Sessions at SXSW Interactive 2012 about Metrics

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Friday 9th March 2012

  • Design from the Gut: Dangerous or Differentiator?

    by Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch and Jane Leibrock

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.

    At 3:30pm to 4:30pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

Monday 12th March 2012

  • Startup Finances For Dummies

    by Jessica Mah

    Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.

    At 11:45am to 12:00pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Community & Influence: How Not to Piss People Off

    by Evan Hamilton, Maria Ogneva, Frank Eliason and Megan Berry

    Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom B, St David's Bethell Hall