Sessions at SXSW Interactive 2012 about Media

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Friday 9th March 2012

  • Keeping Loyal Consumers Engaged by Shaking Sh*t Up

    by Ben Lerer

    So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.

    Thrillist co-founder and CEO Ben Lerer will help you to see the bigger picture, illustrating the breadth of possibilities for evolving your online business. Lerer will draw on his experiences with Thrillist and the multitude of companies he has invested in through Lerer Ventures to give an extensive look at the development of online businesses, and what works and what doesn’t.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

  • The Future of Lifestyle Media

    by Grace Bonney, Camille Styles, Tolly Moseley and Andrew Wagner

    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage note

  • Krista Neher Book Signing

    Krista Neher signs her ‘Social Media Field Guide’ at the SXSW book store.

    At 3:45pm to 4:00pm, Friday 9th March

    In Austin Convention Center

Saturday 10th March 2012

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Saturday 10th March

    In Austin Convention Center

  • Big Ol' Babies: Why Baby Boomers=Public Media FAIL

    by Adam Schweigert, Dee Kapila, Jonathan Coffman and Vivian Schiller

    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.

    At 9:30am to 10:30am, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Inspired Games - Games to Enrich: “Turning Swords into Plowshares”

    by Matt Toner, Khal Shariff and Zeros 2 Heroes

    A meetup on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard, Inc. and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • SOPA Media Coverage Dissected

    by Stacey Higginbotham, Brian Stelter, Jake Bialer and Kim Hart

    How did print and online coverage of SOPA impact the public's understanding of this proposed legislation? What outlets were most aggressive in tacking this story? If the blackout had not occurred, would this story have gained the attention it eventually did? Also, how will proposed legislation such as SOPA impact the media -- and how does this potential impact color various media outlet's coverage?

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon C, AT&T Conference Center

    Coverage audio clip

  • How to Become a Next-Generation Media Company

    by Ben Elowitz

    The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

    At 3:30pm to 3:45pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • The Hottest in Southeast Asia and Singapore's Digital Media Landscape

    by Kelly Choo, Robert Kim, Steven Tong, Keith Ng and Joachim Ng

    The panel will discuss latest trends and developments on the digital media landscape in Southeast Asia and Singapore, with a focus on social media.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Iron Sky: Forging the Future of Film

    by Tero Kaukomaa, Jonathan Gardner, Timo Vuorensola and Brian Chirls

    Join Director Timo Vuorensola and Producer Tero Kaukomaa as they discuss their film IRON SKY (SXSW 2012) and how they worked to bridge the gap between the film industry and new forms of media. This trend is gaining traction and is becoming one many filmmakers can creatively take part in to create a deeper experience for their projects. Learn how the team behind IRON SKY harnessed the film community to the best ends and on multiple levels, putting themselves in direct contact with their audience from the beginning to not only help fund the film, but interact and cultivate a creative flow between filmmaker and audience.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

  • Knight Foundation Media Innovation Fair

    Knight Foundation is having a Media Innovation Fair, followed by music courtesy of WFMU.

    At 6:00pm to 9:00pm, Saturday 10th March

    In East Tent, Brush Square Park

Sunday 11th March 2012

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • It’s Funny ‘Cause It’s True: Battling Bad Media

    by Candace Clement, Erin Gibson and Eddie Geller

    Are programs like the Daily Show with Jon Stewart providing better access to news and current events than traditional news outlets? Why are we subjected to hours of reality TV that portray women as appearance-obsessed maniacs? And people of color are just in the media to fulfill stereotypes, right? Something is very wrong with this picture. But it does put a lot of fuel on the comedic fire…

    Arm yourself with all the facts and figures you want, but sometimes the best way to tell a story or reveal the true nature of a situation is comedy. If done well, satirical takes on everything from politics to reality television are actually tools for change.

    This panel is about having a few laughs, discussing comedy's role in social change, and talking about how humor can help us create policies that will lead to better media.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Women in Tech Meet Up

    by Sepideh Nasiri

    The mission of Women 2.0 is to increase the number of female founders of technology startups. Women 2.0 is a emerging global media company for aspiring and current female entrepreneurs to launch successful scalable, innovative ventures.Women 2.0 distributes its intellectual capital across multi-platforms online (mobile, social, web) and offline (events, workshops, conferences). Women 2.0 is a global network and social platform for influencers that drive trends and decisions — as startup founders and as consumers.This meet up is to promote the creation of new networks among aspiring entrepreneurs, current entrepreneurs and investors. For example, Women 2.0 hosts Founder Fridays in San Francisco, Palo Alto, Los Angeles, New York, Madrid and Barcelona and more cities each month. Stay updated on upcoming Founder Fridays on Twitter at @FounderFriday

    At 11:00am to 12:00pm, Sunday 11th March

    In Big Bend, Hyatt Regency Austin

  • Occupying Media: 24 Hour Protest People

    by Charles Wyble, Colin Delany, Boyd Carter, Kira Annika and Priscilla Grim

    The Occupy Wall Street Movement began in September, 2011 with the goal of holding a 24/7 public protest at the nerve center of American finance. Uniquely among American mass protest movements, the "occupation" used a variety of specially configured audio, video and social media resources to built an independent media capacity to extend the reach of its message and bypass mainstream media filters. These systems emphasized the role of the citizen observer over traditional media engagement strategies, and by creating "news" and validating events through shared experience, they helped the occupation movement achieve and sustain critical mass. This panel features members from various occupation sites who have worked on national media efforts.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

Monday 12th March 2012

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Monday 12th March

    In Austin Convention Center

  • Student Startup Madness

    A collegiate digital media startup tournament, beginning with a kickoff pitchfest and announcement of the 2012-13 Student Startup Madness national event.

    At 9:00am to 12:00pm, Monday 12th March

    In Maria Maria La Cantina Patio

  • State of the Media Democracy

    by Phil Asmundson and Robert Underwood

    Digitization is transforming the media and entertainment industry full stop. But is the industry evolving quickly enough to meet consumer demands—demands that differ greatly from one generation to the next? In this discussion, industry executives will react to data from Deloitte’s sixth edition of the State of the Media Democracy Survey which provides insight into the media consumption behaviors and preferences of generations around the world.

    For more information on the State of the Media Democracy survey visit: www.deloitte.com/us/mediademocracy

    At 9:30am to 10:30am, Monday 12th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Own the Media. Or the Media Will Own You

    by Lucas Mello, Mauro Silva, Cristina Monteiro and Ricardo Guerra

    For a long time the business of media was all about buying people’s attention. Not so long ago, “spontaneous media” (whatever it really means) stepped in. But the growing fragmentation of media landscape and more social driven media experiences are making people’s attention harder to get.

    Don’t panic. It’s time to add owned media to the equation. Audience is value, and if your can build one or use better one that you already have you will own the greatest asset of all. And, at some point, a consequence of this might be to stop buying media and start selling it. Is your marketing department is ready to start making money instead of spending it?

    LiveAD, brazilian award winning creative hotshop (and 2011 SXSW interactive activism finalist!), talks about the importance of owned media along side paid and earned media. And shows some advantages of platform building and some nice results achieved for clients such as Nike, C&A, Lacoste and Oi (one of the biggest mobile carriers in Brazil).

    At 11:00am to 12:00pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

    Coverage slide deck

  • Detached Messages: Immersive and Spatial Systems

    by Adam Pruden and Albert Hwang

    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Have Latin American Media Become Social?

    by Valdir Ugalde

    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Civic Media Projects in Latin America

    by Miguel Paz, Lu Ortiz, Jorge Luis Sierra and Yesica Guerra

    In this panel we will hear from the actors who developed, designed, implemented or applied projects that use social media and digital technologies to attempt social change. It is fundamental to evaluate the projects from the point of view of the strategic choices their creators made in order to generate analytic common basis and accumulate knowledge. It is also important to hear from the actors themselves on what has worked in their particular contexts and what has not. Latin America is still a space where technological innovation is put to the test by implementation, budget restraints, and connectivity limitations. The adaptation of technologies, the language constraints and the cultural challenges will be discussed in respect to the ways in which social change is motivated by technology. This panel will amass experience from Mexico, Panamá, and Chile.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Social Discovery: Implicit and Explicit Graphs

    by Ro Gupta, Eric Friedman and Mark Coatney

    The term “social graph” was coined originally to describe the network of connections we already knew we had such as friends on Facebook or professional contacts on LinkedIn.More recently, graphs that are inferred as a result of other primary activities – e.g. - commenting on a website (Disqus), expressing a taste preference (Foursquare), sharing a new website (Tumblr), etc. – have emerged in a big way, particularly in advancing discovery and recommendations. Even platforms for which explicit connections are core – e.g. Twitter, Tumblr, Foursquare and others – are realizing the value in the implicit relationships that form over time.Some of these actions are explicit, such as checking in, buying a product from amazon - both which influence the future experience on both services.We plan to delve into examples within Foursquare, Disqus, Tumblr, and others to provide an understanding of both implicit and explicit social graphs and actions.

    At 3:30pm to 4:30pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • Media Measurement: Science, Art or a Load of Crap

    by Ken Shuman, Kelly Mills, David Armano and Brendan Lewis

    We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in all campaigns from product launches to company profiles and beyond. Whether you are on the agency side or lead an internal pr department, measuring pr success has never been easier.

    PR used to be described as an art but now it is a science. In the past, you would look at the number of eyeballs that “should” have seen an article or the total number of articles an announcement received. Both of these are pointless measurements especially in this day and age where you can precisely measure the impact of a companies news and social campaigns.
    In our day-to-day lives, we use Omniture to determine which articles lead to the most clicks to your website. We use Radian 6 to determine the influence your announcement had throughout social platforms. We leverage Wildfire Interactive to compare the growth of fans and followers against the competition. We use Facebook Insights and url shorteners to see how company and product announcements have directly increased fans.

    Measuring success and sharing these insights with clients or your CEO/CMO can lead to bigger budgets, more effective campaigns and help raise awareness across organizations about the impact communications are having on the company’s success.

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • SAY Media SXSWi Party

    Featuring Cults, Wallpaper, Quiet Life, Bear in Heaven, Quiet Company and Mister Loveless. Curated by SAY and TastemakerX.

    At 8:30pm to 2:00am, Monday 12th March

    In Speakeasy

Tuesday 13th March 2012

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • The iPad Theater: The Convergence of Film and Interactive Media

    by Matthew Cohen, Jeff Blagg, Rafael Ruiz and Lowell Bartholomee

    With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Birth of Interactive Entertainment: Avatar to Björk

    by Scott Snibbe

    For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.

    Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage audio clip

  • Policy Effects of Media Portrayals of Hacktivists

    by Molly Sauter

    Hollywood and the international news media delight in presenting us with depictions of hackers and hacktivists as subterranean Ohmian "Super Users," capable of hacking *all* the ISPs with a few keystrokes in between shots of Red Bull. How do these depictions, both in fiction and news coverage of hacktivist actions, affect the development and implementation of Internet policy and regulations? In this talk, I'll be examining how media coverage and depictions of hackers and hacktivists has changed as the hacktivist movement has developed since the 1980s. I'll be describing how such coverage, from "Sneakers" to photo galleries of Fawkes-masked Anonymous protests, influences policy on subjects from intellectual property and communications regulations to information security and cyberwar. I'll be questioning what these trends of laws, regulations, and apparent media biases mean for the future of hacktivism and digital activism.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Salon A, AT&T Conference Center

  • The Global South Drives the Future of Media

    by Fernando Madeira

    Terra Networks CEO and co-founder Fernando Madeira will discuss behavior and trends of consumption of news and entertainment, particularly music and video, in Latin America. Just as sports has become entertainment, entertainment has become news. What do people really expect of the media? Madeira believes that only digital delivery can meet their expectations. After all, 100 million Latin Americans can’t be wrong.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Salon E, AT&T Conference Center

    Coverage audio clip