Your current filters are…
by Scott Fahrenkrug and Paul Saarinen
More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Kred are developing their businesses around your influence. We think there is a crucial data set they all are missing. We will take a look at how genotyping, and DNA sequencing can tell more about predisposition to influence. How will this data hold the key for the future of marketing, advertising, and lowering the cost of health care in the the near future?
Mark Schaefer signs his books ‘Return On The Influence’ and ‘The Tao of Twitter’.
Erik Qualman signs his book ‘Digital Leader: 5 Simple Keys to Success and Influence’ at the SXSW bookstore.
9th–13th March 2012