Sessions at SXSW Interactive 2012 about Experience Design

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Saturday 10th March 2012

• Brands As Patterns

  by Greg Johnson, Marc Shillum, Robin Lanahan and Walter Werzowa

  Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

  • Brands
  • Experience Design
  • Social Media

  At 9:30am to 10:30am, Saturday 10th March

  In Ballroom EF, Austin Convention Center

Sunday 11th March 2012

• All Day Event - Microsoft Lounge

  Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

  Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

  • Apps
  • Experience Design
  • Lounge
  • Mobile
  • Multiscreen

  At 9:00am to 6:00pm, Sunday 11th March

  In Austin Convention Center

• How Great Design Can Ruin Experience

  by Jon Bell

  Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

  Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, fancy furniture to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.

  • Audience
  • Design
  • Experience Design
  • Interaction Design

  At 4:30pm to 4:45pm, Sunday 11th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage audio clip

Monday 12th March 2012

• All Day Event - Microsoft Lounge

  Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

  Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

  • Apps
  • Experience Design
  • Lounge
  • Microsoft
  • Multiscreen
  • Tablets

  At 9:00am to 6:00pm, Monday 12th March

  In Austin Convention Center

Tuesday 13th March 2012

• AXD: Experience Design in Agile Teams

  by Cathie Hagen, Marie-Claire Jenkins, Megan Cook and Neville Roy Singham

  With the Agile Manifesto reaching its 10th birthday last year this one-time fringe software development methodology has become very much mainstream. Requiring feedback early and often, Agile’s main goal is to get software into the users hands fast. Relying on these feedback loops to guide development and shape the product to come. While Agile is user centric does it actually support the fundamentals of Experience Design? Is there enough time to research and properly explore design concepts? Is the user being short-changed for business benefit? A hands-on interactive game highlights the challenges of Agile development and explores how Experience Design can be integrated for the benefit of all.

  • Agile
  • Experience Design
  • User Experience

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake