Sessions at SXSW Interactive 2012 about Finance

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Sunday 11th March 2012

  • No Rainy Days: Identity Protection in the Cloud

    by Eric Youngstrom, Francis D'Addario, Oren Hamami and Suzanne Barber

    Cloud computing has made the move from new concept to technology that your mother uses. We now are entrusting so many different types of data to the cloud from financial statements and credit card numbers to our music collection and private emails. Yet how secure is the cloud and how much control do we have over the data that we entrust to it? If that data is stolen, will we know and what can we do? Who has jurisdictional authority over the data we store and under what circumstances can it be given away? This panel will try to answer these questions and more as we explore the impact of the cloud and what it means for personal identity and security.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

Monday 12th March 2012

  • Startup Finances For Dummies

    by Jessica Mah

    Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.

    At 11:45am to 12:00pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • My Financial Advisor Is an Algorithm

    by Gib Veconi, Sylke Laine and Stefan von den Driesch

    The panel will explore the role of digital in selling complex services and products - using financial advisory as an example. For years, financial institutions have sought ways to make true financial advice available online. But did they find a way to satisfy their more independent customers? We will talk about the ways in which digital technology is transforming the way we market (and receive) financial advisory services. Take a peek at projects from our research labs. One features a room designed in a joint effort with the University of Applied Sciences in Darmstadt, Germany: It provides a digitally enhanced advisor-client conversation, using a multitouch table and a screen wall. The other is seeking to grant investors more control in a more integrated process by creating a platform for both, advisors and investors. We will investigate whether digital technologies will – one day – create the category killer for personal financial advising or take it to the next level.

    At 3:30pm to 4:30pm, Monday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

Tuesday 13th March 2012