Sessions at SXSW Interactive 2012 about Humor

View as grid

Your current filters are…

Friday 9th March 2012

Saturday 10th March 2012

Sunday 11th March 2012

  • Oh, the Places You'll End Up Hanging Around!

    by Kevin Nguyen

    BOOK READING: The Bygone Bureau (bygonebureau.com) presents their first book, "Oh, the Places You’ll End Up Hanging Around!" (Quirk Books/Random House; due out spring of 2012), an earnest, humorous essay collection about graduating from college. Editor Kevin Nguyen will read excerpts from the book, and speak briefly about how the recession has affected graduates and turning a website of long-form into a book. (Setup permitting, there may also be a ridiculous PowerPoint presentation.) Kevin is a SXSW Interactive alum. The Bygone Bureau won the Web Award for Best Blog in 2009.

    At 4:00pm to 4:20pm, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Funny People Can Make You Buy Dumb Things

    by David Weinstock, Jim Beiderman and Tony Mennuto

    Find out why funny “works” with consumers from a panel of experts and professional comedy people including: Jim Beiderman, exec producer of The Onion News Network, The Whitest Kids U Know, and Michael and Michael Have Issues; Andy Currie, advertising creative director and writer of the award-winning Dos Equis “Most Interesting Man In The World” campaign; Tony Mennuto, former TV comedy writer and award-winning creative director of RadioFace - a marketing and branding company specializing in funny content; PLUS, a recognizable guest from the comedy world. Our panel will show examples, and discuss the funniest, most effective ways of reaching people across all marketing platforms including: TV, radio, digital, social, live performances, and stranger mediums. A fake ad campaign (for a ridiculous product) will be presented to the crowd to illustrate the power and possibilities of a far-reaching, humor-based ad campaign.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • Next Stage: Nardwuar Vs. .....

    by Nardwuar

    Only Vancouver, B.C., Canada, could produce a media personality like Nardwuar the Human Serviette and allow him to thrive. He's unique: annoying, insightful, relentlessly probing, and, above all, daring. His moniker comes from a complicated afternoon of juvenile goofing around. Doot doola doot doo … doot doo !

    At 1:00pm to 2:00pm, Monday 12th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Tricking People into Reading Again

    by Chris Monks, Joe Randazzo, Oren Katzeff and Jack O'Brien

    Despite its reputation as a kitten video landfill, the Internet has been responsible for more reading than most high schools. Every day of the week, Cracked.com publishes at least one 2,000 – 3,000 word article, most of which are read by over a million people.
    The tradition of written humor was in a rough spot before the web. There was National Lampoon in the 70s that acted as a feeder / launching pad for SNL and a bunch of movies, but the magazine was mostly dead by the mid-80s. There was Spy in the 80s. But by the time the 90s rolled around, all you had was lad mags like Maxim and Mad Magazine. If you didn’t live in a big city that carried the Onion, were too ashamed to have a magazine with a half naked reality TV star on your coffee table (Maxim) or were 12 (Mad), you didn’t have a place to read humor. It’s an important art form with a long history all the way back to Swift.
    Whether the online audience knows it or not, when they’re goofing off at work reading Cracked, The Onion and McSweeney’s, they’re partaking in one of the oldest, and most important forms of art and social commentary.

    At 5:00pm to 6:00pm, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip