Sessions at SXSW Interactive 2012 about Metrics
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- Topic: Metrics
Friday 9th March 2012
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Design from the Gut: Dangerous or Differentiator?
by Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch and Jane Leibrock
The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.
Saturday 10th March 2012
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(Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle
by Tom Poppendieck, Mary Poppendieck, Chad Dickerson and Ash Maurya
Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.
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LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants
by Macon Phillips, Scott Cook and Todd Park
Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.
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LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn
by Janice Fraser, Ian McFarland, Andy Rachleff, Adam Goldstein and Victor Echevarria
Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.
Monday 12th March 2012
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Startup Finances For Dummies
by Jessica Mah
Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.
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Community & Influence: How Not to Piss People Off
by Evan Hamilton, Maria Ogneva, Frank Eliason and Megan Berry
Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?