Sessions at SXSW Interactive 2012 about Investment

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Friday 9th March 2012

  • Keeping Loyal Consumers Engaged by Shaking Sh*t Up

    by Ben Lerer

    So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.

    Thrillist co-founder and CEO Ben Lerer will help you to see the bigger picture, illustrating the breadth of possibilities for evolving your online business. Lerer will draw on his experiences with Thrillist and the multitude of companies he has invested in through Lerer Ventures to give an extensive look at the development of online businesses, and what works and what doesn’t.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

Saturday 10th March 2012

  • TechStars Live!

    TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon H, Hilton Austin Downtown

Sunday 11th March 2012

  • Social Media Is a Bubble and SXSW Is a Fad

    by Alyson Shontell, Robert Chafitz, Lauren Bruksch, Curtis Hougland and Josh Levine

    As the entrepreneur Prince sang, “So, tonite I’m gonna party like its nineteen ninety-nine.”
    Social media is a means to end.
    Social media is also increasingly horizontal in its application across the marketing funnel.
    And it is a bubble.
    As in 1999, this bubble is marked by four attributes:
    Escalating valuations: Our panel will prove how Groupon cannot sustain growth, and the valuations of current social marketing stocks are not sustainable

    Inflated salaries: How the scarcity of social marketing experts overinflated the salaries of the very people attending SXSW. This escalation came in part of a misguided panic in not understanding how to channel consumer behavior. This is why so many people are at SXSW with expense reports.
    Dizzying competition: The world does not need more than 40 photo sharing services. We are at the end of the beginning, which will include a winnowing of services and consultants.
    Tremendous hype: The number of publishers versus voyeurs is actually shrinking. This inversion of word-of-mouth to buzz is what bit Snakes on a Plane in 2006. Whenever there is a sustained inversion of buzz and word-of-mouth, the situation conflates.
    SXSW is ground zero of this hype. The event elevates the channel over the objective, and the buzz over the results. It is a cultural event, but does not focus on analytics, results, and research, the cornerstones of social media. What happens at SXSW has little affect on the consumer unlike CES or E3.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Longhorn, Omni Downtown

  • Startup Genomics: Maximize Success and Avoid Death

    by Shervin Pishevar, Bjoern Lasse Herrmann, Ashley Brown, Max Marmer and Jacob Mullins

    Ivy League degree? 401K? VP of what? Screw that. Entrepreneurship on a global scale is exploding, facilitated by a growing ecosystem of resources and supporting institutions to help startups succeed. However, there is a significant difference in quality amongst these varying institutions, people and content. In this panel we will help the audience discover and navigate the emerging startup support ecosystem. Whether you're currently fielding inquiries from Pepsi, applying to TechStars, or negotiating an angel investment for your third startup, the members of this panel will lend expertise within the following four core areas:

    1. Tools: Startup Genome, Mixpanel and Kissmetrics which help you to track your progress and make better decisions
    2. Supporting institutions: Accelerators, Service Providers, VCs, Market Entrance Partners
    3. Science and Education of Entrepreneurship: Eric Ries, Steve Blank and other thought leaders release content that is transforming the way entrepreneurship is done.
    4. Corporate Partnerships: working with companies like Facebook, Google, Microsoft and Twitter, for better distribution, valuation and M&A.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

Monday 12th March 2012

  • SXSW Interactive Accelerator

    Innovative Web Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Christine Herron (Intel Capital)
    Judges: Mark Hindsbo (Microsoft), Arun Rajan, Wesley Chan (Google Ventures)
    Finalist: ZeroDesktop, AgLocal, BrandYourself.com, Viztu Technologies

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon B, Hilton Austin Downtown

  • Startup Village at the Meet Up Pavilion

    Startup Village brings together the startups, entrepreneurs, investors, and cutting-edge digital tastemakers within the 2012 SXSW Festival. You are invited to come network with others interested in startups Monday, March 12 from 4:30pm-5:30pm. The Meet Up Pavilion provides a space for representatives in media, technology, and capital to interact within the greater Trade Show floor. Startup Village at the Meetup Pavilion cuts across all of the industries present in Austin for SXSW (Music, Interactive and Film).

    At 4:30pm to 5:30pm, Monday 12th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Silicon Alley: Startup Ecosystem That Never Sleeps

    by Kristy Sundjaja, Liz Crawford, David S Kidder, Barry Silbert and Divya Gugnani

    Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

Tuesday 13th March 2012