Sessions at SXSW Interactive 2012 about Fiction

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Friday 9th March 2012

  • Get Lit: Why Story Matters

    by Jill Meyers

    You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The answer may be that you haven't told them the right story. As it turns out, good writing is hard to come by, and people who are good at making things aren't necessarily the best at telling their story. But don't worry: you can learn! In the world of fiction, we've been thinking about story--and how to make it powerful, visceral, and beautiful--for a long time. This panel will bring the practices and structure of fiction to help you transform your idea, product, or service from the mundane to the sublime.

    At 5:00pm to 6:00pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Melissa Anelli Book Signing

    Melissa Anelli signs her book ‘Harry, A History: The true story of a boy wizard, his fans, and life inside the Harry Potter phenomenon’ at the SXSW bookstore.

    At 5:15pm to 5:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

Tuesday 13th March 2012

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