Sessions at SXSW Interactive 2012 about Entrepreneur

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Monday 12th March 2012

  • Startup Finances For Dummies

    by Jessica Mah

    Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.

    At 11:45am to 12:00pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Cloud Entrepreneurs Meet Up

    by Gary Thompson

    Get together with other cloud-related entrepreneurs for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a cloud-related expert for your company.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 615AB, Hilton Austin Downtown

  • Co-Opting Black Market Innovation

    by Alexa Clay

    What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation.

    In this talk, you’ll be exposed to emerging forms of underground innovation happening in the informal and black market economies. The “deviant entrepreneurs” that make up the black market are not mere threats to our social and economic stability, but also present us with real best practices that can be applied to business thinking.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • Thiel Fellowship: Challenging Current Paradigms

    by Jonathan Cain

    Why are some of the brightest, most passionate and innovative young people in America dropping out of college? 20u.org, a web-based film series, follows the personal journeys of four brilliant young entrepreneurs through the course of the inaugural Thiel Fellowship.

    Through a visually stunning mosaic of over a dozen short films shot over the course of two years, we meet the young and awe-inspiring Laura Deming, Alex Kiselev, Sujay Tyle and Chris Rueth as they leave their universities and homes to embark on unique and ambitious entrepreneurial ventures, with guidance and mentorship from Silicon Valley’s brightest and most successful entrepreneurs.

    20u.org – an interactive documentary with episodic updates — showcases the experiences of each of these young innovators in three parts: entering the Thiel Fellowship; the Fellowship in full swing; and at the Fellowship’s completion, as they carry their incredibly valuable new knowledge and experience into the future.

    At 1:00pm to 1:30pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • DotAnything 101: Demystifying New Domain Extensions

    by Jeremiah Johnston

    After months of discussion and debate, ICANN, the governing body that oversees the use of domain names, has finally approved the creation of suffixes based on brands, hobbies, political causes, and just about anything else. This means that major brands like Apple can create addresses ending in ".ipad," Citi and Chase could compete over ".bank" and cities like New York can—and are— leveraging “.nyc”. However, starting a new registry to manage a new gTLD (generic top level domain) will be expensive ($185,000 for the application alone), and many people still have questions about if, or how, these new extensions will ultimately benefit their brand. This session will discuss the most important things entrepreneurs, business owners, and marketers need to understand in regards to the new gTLDs, the impact they will have on search and SEO, and the unique ways companies and organizations can use them not only to increase brand awareness but also to improve customer loyalty.

    At 5:00pm to 5:15pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Raise the (Sweep)stakes: Story of Social Actions

    by Boris Revsin

    Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate remarkable action around real-world memes. As disruptive forms of marketing begin to fall away more and more brands turn to marketing as interactive content. Find out how the next wave of advertising isn't really advertising at all.

    At 5:00pm to 5:15pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Silicon Alley: Startup Ecosystem That Never Sleeps

    by Kristy Sundjaja, Liz Crawford, David S Kidder, Barry Silbert and Divya Gugnani

    Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Oklahoma Interactive Oklahoma's Buffalo Lounge

    Oklahoma has many established and emerging interactive companies. Join our entrepreneurs, programmers, and designers. Food, drink, entertainment and wifi. www.oklahomafilm.org .

    At 8:00pm to 2:00am, Monday 12th March

    In Friends

Tuesday 13th March 2012