Sessions at SXSW Interactive 2012 about Events

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Tuesday 13th March 2012

• Second Screen Dashboard: Cover Live Events Better

  by Julie Bloom, Patrick Stiegman and Brian Hamman

  The Oscars, Superbowl, Presidential Debates -- all live events where your audience is probably focused on a screen that you have no control of: their TV. But they're increasingly picking up a laptop or a tablet device, which is your opportunity to reengage. We'll walk through how and why we put together and staffed a live events dashboard that dramatically increased traffic to our live coverage.

  This is not a theoretical survey of second screen projects, but a detailed walkthrough of the technology, editorial decisions, and process behind our projects. We'll share what we've learned, what worked and what didn't.

  • Event Planning
  • Events
  • NY Times

  At 9:30am to 10:30am, Tuesday 13th March

  In Room 18ABCD, Austin Convention Center

  Coverage audio clip