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Sessions at SXSW Interactive 2012 about Influence

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Saturday 10th March 2012

  • Influence: It's in Your Genes

    by Scott Fahrenkrug and Paul Saarinen

    More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Kred are developing their businesses around your influence. We think there is a crucial data set they all are missing. We will take a look at how genotyping, and DNA sequencing can tell more about predisposition to influence. How will this data hold the key for the future of marketing, advertising, and lowering the cost of health care in the the near future?

    At 9:30am to 10:30am, Saturday 10th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

Sunday 11th March 2012

Tuesday 13th March 2012