Sessions at SXSW Interactive 2012 about Healthcare

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Friday 9th March 2012

  • Wireless Wellness: App-tastic or Just Fun & Games?

    by Ina Fried and Mark Bertolini

    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, it also has the potential to make us better informed, healthier and even more fit. In fact, patients are banking on this potential, which is why the AppStore offers more than 7,000 health apps for iPhone users alone. In this 60-min SXSW talk, Ina Fried of Dow Jones' All Things Digital sits down with Aetna Chairman and CEO Mark Bertolini to discuss how people are navigating this new landscape by using technology, especially mobile tech, to manage their health and make better health decisions. Already there are apps for testing eyesight, tracking exercise and even helping diabetics manage their glucose levels. Vast online communities complement these mobile apps by letting patients share, inform, and support one another. But what's next? Technology also has the potential to reshape the doctor-patient relationship, transforming it from one characterized by irregular visits to treat illness to true doctor-patient partnerships focused on wellness. And what about online health care records we hear so much about? We used to have a better chance of seeing bigfoot, but today companies like Aetna are making mobile health records a reality. Is this is a privacy breach in the making or are their real benefits to having this info on the go? This session is sponsored by Aetna.

    At 2:00pm to 3:00pm, Friday 9th March

    In Ballroom D, Austin Convention Center

  • Launching Companies in Regulated Industries

    by Aza Raskin, Shamir Karkal, Jessica Scorpio, Adam Oliveri and Matt Harris

    Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

Saturday 10th March 2012

  • Crowdsourcing a Revolution: Can We Fix Healthcare?

    by Indu Subaiya, Aman Bhandari, Eileen Bartholomew, Jeffrey Davis and Cristin Dorgelo

    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    At 11:00am to 12:00pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • StartUp Health: Transforming Healthcare in America

    by Jerry Levin, Steven Krein and Esther Dyson

    Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Social Media Cures Cancer and Speaks for Survivors

    by Doug Ulman

    In 1997, the Lance Armstrong Foundation was created by the cancer survivor and champion cyclist to serve people affected by cancer. Now known publicly by its powerful brand – LIVESTRONG – the organization is a leader in the global movement on behalf of 28 million people around the world living with cancer.

    LIVESTRONG's CEO, Doug Ulman, is one of the most followed CEO's on Twitter with more than 1 million followers. Evolving side-by-side with social media, a large part of the success and following of LIVESTRONG comes from the nonprofit’s utilization of online networking over the years. In 2009 at the BlogWorld Conference the hashtag #BeatCancer was used to set a Guinness World Record with over 209,000 mentions in 24-hours.

    Cancer is the world’s number one killer globally. Ulman and LIVESTRONG continue to utilize channels of communication that will help spread the LIVESTRONG message on a worldwide scale. Proving itself a useful weapon, viral is key in the fight against the disease.

    This Future of Health Track is sponsored by Aetna.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

Sunday 11th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 301, AT&T Conference Center

  • How STDs Can Be Good for Your Health

    by Anmol Madan, David Hale, Deven McGraw, Mark Dredze and Emily Hackel

    We’ll let you in on a secret: Socially Transmitted Data (STDs) are good for your health.

    Updating Twitter, searching for information on Google, texting your friends, and carrying your mobile phone – these activities may hold the key to preventing your next cold or knowing when flu will be keeping the kids at home so you can get them Echinacea and call the sitter in time.

    In this panel, we’ll discuss how the data you leave in your wake, every day, holds within it vast opportunity to predict and even improve personal and public health; and we’ll delve into some of the latest research and tools that are helping uncover what’s possible. Do you want to know when the next bug will be wafting through town? Is your partner depressed but not aware what’s wrong? Your twitter feed, mobile location traces, search queries, subway travel patterns and even buying behavior may hold the answer.

    The common denominator: These non-traditional passive data offer tremendous scale that simply doesn't exist with any other physiological health sensor. They give us clues about our personal and collective health behavior, and help health care professionals and health organizations better serve the public.

    It is important to note, that while some are excited by these prospects, others cry “big brother”. So we’ll discuss privacy implications too.

    At 11:00am to 12:00pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • WARNING: Are Online Reviews Bad for Your Health?

    by Keely Kolmes, Jeffrey Segal, Vince Sollitto, Neil Bacon and Cindy Cohn

    Should you pick your doctor the same way you pick where to eat dinner? We are all consumers of health services. Our culture is exploding with information sharing and reviewing of services, and businesses are feeling anxious about the power of social media to damage their reputation. Yet the difference between which pizza to order and which plastic surgeon to trust is more than mere matter of words. Plus, as the numbers of angry and anonymous reviews grows, contentious battles are forming between healthcare providers and their patients, giving rise to an entire industry devoted to defending online reputations and fighting back against bogus posts. So what is the healthy balance? This panel will explore the legal rules at play (including copyright, free speech and patient privacy), the ethical obligations of healthcare providers (including confidentiality and the Hippocratic oath), and the innovative practices being developed in response.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • A Dr, Patient & Insurer Walk into a Social Network

    by Dr Michael Golinkoff, Wendy Sue Swanson and Jamie Heywood

    What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

  • SXSW Action: Collectively Outsmarting Malaria

    by Matthew Blumberg and Nicolas Maire

    Each year there are more than 225 million cases of Malaria, killing around 781,000 people. That's 2.23% of deaths worldwide every year- the majority of them young children. Please stop by this session, because together we’re going to do something about it:The session will lay out a program through which members of the SXSW community (this means you!) can lend their special talents –- in data visualization, UI design, game design, social media, web development, and more –- to build a collaborative system to outsmart Malaria.Join us to find out how it works- and how you can participate…

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Monday 12th March

    In Room 301, AT&T Conference Center

  • Are Wired Hospitals Losing the Patient Connection?

    by Joseph C Kvedar MD, Paul Griffiths and Angelo Volandes MD

    From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across disciplines. The impact of mobile, remote monitoring, the Internet, video education, and patient portals on the patient experience will be discussed. With so many technology tools available is face-to-face interaction with the doctor necessary? What role can patient portals play in improving communication with patients? How do we place the right amount of value on the patient-doctor relationship (high-touch) while improving care delivery and efficiency? We turn to innovators in two healthcare segments – telemedicine and end-of-life care – to find answers, and to a leading provider of online solutions for healthcare to tell us how to effectively coordinate technology tools to improve the patient experience.

    At 9:30am to 10:30am, Monday 12th March

    In Classroom 204, AT&T Conference Center

  • Sharing Privately in the Context of Health

    by Michael Nichols

    Social sharing about all topics is now commonplace, and the trend of increasingly open sharing about historically “private” aspects of our lives reflect changing standards about what’s appropriately public information. At the same time, for certain subjects – including health – privacy and confidentiality concerns often keep us from open sharing.

    At the same time, we now know that sharing health information, particularly in an online social context, can have significant benefits (for all who share and others), especially when practiced in large groups/communities.

    This session will explore how to create environments where participants receive the benefits of sharing, while also enjoying the peace of mind of privacy: secure sharing. It will address emerging trends in technology (including mobile sharing and privacy/security technology), products (including online and mobile services that allow anonymous sharing of health information), privacy controls and sharing trends, and current (as of the time of the talk) law, which collectively support the new and exciting prospect of "secure sharing" and the related benefits it creates.

    At 11:30am to 11:45am, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • text4baby: The Power of Public-Private Partnership

    by Kimberly Bassett, Sarah Ingersoll, Susan Can, Paul Meyer and Jennifer Benz

    More than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday each year in the U.S. Text4baby, the first free health text messaging service in the U.S., addresses this issue by providing pregnant women and new moms accessible, relevant health information—via text messages. Well on its way to 1 million subscribers, text4baby was created, launched and promoted by an unprecedented, public-private partnership.

    Over 85% of Americans own a cell phone and 72% of cell users send or receive text messages. Yet, the power of these devices as behavior change tools is just being uncovered. Much attention goes to smart phone applications, yet the health needs of low-income and under-served populations are often most pressing. Everyone has a vested interest in child health, yet few programs have garnered support like text4baby. What are the lessons of text4baby? And, how can tech, public health, and employer communities learn from its success?

    At 12:30pm to 1:30pm, Monday 12th March

    In Classroom 204, AT&T Conference Center

Tuesday 13th March 2012