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by Gordon Beatty, Ryan Hughes, Jack Jania and Toni Merschen
The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.
When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.
What would happen if the entire world could share a single Starbucks card? For a week in the summer of 2011, Jonathan's Card attracted international attention attempting to find out. Join Jonathan for a behind the scenes look at how it worked, what actually happened, and the long term implications of an experiment in radical sharing of physical goods using digital currency on mobile phones.
by Rick Orr
Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.
9th–13th March 2012