Sessions at SXSW Interactive 2012 about Future

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Friday 9th March 2012

  • Shift & Reset: Solving Complex Problems

    by Brian Reich

    Join Shift & Reset author, Brian Reich, for this live podcast kicking off the discussion about the big themes of the 2012 SXSW Interactive Festival. Brian will talk with some of SXSW's hottest speakers about the best opportunities and insights that emerged from this year's festival and the challenges that will define the year ahead. Hear about the trends and topics that everyone will be discussing all week in Austin -- and when they head home -- and the big plans for how those ideas will be used to change the world and how they will take shape in the days and weeks ahead.

    At 3:30pm to 4:30pm, Friday 9th March

    In Maximilian, Driskill Hotel

  • Where Do Science Fiction and Science Fact Meet?

    by Brian David Johnson

    What kind of future do you want to live in? What excites or concerns you about the future? Intel Futurist Brian David Johnson poses these questions as part of The Tomorrow Project, an initiative to investigate not only the future of computing but also the broader implications on our lives and the planet. Science and technology have progressed to the point where what we build is only constrained by the limits of our own imaginations. The future is not a fixed point in front of us that we are all hurtling helplessly towards. The future is built everyday by the actions of people. The Tomorrow Project engages in ongoing discussions with superstars, science fiction authors and scientists to get their visions for the world that's coming and the world they'd like to build.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • Jane McGonigal Book Signing

    Jane McGonigal signs ‘Reality Is Broken: Why Games Make us Better and How they Can Change the World’ at the SXSW bookstore.

    At 6:00pm to 6:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

Saturday 10th March 2012

  • Google Village

    Get a glimpse at Google’s view of the future. We gathered up the best of Google and are setting up shop on Rainey Street, a few steps from the Austin Convention Center. Visit our Android, Developer, Discovery and Maps houses for a full agenda of talks, workshops, happy hours and surprises, all day on Saturday and Sunday. All SXSW badge holders are welcome. Details at www.google.com/events/sxsw .

    At 11:00am to 10:00pm, Saturday 10th March

    In Rainey St

  • HTML5 APIs Will Change the Web: And Your Designs

    by Jen Simmons

    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Ballroom A, Austin Convention Center

  • Philanthropy Is Not the Future of Journalism

    by Nicole Hollway and Janet Coats

    While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

    At 11:00am to 12:00pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Richard Garriott’s Continuing Space Mission

    by Richard Garriott

    Internationally-recognized Austin-based game-developer Richard Garriott talks about many of the concepts explored in his documentary film "Man on a Mission." This solo presentation will cover how the commercial space industry (as led by many in the new media industry) is changing the future. A member of the civilian NASA Advisory Council as well as the Commercial Spaceflight Federation, Garriott will also discuss what NASA and others are doing now, and why we should all be excited to play games from the surface of Mars sooner than you think!

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Chevy Tweet House

    #ChevyTweethouse=Panels and parties celebrating the Social Web and the people creating/evangelizing technologies that define the future. RSVP required.

    At 2:00pm to 6:00pm, Saturday 10th March

    In Mellow Johnny's Bike Shop

  • Abundance: The Future Is Better Than You Think

    by Peter Diamandis

    Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. Diamandis will address how progress in artificial intelligence, robotics, infinite computing, ubiquitous broadband networks, digital manufacturing, nanomaterials, synthetic biology, and many other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous two hundred years. We will soon have the ability to meet and exceed the basic needs of every man, woman, and child on the planet. Abundance for all is within our grasp. Diamandis explores how four emerging forces—exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion—are conspiring to solve our biggest problems.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

  • Thomas Malone Book Signing

    Thomas Malone signs his book ‘The Future of Work’ at the SXSW bookstore.

    At 5:15pm to 5:30pm, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • Peter Diamandis Book Signing

    Peter Diamandis signs his book ‘Abundance: The Future is Better Than You Think’ at the SXSW bookstore.

    At 6:15pm to 6:30pm, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

Sunday 11th March 2012

  • Google Village

    Get a glimpse at Google’s view of the future. Visit the Google Village on Rainey Street. Details at google.com/events/sxsw.

    At 11:00am to 10:00pm, Sunday 11th March

    In Rainey St

  • Crowdsourcing Government: Why Access Matters

    by Tim Kelsey, Caroline Mauldin and Rakesh Rajani

    A public right to data is key to unlocking the biggest enterprise opportunity of our time: integrating social media with public services. Open government combines transparency with citizen participation. This is the future of government. The Open Government Partnership is a new international initiative - bringing together more than 50 countries and international civil society - to share best practice in beating corruption, improving social justice and driving growth and innovation. The UK has put Transparency at the heart of its vision of social and economic growth and is one of the founder members of the OGP. This session also hears from other key founders of the OGP from around the world – including Samantha Power, special assistant to President Barack Obama and the architect of the initiative and Rakesh Rajani, a global civil society leader. The Future is Open: find out how to become an Open Government pioneer.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon C, AT&T Conference Center

  • Colin Shaw Book Signing

    Colin Shaw signs his book ‘Customer Experience: Future Trends and Insights’ at the SXSW bookstore.

    At 3:00pm to 3:15pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

  • Funny Or Die: Future of Comedy & Everything Else

    by Patrick Starzan, Mike Farah, Andrew Steele and Dick Glover

    An intimate look into the corruption, lies and deceit that transformed a website started by a video of a foul-mouthed little girl into the largest most powerful media company the world has ever seen! With a special guest moderator, Funny Or Die executives will discuss how over the past 5 years the company transformed into a new model media company, where they are going, upcoming projects, and how comedy pretty much rules the world…and everything else.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

  • Arcade Stage: Activision - Behind the Scenes with Call of Duty Elite

    FREE and open to the public. Call of Duty has 30 million active gamers...and one service to unite them all. Neat trick, huh? As you might have guessed, it’s not as easy as that. How does the data get from point A to point B? What kind of new functionality is on the horizon and how does Elite change the Modern Warfare 3 DLC model? Join Beachhead Studio leads Noah Heller, Jennifer Puno, Chris Chernoff and Christina Chan as they reveal how Call of Duty Elite came to be and where it's heading in the future.

    At 4:00pm to 4:45pm, Sunday 11th March

    In Exhibit Hall 1, Palmer Event Center

  • Skynet vs. Mad Max: Battle for the Future

    by jeremyet, Mel Exon and Tom Uglow

    Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:

    1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now.


    2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

Monday 12th March 2012

Tuesday 13th March 2012