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The Oscars, Superbowl, Presidential Debates -- all live events where your audience is probably focused on a screen that you have no control of: their TV. But they're increasingly picking up a laptop or a tablet device, which is your opportunity to reengage. We'll walk through how and why we put together and staffed a live events dashboard that dramatically increased traffic to our live coverage.
This is not a theoretical survey of second screen projects, but a detailed walkthrough of the technology, editorial decisions, and process behind our projects. We'll share what we've learned, what worked and what didn't.
9th–13th March 2012