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You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.
See what PearHaven is all about with FREE drinks, music and giveaways.
Celebrate the SoJoLife launch with fish, chips and music from The Beatles. SoJoLife, so simple, so now, so join us!
by Michael LoJudice
Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.
Kevin Ready signs his book ‘Startup: An Insider's Guide to Launching and Running a Business’ at the SXSW bookstore.
9th–13th March 2012