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Sessions at SXSW Interactive 2012 about Legal

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Saturday 10th March 2012

  • Rhapsody to Year 0: Music & Publishing Go Digital

    by Rob Reid

    With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start developing audiences directly through iTunes and Kindles? What does this mean for independent writers & musicians? And do our deranged copyright laws benefit anyone but profiteering lawyers? Rob Reid’s talk will compare the online challenges faced by publishing vs. music. Rob founded Listen.com, which created Rhapsody – the first digital music service fully licensed by every major label. Rhapsody remains one of the largest online music services, and is owned by MTV and RealNetworks. Now an author, Rob’s in the thick of another industry’s digital transformation. Rob’s book Year Zero (published by Random House this July) addresses some of these issues. In it, aliens seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. Parts of it are made up.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • When Copyright Trolls Attack

    by Charles Mudd, Parker Higgins and Mitch Stoltz

    On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John Does", were accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. The organization went on to sue thousands of defendants at a time, hoping to extract quick and easy settlements. By the end of the year, U.S. Copyright Group had been joined by similar companies that sued people all over the United States for allegedly downloading porn and for reproducing newspaper articles in blogs. In less than two years, copyright trolls have sued almost 200,000 people.

    Who are the copyright trolls? What should you do if you are a content owner approached by copyright trolls? What should you do if you are one of the 200,000 people being sued? And what is being done about this new and disturbing business model?

    At 9:30am to 10:30am, Saturday 10th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Debate: Should Social Sites Allow Anonymous Users?

    by Cindy Cohn and Colette Vogele

    Every new website that allows users to participate faces the same question: do you require users to use their real names? Facebook has taken a firm position that it will require real names, even at the cost of disappearances of human rights activists around the world. Other sites have suffered as anonymous speakers poison the conversation and use the shield of anonymity to harass women. What's a social site to do? Join two of the Internet's top lawyers, EFF's Legal Director Cindy Cohn and Colette Vogele, as they debate the question.

    At 11:00am to 12:00pm, Saturday 10th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Bridging the Lawyer-Social Media Manager Divide

    by Richard Pesce and June Casalmir

    From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Fighting for Your Users Without Becoming a Target

    by Corynne McSherry, Randy Cadenhead, Christopher Mooney and Ethan Oberman

    The Internet is a fantastic resource for sharing and storing ideas, information, and creative works. But users -- individuals and companies -- can't take advantage of that bounty without help from a network of large and small service providers, from social media services like Facebook to storage services such as DropBox and SpiderOak. Too often, these providers are cowed by legal threats into taking down perfectly legal material (like the Facebook page you use to network for your business) or revealing private information about their users. How can you earn your users' loyalty by doing better, and how can you help ensure that the services on which you rely do right by you and your customers? What legal risks do you need to watch out for, and how can you make them go away? A group of experienced lawyers and business owners will help you answer these questions from a legal and practical perspective.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

Monday 12th March 2012

  • Building Digital Products with Passionate Users

    by Dave Haynes, Farai Chideya and Suzanne Stefanac

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

    Other than your mom, you don’t have any one using it.

    You probably forgot the most important ingredient: passionate users

    This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • Hacking Cybersecurity: A New Approach

    by Sarah Granger, Lovisa Williams, Christina Gagnier and Stephanie Margossian

    The future of cybersecurity is indeterminable. While the threat at times remains ambiguous, its effects are real, affecting government agencies around the globe. At a time when we are met with seemingly innocuous hacking efforts, such as a text change to the CIA website, as well as data breaches that compromise whole companies, such as the Epsilon and Sony data breaches of early 2011, qualifying, managing and developing appropriate responses to these threats will be imperative.

    This panel will bring together the technical, legal and content management perspectives critical to creating national, and international cybersecurity policy. An issue intimate to the attendees of SXSW, the very real issue of hacker culture meets high security threat will be explored. The chasm between these worlds has had obvious consequences, and the goal of this panel is to facilitate a conversation that asks important questions and stimulates discussion around possible solutions.

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • Can Washington Make Your App Illegal?

    by Ahmed Siddiqui, Mike Sax and Jonathan Godfrey

    So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

Tuesday 13th March 2012

  • The Automobile As Network Node

    by Beth Hill, Gerard M Stegmaier, Michelle Avary and Nick Pudar

    This is a Continuing Legal Education panel: Automobiles are increasingly connected to computer networks and are used to collect, use and share vehicle-related information. They also provide a delivery mechanism for driving, entertainment and other content and information. This panel will discuss legal issues arising out of and related to the collection, use and disclosure of vehicle-related information and related emerging legal issues of data use in or related to vehicles.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 9ABC, Austin Convention Center

Wednesday 14th March 2012

  • Meet the Entertainment Lawyers

    Lawyers are not your enemy. They can protect your art through intellectual property law, ensure your future through contract law, and help you navigate immigration and customs laws. Come meet the entertainment attorneys who can help you navigate the legal environment you encounter as an artist. Lawyers are welcome to develop relationships and network with other legal professionals in attendance.

    At 1:30pm to 2:30pm, Wednesday 14th March

    In Exhibit Hall 3/4, Austin Convention Center