Sessions at SXSW Interactive 2012 about Groupon

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Saturday 10th March 2012

  • Group Deals Are Killing Your Small Business

    by Kara Nortman

    Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt or iPads, this panel will discuss how small businesses can uniquely and effectively tap into group deals, as a key piece of a smart overall marketing strategy, without harming their product's street cred or company's bottom line.

    At 9:30am to 10:30am, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

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