Add an eventSessions at SXSW Interactive 2012 about Healthcare
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- Topic: Healthcare
Friday 9th March 2012
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Wireless Wellness: App-tastic or Just Fun & Games?
by Ina Fried and Mark Bertolini
Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.
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Launching Companies in Regulated Industries
by Aza Raskin, Matt Harris, Shamir Karkal, Jessica Scorpio and Adam Oliveri
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.
Saturday 10th March 2012
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Crowdsourcing a Revolution: Can We Fix Healthcare?
by Aman Bhandari, Eileen Bartholomew, Indu Subaiya, Jeffrey Davis and Cristin Dorgelo
Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.
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StartUp Health: Transforming Healthcare in America
by Esther Dyson, Jerry Levin and Steven Krein
Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.
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Social Media Cures Cancer and Speaks for Survivors
by Doug Ulman
In 1997, the Lance Armstrong Foundation was created by the cancer survivor and champion cyclist to serve people affected by cancer. Now known publicly by its powerful brand – LIVESTRONG – the organization is a leader in the global movement on behalf of 28 million people around the world living with cancer.
LIVESTRONG's CEO, Doug Ulman, is one of the most followed CEO's on Twitter with more than 1 million followers. Evolving side-by-side with social media, a large part of the success and following of LIVESTRONG comes from the nonprofit’s utilization of online networking over the years. In 2009 at the BlogWorld Conference the hashtag #BeatCancer was used to set a Guinness World Record with over 209,000 mentions in 24-hours.
Cancer is the world’s number one killer globally. Ulman and LIVESTRONG continue to utilize channels of communication that will help spread the LIVESTRONG message on a worldwide scale. Proving itself a useful weapon, viral is key in the fight against the disease.
This Future of Health Track is sponsored by Aetna.
Sunday 11th March 2012
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All Day Event - The iTriage "Power-Up" Lounge
Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!
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How STDs Can Be Good for Your Health
by Anmol Madan, David Hale, Deven McGraw, Emily Hackel and Mark Dredze
We’ll let you in on a secret: Socially Transmitted Data (STDs) are good for your health.
Updating Twitter, searching for information on Google, texting your friends, and carrying your mobile phone – these activities may hold the key to preventing your next cold or knowing when flu will be keeping the kids at home so you can get them Echinacea and call the sitter in time.
In this panel, we’ll discuss how the data you leave in your wake, every day, holds within it vast opportunity to predict and even improve personal and public health; and we’ll delve into some of the latest research and tools that are helping uncover what’s possible. Do you want to know when the next bug will be wafting through town? Is your partner depressed but not aware what’s wrong? Your twitter feed, mobile location traces, search queries, subway travel patterns and even buying behavior may hold the answer.
The common denominator: These non-traditional passive data offer tremendous scale that simply doesn't exist with any other physiological health sensor. They give us clues about our personal and collective health behavior, and help health care professionals and health organizations better serve the public.
It is important to note, that while some are excited by these prospects, others cry “big brother”. So we’ll discuss privacy implications too.
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WARNING: Are Online Reviews Bad for Your Health?
by Jeffrey Segal, Keely Kolmes, Neil Bacon, Vince Sollitto and Cindy Cohn
Should you pick your doctor the same way you pick where to eat dinner? We are all consumers of health services. Our culture is exploding with information sharing and reviewing of services, and businesses are feeling anxious about the power of social media to damage their reputation. Yet the difference between which pizza to order and which plastic surgeon to trust is more than mere matter of words. Plus, as the numbers of angry and anonymous reviews grows, contentious battles are forming between healthcare providers and their patients, giving rise to an entire industry devoted to defending online reputations and fighting back against bogus posts. So what is the healthy balance? This panel will explore the legal rules at play (including copyright, free speech and patient privacy), the ethical obligations of healthcare providers (including confidentiality and the Hippocratic oath), and the innovative practices being developed in response.
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A Dr, Patient & Insurer Walk into a Social Network
by Dr Michael Golinkoff, Jamie Heywood and Wendy Sue Swanson
What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?
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SXSW Action: Collectively Outsmarting Malaria
by Matthew Blumberg and Nicolas Maire
Each year there are more than 225 million cases of Malaria, killing around 781,000 people. That's 2.23% of deaths worldwide every year- the majority of them young children. Please stop by this session, because together we’re going to do something about it:The session will lay out a program through which members of the SXSW community (this means you!) can lend their special talents –- in data visualization, UI design, game design, social media, web development, and more –- to build a collaborative system to outsmart Malaria.Join us to find out how it works- and how you can participate…
Monday 12th March 2012
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All Day Event - The iTriage "Power-Up" Lounge
Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!
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Are Wired Hospitals Losing the Patient Connection?
by Joseph C Kvedar MD, Paul Griffiths and Angelo Volandes MD
From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across disciplines. The impact of mobile, remote monitoring, the Internet, video education, and patient portals on the patient experience will be discussed. With so many technology tools available is face-to-face interaction with the doctor necessary? What role can patient portals play in improving communication with patients? How do we place the right amount of value on the patient-doctor relationship (high-touch) while improving care delivery and efficiency? We turn to innovators in two healthcare segments – telemedicine and end-of-life care – to find answers, and to a leading provider of online solutions for healthcare to tell us how to effectively coordinate technology tools to improve the patient experience.
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Sharing Privately in the Context of Health
by Michael Nichols
Social sharing about all topics is now commonplace, and the trend of increasingly open sharing about historically “private” aspects of our lives reflect changing standards about what’s appropriately public information. At the same time, for certain subjects – including health – privacy and confidentiality concerns often keep us from open sharing.
At the same time, we now know that sharing health information, particularly in an online social context, can have significant benefits (for all who share and others), especially when practiced in large groups/communities.
This session will explore how to create environments where participants receive the benefits of sharing, while also enjoying the peace of mind of privacy: secure sharing. It will address emerging trends in technology (including mobile sharing and privacy/security technology), products (including online and mobile services that allow anonymous sharing of health information), privacy controls and sharing trends, and current (as of the time of the talk) law, which collectively support the new and exciting prospect of "secure sharing" and the related benefits it creates.
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text4baby: The Power of Public-Private Partnership
by Jennifer Benz, Kimberly Bassett, Paul Meyer, Sarah Ingersoll and Susan Can
More than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday each year in the U.S. Text4baby, the first free health text messaging service in the U.S., addresses this issue by providing pregnant women and new moms accessible, relevant health information—via text messages. Well on its way to 1 million subscribers, text4baby was created, launched and promoted by an unprecedented, public-private partnership.
Over 85% of Americans own a cell phone and 72% of cell users send or receive text messages. Yet, the power of these devices as behavior change tools is just being uncovered. Much attention goes to smart phone applications, yet the health needs of low-income and under-served populations are often most pressing. Everyone has a vested interest in child health, yet few programs have garnered support like text4baby. What are the lessons of text4baby? And, how can tech, public health, and employer communities learn from its success?
Tuesday 13th March 2012
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All Day Event - The iTriage "Power-Up" Lounge
Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!
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Let’s Play: Motivate Healthy Behavior Using Games
by Adam Penenberg, Leslie Saxon, Michael Fergusson, Noreen Kamal and Lora Kolodny
When it comes to health and wellness programs, patient engagement is often the coveted yet elusive brass ring. Despite all the clinical expertise that goes into developing systems for patient care and education, non-compliance and lack of sustained patient involvement in these programs remain high. So how could something seemingly trivial like games improve patient engagement and consequently, health care outcomes? This panel will explore how health is social and how playing games with others can keep us engaged and motivated when it comes to changing our behaviour in positive ways.
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