Sessions at SXSW Interactive 2012 about Health

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Friday 9th March 2012

  • Perfect Timing: Evolving GLBT Suicide Prevention

    by Dino Hainline

    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It Gets Better” campaign took off on Facebook and YouTube in response to the increase in teen suicide and bullying of GLBT youth, The Trevor Project – one of the main beneficiaries of “It Gets Better” – worked with Sensis on a complete redesign of their Website. Sensis approached Trevor as a pro-bono client and worked with them on increasing their focus from one of traditional development to digital outreach. Sensis and Trevor engaged hundreds of GLBT youth in an online research panel which helped the organization recognize the increasing popularity of digital and social media. The new look and feel of the Website and increased focus on social media in turn created a push for an institutional rebranding that breathed new life into this critical organization. With almost miraculous timing, the site launch and new digital focus coincided with the launch of the “It Gets Better” campaign. Hundreds of individual testimonials have been seen and shared by hundreds of thousands online. Google, NBC Universal and President Obama have all contributed videos with messages of hope and encouragement. In turn, this movement has helped galvanize the Trevor Project’s suicide prevention efforts and transform them as an organization. This panel will discuss how timing, perseverance and forward thinking with digital media helped give prominence to a pervasive problem in the gay, lesbian and transgender community.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Why Invest in Health Tech?

    by Shwen Gwee, Aneesh Chopra and Lisa Suennen

    Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • Meaningful Use and Beyond: Health Software etc.

    by Fred Trotter

    What is an Electric Health Record (EHR)? In the HITECH Act, the Federal Government both answered the question and rendered it moot. They created a new term, "meaningful use." An EHR is that which can achieve meaningful use. But for SXSW, the important thing to understand is that pervasive EHR technology along with protocol-driven healthcare data exchange will serve to create the a new consistent "Operating System" and "Internet" for healthcare. Learn what you need to do to become a health IT geek; and profit.

    At 2:30pm to 2:50pm, Friday 9th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • A Crash Course in Becoming SuperBetter

    by Jane McGonigal

    In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, be physically active, and find a new sense of purpose. Her journey back to health led her to invent a new form of game design, aimed at having a measurable positive impact on players' real lives, and fused with scientific research at every level. In this talk, you'll see the first results of that process: a game called SuperBetter. You'll hear about the game's first clinical trials, and get a crash course in getting SuperBetter yourself: Find out how to turn weak social ties into allies. Learn how to experience "gain without pain" (or what scientists call "post-ecstatic growth"). Discover the secrets of "Lazy Exercise" and "Ninja Weight Loss". Find out what a two-minute "Future Boost" is, and why it's the most important thing you can do each week for your physical and mental health. From the mind of a game designer comes a radically disruptive model for integrating breakthrough science into our daily lives.

    At 5:00pm to 6:00pm, Friday 9th March

    In Exhibit Hall 5, Austin Convention Center

  • Build. Community Is Easy, Saving the World Is Hard

    by Kesah Schmitt, Mark Himmelsbach, Colin Wallis, Dave Dobbins and Scott Orn

    Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

    With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Funder vs. Funded: Fireside Chats with…

    by Geoffrey Rutledge, Jen McCabe, Andy Donner and Stead Burwell

    Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

Saturday 10th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Saturday 10th March

    In Room 301, AT&T Conference Center

  • Crowdsourcing Cancer Support: A Love Story

    by Trisha Creekmore and David Creekmore

    Cancer care and support is changing dramatically as blogging, social media, facebook and mmo gaming become mass media. Trisha Creekmore, aka Tinkerhell, a mother, wife and digital denizen since 1995, has had breast cancer twice. The first diagnosis in 2004 was hard and lonely. The second diagnosis in 2010 was harder, but not lonely. Trisha and her husband David found the content on health Web sites unhelpful and online disease-specific support groups depressing. So they made up their own plan, harnessing the power of facebook, the mmo Warhammer and thousands of strangers to create Cancerpalooza. David blogged every week. His plan was to keep family and friends informed, but the blog and the community it created became much more than the sum of their parts, inspiring and bringing value to complete strangers, the entire mmorpg community and even rockstars like Mike Patton and Ozzy Osbourne. But not in an annoying social-media-positive-sharing way. More in a FML-WTF-LOL way. This Future of Health Track is sponsored by Aetna.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Feel Rich: Health is the New Wealth

    by Quincy Jones III, Crystal Wall, Slim Thug, Shawn Ullman and Paul Wall

    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • Fit Together: How Fitness Goes High-Tech + Social

    by Kevin McCoy, Maria Ly, Kevin McCoy, Jason Jacobs and Bob Goodman

    Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Rethinking Gaming Addiction in Psychotherapy

    by Mike Langlois

    Ninety-seven percent of all adolescents in the US play video games, & more than half of the adults in this country play video games regardless of their race or income. The military has discovered that video games decrease symptoms of PTSD in veterans, & with the advent of the iPhone, mobile technology is making social media more prevalent than ever. Despite these numbers, psychotherapists & other healthcare providers are reluctant & uncertain how or when to integrate technology into their work. When gaming or technology is mentioned at all, it is only as an addiction or liability, never as a powerful innovation. This is in part due to an age-old mistrust & disdain of technology which has its roots in issues of class & psychology. But despite this, psychotherapy has passed the point where learning about technology is negotiable. This workshop aims to critique the idea of gaming as addiction & further, discuss how understanding and using video games may improve therapeutic outcomes.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • Friending Pharma: Patients, Industry & New Media

    by Michele Polz, Alicia Staley, Brian Reid, Allison Blass and Kerri Sparling

    As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

    At 9:30am to 10:30am, Sunday 11th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • How STDs Can Be Good for Your Health

    by Anmol Madan, David Hale, Deven McGraw, Mark Dredze and Emily Hackel

    We’ll let you in on a secret: Socially Transmitted Data (STDs) are good for your health.

    Updating Twitter, searching for information on Google, texting your friends, and carrying your mobile phone – these activities may hold the key to preventing your next cold or knowing when flu will be keeping the kids at home so you can get them Echinacea and call the sitter in time.

    In this panel, we’ll discuss how the data you leave in your wake, every day, holds within it vast opportunity to predict and even improve personal and public health; and we’ll delve into some of the latest research and tools that are helping uncover what’s possible. Do you want to know when the next bug will be wafting through town? Is your partner depressed but not aware what’s wrong? Your twitter feed, mobile location traces, search queries, subway travel patterns and even buying behavior may hold the answer.

    The common denominator: These non-traditional passive data offer tremendous scale that simply doesn't exist with any other physiological health sensor. They give us clues about our personal and collective health behavior, and help health care professionals and health organizations better serve the public.

    It is important to note, that while some are excited by these prospects, others cry “big brother”. So we’ll discuss privacy implications too.

    At 11:00am to 12:00pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • Designing Positive Daily Addictions

    by Tom Noland, Gigi Peterkin, David Rose and Christine Robins

    There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.
    So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.
    This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.
    More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.
    And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

    At 12:30pm to 1:30pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • A Dr, Patient & Insurer Walk into a Social Network

    by Dr Michael Golinkoff, Wendy Sue Swanson and Jamie Heywood

    What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

  • Digital Health: Borrow from Developing Countries?

    by Andre Blackman and Jaspal Sandhu

    Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

  • Interactive Health Happy Hour (IH3) - 2012

    by HealthTap

    HealthTap and HCB Health bring you the 2nd Annual Interactive Health Happy Hour. Join us for a fun-filled evening of spirited conversation with entrepreneurs, developers, marketers, and key opinion leaders from healthcare marketing, mobile health, patient advocacy and more.

    · Connect with the top influencers in health
    · Enjoy live music from local artists
    · Dig in to Tex-Mex appetizers sponsored by Massive Health and locally-produced libations, like Deep Eddy Sweet Tea Vodka
    · Sprint for t-shirts in the iTriage Big Wheel Races
    · Capture the moment with Flipbook photobooth keepsakes
    · Lounge in a fresh, industrial space with amazing panoramic views of Austin
    · Get there in just a 5 minute walk from Austin Convention Center

    Sunday, March 11 from 6-9pm

    6pm Doors Open
    6:15 to 7:15 The New Maps
    7:30 HealthTap Demo in HCB Health offices
    8 pm Neiliyo

    RSVP today – we sold out in just over 48 hours last year. Tell your friends. Please use #iH3 for social content, and bring your fun: http://bit.ly/wvHhAr

    Sharing on Twitter? We made it easy:

    Don't miss 2012 Interactive Health Happy Hour at #SXSWh by @HealthTap & @HCBhealth. Join me and register today: ih3in2012.eventbrite.com

    At 6:00pm to 9:00pm, Sunday 11th March

Monday 12th March 2012

  • The Future of Digital Health

    by Halle Tecco, Ryan Panchadsaram, Linda Avey, Rebecca Woodcock and Jeffrey Pollard MD

    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    At 11:00am to 12:00pm, Monday 12th March

    In Classroom 204, AT&T Conference Center

  • Sharing Privately in the Context of Health

    by Michael Nichols

    Social sharing about all topics is now commonplace, and the trend of increasingly open sharing about historically “private” aspects of our lives reflect changing standards about what’s appropriately public information. At the same time, for certain subjects – including health – privacy and confidentiality concerns often keep us from open sharing.

    At the same time, we now know that sharing health information, particularly in an online social context, can have significant benefits (for all who share and others), especially when practiced in large groups/communities.

    This session will explore how to create environments where participants receive the benefits of sharing, while also enjoying the peace of mind of privacy: secure sharing. It will address emerging trends in technology (including mobile sharing and privacy/security technology), products (including online and mobile services that allow anonymous sharing of health information), privacy controls and sharing trends, and current (as of the time of the talk) law, which collectively support the new and exciting prospect of "secure sharing" and the related benefits it creates.

    At 11:30am to 11:45am, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Social Networking: Giving Cancer Patients a Voice

    by Brandon Lee

    Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. Each cancer journey is unique and deserves to be told. Their stories are our stories.
    My project aims to support those affected by this horrible disease. They can connect with others in similar situations through a website where they will be able to share their cancer stories and their loved ones’ story while giving and receiving support. Think of it as a “Cancer Facebook.” A TSOS Profile allows cancer patients and their loved ones to share status updates, pose questions and post inspirational quotes. Individuals can further their relationships and stories by creating groups and forums. Getting involved with TSOS online is simple and quick.
    In addition to an online and print presence, TSOS’s goal is to become a pillar in the community by holding cancer awareness events and providing college scholarships.
    TSOS will host community events such as cancer walks, concerts and sports competition fundraisers. These ideas would raise cancer awareness in the community and bring the community together for the cause.
    My dad will always be an inspiration to me. Through TSOS I can continue his story and maintain the connection that I’ve had with him. His story will live on and as TSOS grows we will all contribute to a story that will all be ours.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 8A, Austin Convention Center

  • SXSW Interactive Accelerator

    Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Frank Moss (Bluefin Labs)
    Judges: Dr. Geeta Nayyar (AT&T for Health), Doug Ulman (Livestrong), Adam Koopersmith (New World Ventures)
    Finalist: Cellscope, BodiMojo, Jiff, Medify

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 5:00pm to 6:00pm, Monday 12th March

    In Hilton Austin Downtown

  • What We Can Learn From Virtual Support Systems

    by Heidi Adams

    What are the advantages (and disadvantages) of virtual / online support systems for cancer patients? What kinds of lessons do these support systems for cancer patients offer for other kinds of patients? What kinds of lessons do these support systems for cancer patients offer in the bigger picture, as more and more of our hour-to-hour, day-to-day activities move from the physical world to the virtual world?

    At 5:00pm to 12:00pm, Monday 12th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

Tuesday 13th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 301, AT&T Conference Center

  • Health As a Team Sport

    by Mei Lin Fung, Ahmed Calvo, Brian McCarty and Lisa Lott

    Initiated by the US Air Force Medical Services, the Federal Health Futures Group has brought together the Surgeons General of the Army, Navy and Air Force, the Deputy Surgeon General of the United States, the Veteran’s Administration and many departments within the Health and Human Services Agency to identify ways in which Health and Health outcomes can be dramatically improved. In exploring the idea of "Health as a Team Sport," members of the Health Futures Group joined forces with game designers to explore games that can help improve public health and create the environment within which individuals can thrive in good times and bad.

    Multiple dimensions were explored.

    At the individual level: Getting more exercise, improving diet, dealing with illness, preventing disease, recovering from trauma and illness.

    At the team level: Coaching groups of health professionals to work together amongst themselves to increase health, recovery, thriving.

    In the community: In improving teamwork and collaboration between the formal healthcare and the informal family and friend networks.

    At the government level: to improve the impact and effectiveness of policy, research and regulation.

    This interactive panel will include a thorough discussion of the games designed to meet these challenges, the results obtained thus far, and identify specific future steps that the panelists could take to better leverage games in improving Health outcomes.

    At 9:30am to 10:30am, Tuesday 13th March

    In Classroom 204, AT&T Conference Center

  • Language Technology and the Clinical Narrative

    by Philip Resnik

    Electronic health records have the potential for enormous good, but in order for them to live up to their full potential, information about patients -- their symptoms, diagnoses, allergic reactions, medical backgrounds, family histories -- must take the form of standardized, structured, easy-to-manipulate data. One obvious way to get there is to tightly structure the way that doctors create the medical record. As a result, physicians are under increasing pressure to abandon unrestricted natural language and the clinical narrative, and turn the medical documentation process into a jungle of pull-down menus, checkboxes, and restricted vocabularies. In this presentation I argue that the results could be catastrophic, I make the case for preserving the clinical narrative, and I argue for a practical way out of the dilemma: using natural language processing technology to produce the structured records we need, while still allowing physicians the freedom of unrestricted clinical language.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Classroom 204, AT&T Conference Center