Sessions at SXSW Interactive 2012 about Experience Design

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Saturday 10th March 2012

  • Brands As Patterns

    by Walter Werzowa, Robin Lanahan, Greg Johnson and Marc Shillum

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    At 9:30am to 10:30am, Saturday 10th March

    In Ballroom EF, Austin Convention Center

Sunday 11th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • How Great Design Can Ruin Experience

    by Jon Bell

    Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

    Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, fancy furniture to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.

    At 4:30pm to 4:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

Monday 12th March 2012

Tuesday 13th March 2012

  • AXD: Experience Design in Agile Teams

    by Megan Cook, Neville Roy Singham, Marie-Claire Jenkins and Cathie Hagen

    With the Agile Manifesto reaching its 10th birthday last year this one-time fringe software development methodology has become very much mainstream. Requiring feedback early and often, Agile’s main goal is to get software into the users hands fast. Relying on these feedback loops to guide development and shape the product to come. While Agile is user centric does it actually support the fundamentals of Experience Design? Is there enough time to research and properly explore design concepts? Is the user being short-changed for business benefit? A hands-on interactive game highlights the challenges of Agile development and explores how Experience Design can be integrated for the benefit of all.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake