Sessions at SXSW Interactive 2012 about Innovation

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Friday 9th March 2012

  • Half Day Event-The Lift presents: Latin America Innovation

    The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

    At 1:00pm to 6:00pm, Friday 9th March

    In West Tent, Brush Square Park

  • Formula 1: Driving Global Technology & Innovation

    by Geoff Moore

    Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.

    One of the principal advances in technology that Formula One has inspired is the regular use of carbon fiber - famed for its strength-to-weight ratio. Carbon fiber now makes up the whole of Formula One cars' "monocoques" - the shell that safely encloses drivers. Advances from Formula One trickle down into the consumer vehicles we use every day. Anti-lock brakes, improved energy efficiency and aerodynamics all originated in Formula One.

    Beyond high-performance advances in the automotive and medical industries, there are also spin-offs of F1 technology that are likely to touch our lives in more subtle ways.

    The abandonment of "slicks" - tires without grooves - in Formula One for a decade led to great leaps in tire design that are now seeing application elsewhere. On one hand, F1 tire design has gone on to inspire the manufacture of incredibly effective non-slip boots. On another, the attempts to reduce the amount of rubber in contact with the track has led to the design of fishing line with a star-shaped cross-section, reducing drag on the fishing pole's guides and allowing anglers to cast further.

    The sport’s investment in research and development has developed into the space age of the 21st century, impacting many aspects of people’s everyday lives all across the world.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • The Future of Lifestyle Media

    by Grace Bonney, Camille Styles, Tolly Moseley and Andrew Wagner

    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage note

  • Don Tapscott Book Signing

    Join Don Tapscott's book signing after his opening keynote for SXSW Interactive
    on Friday March 9 from 2:00-3:00pm in Exhibit Hall 5 at the Austin Convention
    Center.

    At 3:15pm to 3:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • Crowdfunding 2.0 - Equity, Royalties and Beyond

    by cgtheoret, David Geertz and Nexalogy Environics

    Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. Led by David Geertz, of SoKap, Claude Theoret, of Nexalogy and some of the actual project owners using these new methods, we will address current developments within the space.

    At 3:30pm to 4:30pm, Friday 9th March

    In 415A, Hilton Austin Downtown

Saturday 10th March 2012

  • All Day Event - The Lift presents: Latin America Innovation

    The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

    At 9:00am to 6:00pm, Saturday 10th March

    In West Tent, Brush Square Park

  • Rebuilding LEGO

    by David Robertson

    In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to be a terrible year and 2004 was likely to be worse. The company had defaulted on its loans, was running out of cash, and might not survive.

    How did LEGO get in such trouble? In a word, innovation. LEGO’s managers had followed the advice of academics and consultants – advice that is still being given today – about how to manage innovation: head for blue ocean markets, practice creative disruption, build an innovation culture. That advice almost led LEGO to ruin.

    After verifying Knudstorp’s findings, the Board restructured the management team and appointed him CEO. Within two years, Knudstorp and his team had fundamentally redesigned how LEGO managed innovation, and built one of the most sophisticated innovation systems in the world. Today, LEGO is the most profitable and fastest growing company in the toy industry, with growth and profitability rates similar to Apple’s.

    The goal of this talk is tell the SXSW audience the LEGO story and the lessons they can learn from the company’s fall and rebirth.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

    by Boonsri Dickinson, Mark Stanley, Mike Mcgeary, Andrew Rasiej and Laurent Crenshaw

    SOPA and PIPA were neither the first time nor the last time entrepreneurs and innovators got involved in policy matters, but it can be a watershed moment in a sustained approach to active policy interaction and development. Engine Advocacy, a new group based in San Francisco is creating new ways for members of the startup community to get involved with their government, and help create a better environment for startups and high-growth business to thrive.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, AT&T Conference Center

  • Knight Foundation Media Innovation Fair

    Knight Foundation is having a Media Innovation Fair, followed by music courtesy of WFMU.

    At 6:00pm to 9:00pm, Saturday 10th March

    In East Tent, Brush Square Park

Sunday 11th March 2012

  • All Day Event - The Lift presents: Latin America Innovation

    The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

    At 9:00am to 6:00pm, Sunday 11th March

    In West Tent, Brush Square Park

  • Barry Diller Interview: State of the Content Industry 2012

    by Ali Velshi and Barry Diller

    At the 2011 SXSW Interactive Festival, veteran IAC Chairman and media mogul Barry Diller implored the online community to rise up against proposed net neutrality legislation, in support of digital freedom and innovation. Join us one year later, on Sunday, March 11, to hear his latest insights on the current online content landscape, as well as his thoughts on where digital creatives should be focusing their passions in an insightful informative and savvy hour-long conversation with CNN Chief Business Correspondent Ali Velshi.

    At 11:00am to 12:00pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

    Coverage audio clip

  • Designing Tomorrow’s Digital/Physical Interfaces

    by David Merrill, Fabian Hemmert and Leah Buechley

    The Mobile Revolution has reduced the costs of components and production to the point that the Davids now build and ship their device ideas quicker than the Goliaths. Gadgets are getting faster and smaller and big companies are learning more than ever on the community at large to make them shine.

    But this shift has done little to move interface design forward. The prevailing school of thought constrains us to develop devices within the ‘brain+fingertips+glass=interaction’ metaphor, making little use of our perceptual and motor potential. There’s only so far we can go with multi-touch in bridging physical with digital.

    The biggest leaps in interface innovation have come from the speculative designers, who’ve taken tremendous risks to forge a new set of digital hand tools, building a new breed of devices that do not limit users to finger movements and visual/auditory feedback, but instead utilize our spatial and sensory abilities to escape the Glass Slab - especially in the area of play.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Open Source Government, Enterprise and Innovation

    by Rohan Silva

    What happens when you throw open the doors of government and let the public decide what happens? Join Rohan Silva, senior policy adviser to the British Prime Minister David Cameron, as he shares his stories about the British Government's adventures in crowdsourcing - and the UK's radical agenda to harness the best ideas and innovations to build a better government. Silva will also be talking about the future of open data, open government and technology policy in the UK - and the entrepreneurial opportunities being opened up in the UK and beyond.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon C, AT&T Conference Center

    Coverage audio clip

  • eBay to VC: Lessons from the Trenches

    by Jeff Jordan and Jenna Wortham

    He’s done it all—and with class. Jeff Jordan redefined online commerce as the head of eBay Marketplaces, popularized digital payments by scaling PayPal and brought the restaurant industry into the Internet Age as the CEO of OpenTable. As a general partner at Andreessen Horowitz, he’s now funding the next wave of online innovation. In this one-on-one conversation with the New York Times' Jenna Wortham, Jeff will share his insights into the digital consumer and what’s next for all of us on the information superhighway (we’re rooting for the ability to make reservations for dinner on the moon or bid on someone to do our daily—erm—okay, weekly gym workouts). Hailed as the ultimate team player, Jeff will also delve into what it takes to lead a company that has to scale exponentially. Join Jeff as he takes us into the future.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Encouraging Innovation and Empowering Entrepreneurs

    by The Honorable Jerry Moran

    Startups are an important part of the American economy. Over the past three decades, companies less than five years old have accounted for nearly all net job creation in the United States. Yet, recent data on startups indicate that the startup engine is slowing down, as new businesses hire fewer employees than in the past. Led by U.S. Senators Jerry Moran (R-Ks.) and Mark Warner (D-Va.), policymakers in Washington are realizing the importance of entrepreneurs to job creation, innovation, and economic growth. To revive the startup engine and jump-start the economy, Senators Moran and Warner introduced legislation called The Startup Act.

    The Startup Act is based on a simple premise: the easier it is for creative individuals to take risks and start a business, more jobs will be created. The Startup Act addresses the need to reduce regulatory burdens, rewards patient capital invested in startups, provides tax relief to help startups grow, supports research conducted at American universities that spurs innovation, and creates new opportunities for American-educated foreign students and entrepreneurs to stay in the United States where their high-tech skills and new ideas will fuel growth.

    The Startup Act incorporates key recommendations made by President Obama’s Council on Jobs and Competitiveness, the Kauffman Foundation, and entrepreneurs across the country. Senator Moran will speak about his bipartisan legislation and the urgency of capitalizing on the unique attention policymakers are currently giving to startups.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, AT&T Conference Center

    Coverage audio clip

  • Digital Health: Borrow from Developing Countries?

    by Andre Blackman and Jaspal Sandhu

    Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

  • Innovation Case Studies: Austin and Beyond

    by Adriana Cruz, Pike Powers and Tony Schum

    “Keep Austin Weird” is more than just a bumper sticker. It’s a philosophy that has become a part of the Austin technology industry mindset and has helped make Austin a center of innovation. Learn about the city policies and the regional economic development initiative developed by local leaders have helped to create an environment where companies thrive and where companies want to relocate and expand. Can similar policies be implemented in other cities (in the US and around the world) -- or is the Austin experience unique? To this end, what kind of strategies are other municipalities embracing to encourage tech innovation and entrepreneurship?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon C, AT&T Conference Center

  • Open Innovation Mixer

    Join TopCoder as we toast Open Innovation, global communities, and productivity in the 21st century. Plus a competition and prizes!

    At 9:00pm to 11:00pm, Sunday 11th March

    In Lanai

Monday 12th March 2012

  • Creativity and Innovation in the UK's Tech City

    by Julian Ehrhardt, Pru Ashby, Tony Hughes, Johan Brand and Marie-Alicia Chang

    If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.

    At 9:30am to 10:30am, Monday 12th March

    In Salon K, Hilton Austin Downtown

  • Scott Jenson Book Signing

    Scott Jenson signs his book ‘The Simplicity Shift: Innovative Design Tactics in a Corporate World’ at the SXSW bookstore.

    At 11:00am to 11:15am, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • The Future of Innovation and Young Entrepreneurs

    by Shahed Khan

    Entrepreneurship has been growing exponentially, Teen Entrepreneurship has been rising alongside. What motivates teens to start their companies at such a young age? I would like to share the statistics of successful teen entrepreneurs who started at an early age, and encourage younger entrepreneurs to start pursuing their dreams at an early age.

    At 11:15am to 11:30am, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Sunni Brown Book Signing

    Sunni Brown signs her book ‘Gamestorming: A Playbook for Innovators, Rulebreakers and Changemakers’ at the SXSW bookstore.

    At 12:15pm to 12:30pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Building the Next Generation of Innovators

    by Jon Dudas, Kumar Garg, Tessie Topol, Lori Donaldson and Allison Rich

    Do you believe the geek shall inherit the earth? Technology is changing our world and geeks are reaping the benefits. This innovation is built on a foundation of science, technology, engineering and math (STEM). President Obama issued a rally cry about the importance of supporting STEM in his January 2011 State of the Union to “out-innovate, out-educate, and out-build the rest of the world, [because] innovation doesn’t just change our lives, it is how we make our living.” Yet the U.S. is still lagging behind.

    How can we get kids excited about math, make science cool and inspire kids to pursue careers in STEM?

    Discover strategies for engaging kids in compelling STEM programming and examine successful STEM case studies, like Connect a Million Minds (CAMM), Time Warner Cable’s (TWC) philanthropic initiative. TWC is working with FIRST to cultivate innovation among youth to inspire them to develop STEM skills to be the problem solvers of the future.

    Attendees will learn unique ways to connect kids to STEM and explore how to cultivate innovative thinking from youth. The panel will exhibit a FIRST robot, built by FIRST kids and a TWC mentor, demonstrating that innovation and teamwork go hand-in-hand.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 6AB, Austin Convention Center

  • Co-Opting Black Market Innovation

    by Alexa Clay

    What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation.

    In this talk, you’ll be exposed to emerging forms of underground innovation happening in the informal and black market economies. The “deviant entrepreneurs” that make up the black market are not mere threats to our social and economic stability, but also present us with real best practices that can be applied to business thinking.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • Work When Startup Culture Hits Mainstream

    by Mark Gilbreath

    We’re all seeing this happen – friends in healthcare, film and finance to name few catching what can only be dubbed “the startup bug”. John Battelle even said it himself back in July 2011, “the whole world is an Internet startup now”.
    And it’s true, but startup culture is just not our norm when it comes to work/life balance. Startups work never ends and by nature, they’re always innovating just for a small chance that they’ll break through. To them, the model of commuting to a 9-to-5 job just doesn’t compute.
    So, what happens when suddenly a whole nation’s work life turns upside down? And what changes must be made to acclimate the majority of the U.S. workforce to a wholly different work style?
    In this panel, we’ll dissect the growing trend of “startup-ness” that is building outside the technology industry and discuss what changes are needed, what innovations this may bring about, and whether or not entrepreneurialism and startup culture is made for the masses.

    At 12:30pm to 1:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Thiel Fellowship: Challenging Current Paradigms

    by Jonathan Cain

    Why are some of the brightest, most passionate and innovative young people in America dropping out of college? 20u.org, a web-based film series, follows the personal journeys of four brilliant young entrepreneurs through the course of the inaugural Thiel Fellowship.

    Through a visually stunning mosaic of over a dozen short films shot over the course of two years, we meet the young and awe-inspiring Laura Deming, Alex Kiselev, Sujay Tyle and Chris Rueth as they leave their universities and homes to embark on unique and ambitious entrepreneurial ventures, with guidance and mentorship from Silicon Valley’s brightest and most successful entrepreneurs.

    20u.org – an interactive documentary with episodic updates — showcases the experiences of each of these young innovators in three parts: entering the Thiel Fellowship; the Fellowship in full swing; and at the Fellowship’s completion, as they carry their incredibly valuable new knowledge and experience into the future.

    At 1:00pm to 1:30pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Michael Margolis Book Signing

    Michael Margolis, founder of Get Storied signs his book ‘Believe Me: a Storytelling Manifesto for Change-makers and Innovators’ at the SXSW bookstore.

    At 2:30pm to 2:45pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Gary Shapiro Book Signing

    Gary Shapiro signs his book ‘The Comeback: How Innovation Will Restore the American Dream’ at the SXSW bookstore.

    At 3:00pm to 3:15pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Dwayne Spradlin Book Signing

    Dwayne Spradlin signs his book ‘The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise’ at the SXSW bookstore.

    At 3:30pm to 3:45pm, Monday 12th March

    In Ballroom G Foyer, Austin Convention Center

  • Open Innovation: Millions of Us Solving Problems

    by Dwayne Spradlin, Jacob Ward and Jack Hughes

    Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip