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We can't excuse ourselves from responsibility for the things we create simply because we work as part of a team, or because we have bosses and clients telling us what to do. Behind every web page, process, and product are the hands and minds of the designers who planned them. We study users, create scenarios, and develop workflows. We set the mood and fine tune the tone. We design, analyze, and optimize. This is all done to provoke actions from people who have no idea the extent to which each button-press has been planned for. As our influential methods reach further into the disciplines of psychology and behavioral science, we must ask ourselves exactly where the ethical boundary lies between persuasion and manipulation.
The purpose of this talk is not only to inspire you to take your work more personally, but also as a reminder of how important it is. As the hands the shape the digital world, and it's up to us to determine just how radically awesome or terribly sucky it will be.
by Ravi Iyer
Moral psychology and data analysis will eventually converge because successful organizations no longer serve physical, but psychological needs. This presentation will show how, in an age where consumption is about values (e.g. Whole Foods) and happiness (e.g. Zappos) rather than survival, moral psychology is essential knowledge for any organization. Leveraging our work at YourMorals.org, I will present research showing: 1) why emotional profiles are more important than demographic profiles, 2) how social networks form from moral agreement, and 3) why the ideological identification of employees and customers is important knowledge. Organizations will both use and contribute to the world's knowledge of moral psychology. Leveraging my dual experience as a data scientist for Ranker.com and as a moral psychologist at USC, I will illustrate how you can use recent moral psychology research to better help your customers and employees understand and live up to their values.
by Bryan Nunez and Harlo Holmes
With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.
What right do people have to control personal images in a socially-networked age or to be visually anonymous in a video-mediated world? Startups like Viewdle are building compelling user experiences that correlate people who appear in photos taken with your smartphone, with all of the profile photos stored in your address book and social graphic. The question is, how is it decided who can be recognized and indexed, how and when, and where does control of that record reside?
The ObscuraCam project (developed by WITNESS and the Guardian Project, funded by Google) will be shared as one countermeasure to these trends. It is a mobile app that allows users to automatically conceal faces or objects in photos and video, using pixelization, masks or redaction. It also removes extra metadata, such as GPS location, often stored in media.
Bryan Nunez will represent WITNESS, presenting human rights advocacy driven user stories and challenges. Harlo Holmes will counter with "privacy by design" technology solutions.
9th–13th March 2012