “Keep Austin Weird” is more than just a bumper sticker. It’s a philosophy that has become a part of the Austin technology industry mindset and has helped make Austin a center of innovation. Learn about the city policies and the regional economic development initiative developed by local leaders have helped to create an environment where companies thrive and where companies want to relocate and expand. Can similar policies be implemented in other cities (in the US and around the world) -- or is the Austin experience unique? To this end, what kind of strategies are other municipalities embracing to encourage tech innovation and entrepreneurship?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon C, AT&T Conference Center

  • Meg Hirshberg Book Signing

    Meg Hirshberg signs her book ‘For Better or For Work: A Survival Guide for Entrepreneurs and Their Families’ at the SXSW bookstore.

    At 5:00pm to 5:15pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

Monday 12th March 2012

  • All Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 9:30am to 6:00pm, Monday 12th March

    In Salon E, Hilton Austin Downtown

  • Disrupting the Entrepreneurial Process

    by Jonathan Van

    Since when did university become places to churn out mindless working drones for BFC’s (Big F**kin’ companies)? The verticals that have been built in universities that are based on profession have completely deviated from the humanities, which teach skills transferable to any job. Unfortunately, students, like me, have been put through a system that encourages herd behavior instead of a culture of innovation and leadership. We have been so closed from each other that we rarely get to work with people of different skillsets until we hit the “real” world. I believe projects should be cross-disciplinary. Perhaps, a business major teams up with a computer science major and an advertising major to create the next best IPhone app that you’ll be Tweeting about tomorrow. Maybe a fashion designer joins an architect to build an art museum with inspiration from the history of fashion. There’s no end to the combination of creativity that can occur when diverse minds come to bear. It’s the system itself that has given students a hard time finding the expertise they need for competent cofounders. Schools like Babson have turned initiatives into full blown colleges where every student has their own venture; a trial by fire. Now finding mentors is even harder. The city is the “real” world and has an ecosystem of its own, but it doesn’t have to be that way. There are millions of interactions made possible by an open accessible campus and city that allows students to get out of its “bubble”. Imagine a platform that could bridge the gap from capitalism 1.0 into capitalism 2.0, where resources are distributed and democratic. I dream of a world that doesn’t stand for stop-gap solutions, but gets to the heart of the problem and proposes many solutions, and allowing anyone to learn how to create wealth. No longer a world where you are born at the top, but where anyone can share their idea, find a team, execute, and prosper. There will be less for-profit focus and more for-benefit focus. So far there are many scattered solutions springing up: Startup America Partnership, Angel List, Y Combinator, but what will horizontally integrate them all to make one hub for easy collaboration and action?

    At 11:00am to 11:15am, Monday 12th March

    In Room 10AB, Austin Convention Center

  • SXSW CraftCamp Day 2

    by Willo O'Brien

    Are you a designer, maker, mover & shaker selling your goods online? If so, then stop by the first-ever SXSW CraftMakerCamp to meet like-minded souls. With a full day of programming specifically developed for creative entrepreneurs, SXSW CraftMakerCamp will inspire and educate you for a more successful and productive year ahead.

    At 11:00am to 6:00pm, Monday 12th March

    In Presentation Tent, Palm Park

  • Mark Briggs Book Signing

    Mark Briggs signs his books ‘Journalism 2.0’ and ‘Entrepreneurial Journalism’ at the SXSW bookstore.

    At 11:15am to 11:30am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center