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by Kara Nortman
Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt or iPads, this panel will discuss how small businesses can uniquely and effectively tap into group deals, as a key piece of a smart overall marketing strategy, without harming their product's street cred or company's bottom line.
There are over 500 group buying sites today, with more popping up every week. Although most of these reach the mass market, there has been very little traction by any group buying site in the fastest growing demographic in the United States. While Latinos represent close to 18% of the US population, with over $1 Trillion total buying power and $23 Billion online spending, reaching this demographic requires a different approach to sales, marketing, and technology.
In this session, we will discuss what we have done to partner with local media and non-profits to allow for an engaging user experience that is unique and relevant to Latinos. Even if you are not in the group buying space, the ideas in this session will help anyone thinking about how to take a winning mass market business into an underserved yet highly profitable niche market.
9th–13th March 2012