Add an eventSessions at SXSW Interactive 2012 about Ideas
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- Topic: Ideas
Saturday 10th March 2012
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Startup Passion Smack-Down
A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.
Sunday 11th March 2012
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WEF to SXSW: The Global Cloud Revolution
What if we put our collective technical expertise and resources to creating something more impactful than the next incremental addition to Twitter? Developing nations have an untapped potential to become regional hubs for research and development. Ideas are in abundance, but how can we help fuel this drive with essential tools and make them a reality? How can the cloud revolution enable these nations to grow into global think tanks?
In this session, World Economic Forum Young Global Leader Winston Damarillo will address the reason he sees the scarcity of computing resources as a matter of national security. The implementation of cloud has the potential to turbo-charge entrepreneurship in developing nations around the world – through allowing aspiring organizations to access high capacity computing power without the need to invest in hardware, software, network, and real-estate space, maximizing scarce energy resources.
The session will include the benefits of the cloud with respect to social development, indigenous innovation and economic growth, as well as the ways that we can leverage our Silicon Valley resources and expertise to change the world in ways that parallel the impact of Facebook and Twitter on our global network.
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How to Be an Idea Factory
As a New Yorker cartoonist, Matthew Diffee comes up with ten ideas every week to pitch to the magazine. For every one idea that makes it into print, nine are rejected. The creative life is a numbers game. The more ideas you have, the better a few of them will be. After twelve years of cranking it out, Diffee has learned a few things about being consistently creative. As editor of The Rejection Collection books, he's got some important things to say about dealing with rejection too. This is nuts and bolts, hands-on, day-at-the-idea-factory stuff that you can really use to increase the quantity and quality of your creative output and it might also be funny.
Monday 12th March 2012
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Credit vs. Collaboration: The Organization Divide
by Azher Ahmed and Jonathan Sackett
There's a stark contrast between “owning” an idea versus collaborating in an open structure. It's often the root of the divide between “traditional” and “digital/new media” people. Because good ideas evolve into better ideas through collaboration and open input, organizations that can effectively bridge these camps are the ones that will survive. Let’s Kumbaya with Azher Ahmed, SVP Director of Digital Operations and Jonathan Sackett, Managing Director and CDO of DDB Chicago.
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