Sessions at SXSW Interactive 2012 about Group Buying

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Saturday 10th March 2012

• Group Deals Are Killing Your Small Business

  by Kara Nortman

  Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt or iPads, this panel will discuss how small businesses can uniquely and effectively tap into group deals, as a key piece of a smart overall marketing strategy, without harming their product's street cred or company's bottom line.

  • Daily Deals
  • Group Buying
  • Groupon

  At 9:30am to 10:30am, Saturday 10th March

  In Rio Grande, Hilton Garden Inn Austin Downtown

  Coverage audio clip

Monday 12th March 2012

• Group Buying for the Latino Demographic

  by Alexandra Landeros, Boris Portman and Juan Gonzalez

  There are over 500 group buying sites today, with more popping up every week. Although most of these reach the mass market, there has been very little traction by any group buying site in the fastest growing demographic in the United States. While Latinos represent close to 18% of the US population, with over $1 Trillion total buying power and $23 Billion online spending, reaching this demographic requires a different approach to sales, marketing, and technology.

  In this session, we will discuss what we have done to partner with local media and non-profits to allow for an engaging user experience that is unique and relevant to Latinos. Even if you are not in the group buying space, the ideas in this session will help anyone thinking about how to take a winning mass market business into an underserved yet highly profitable niche market.

  • Deals
  • Group Buying
  • Latin America

  At 9:30am to 10:30am, Monday 12th March

  In Room 5ABC, Austin Convention Center