Sessions at SXSW Interactive 2012 about Interaction Design

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Friday 9th March 2012

  • Software Alchemy and the Arc of Technology

    by Robert Scoble, Alan Cooper and Christie Dames

    An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas”, Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era.

    In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.

    At 5:00pm to 6:00pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

  • Fit Together: How Fitness Goes High-Tech + Social

    by Kevin McCoy, Maria Ly, Kevin McCoy, Jason Jacobs and Bob Goodman

    Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Physical Architecture Meets Interaction Design

    by Leonard Souza and Sean Coulter

    Physical architecture is about how environments interact with people. Interaction design is about the mind moving through abstract spaces. Somehow the two must intersect.

    This session is aimed at taking two design disciplines (physical architecture and interaction design) and finding where they relate, and how they can learn from one another. Interaction design has taken a lot from the field of architecture's creative and scientific process. For example, wireframes are very similar to blueprints (construction documents). These similarities are ever present between the two. Truly, both fields blend art and science, as well as both sides of the mind. Expect to come away with a high-level understanding of how phenomenology influences our interactions, tangible and intangible, and how cognitive science can be used to manipulate perception. This talk will be a lot of fun, so come down with an open mind and a lot of questions!

    At 5:00pm to 6:00pm, Saturday 10th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • Excessive Enhancement: JavaScript's Dark Side

    by Phil Hawksworth

    Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?

    The Web has entered a new phase in its evolution: The proliferation of a JavaScript enabled audience with increased processing grunt in their devices, better and more ambitious JavaScript developers, and users with an appetite for sophisticated experiences, all seem to be helping to move the web in a rich and exciting direction. Good developers understand about graceful degradation, progressive enhancement, unobtrusive JavaScript and the like, so why are we seeing big companies building web offerings with little apparent thought for their impact on the Web?

    We'll explore this by looking at what the Web was, is now, and might become. We'll look at examples of exciting user interfaces and sophisticated interactions. We'll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.

    At 9:30am to 10:30am, Sunday 11th March

    In Ballroom A, Austin Convention Center

  • The Potion for Motion: Interactive Interfaces/Apps

    by Dan Simpkins

    Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

    At 9:30am to 10:30am, Sunday 11th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • Rise of the Interactive Director As Creative Lead

    by Dustin Callif and Grant Skinner

    Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share his perspective on his approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.

    At 11:00am to 12:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Liberating Data with Interactive Charts

    by Ross Perez

    Data has been freely available on the web since its inception, but it has always been difficult to access and even harder to digest. Recently, a small but growing group of intrepid data geeks have been scrounging the web for data and turning it into something useful and comprehensible: an interactive visualization! This presentation will show you some of the most intriguing visualizations that have been published in the past year and even how to create your own. Perhaps most importantly, you will leave understanding why these visualizations and their creators are so important to the future of the web.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

  • How Great Design Can Ruin Experience

    by Jon Bell

    Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

    Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, fancy furniture to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.

    At 4:30pm to 4:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

Monday 12th March 2012

  • The Psychology and Interfaces of Social Design

    by Eric Fisher

    "Social" isn't something new on the web, but its design and implementation are. Great products and services depend on their users having great experiences. As the Internet continues to mimic the interactions we have in the real world, so too must the social interfaces and product design. This session will take a look at the social interfaces of the past and present and help you to understand how the simple psychological principles of social design can lead to great products.

    At 12:30pm to 1:30pm, Monday 12th March

    In Longhorn, Omni Downtown

    Coverage audio clip

Tuesday 13th March 2012

  • Taking Your Brand Back from Your Customers

    by Virginia Alber-Glanstaetten and Peter Wolfgang

    Consumers today expect more and more from your brand. While some would argue, consumer's now "own" your brand, we counter with the notion that companies who’ve lost their brands to their consumers did so because they failed to remain relevant.

    Traditionally, brand communications focused on "how" companies were going to tell the story of their brand. In today's market, the "how" is being replace by "what". The focus is on what is being said and through what medium. For brands to deliver on their unique value, and their promise, they need to create experiences, build programs, and offer entire solutions that demonstrate "what" brands are doing, rather than "how" they are saying it.

    Digital media allows for new ways not only for brands to connect with consumers, but also to learn from them, innovate, and strengthen their promise. Digital media and interactive products offer brands a new set of tools, and experiences to compel and engage audiences. As brand and product experience collapse into one another, branding in the interactive space calls for new approaches to both. This panel discusses how best practices from advertising, user experience and interaction design can be applied meaningfully to branding in the interactive space.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Assembly Room, InterContinental Stephen F. Austin