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Sessions at SXSW Interactive 2012 about Mobile

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Friday 9th March 2012

  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • Half Day Event-Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 602, Hilton Austin Downtown

  • SoLoMo Redefined: Next Gen Social Local Mobile

    by Matt Galligan, Jeff Rohrs, Chris Messina and Scott Kveton

    The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • Future of Entertainment: Viewer Becomes User

    by Mike Scogin, Tom Thai, Kimber Myers, Jared Hecht and Paul Chang

    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Pocket Intelligence

    by Fritz Desir, Myriam Joire, Nick Holroyd and Reno Marioni

    The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.

    We’ll talk about:
    •Contextual feedback (imagine your phone buzzing three times when you walk up to the bus stop-indicating that a bus is three minutes away)
    •Context prompted information aggregation, (imagine your phone automatically collecting the “business cards” of all the people you meet today- whatever information they made public through their OWN network)
    •Networked complimentary functionality (imagine your mobile device automatically syncing with the ATM as an entry device, with that television in the window as a remote control, with that lock as a keypad, etc.)

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 6:00pm to 9:00pm, Friday 9th March

    In Room 2, Austin Convention Center

  • App Hackathon Presented by Zypr

    The official SXSW overnight hackathon for mobile and HTML5 developers to compete for great prizes. Food provided. RSVP at http://AppHackathon.com .

    At 7:00pm to 9:00am, Friday 9th March

    In Austin Music Hall

Saturday 10th March 2012

  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 6:00pm, Saturday 10th March

    In Room 602, Hilton Austin Downtown

  • AT&T Mobile App Hackathon

    Come join us at a special AT&T Mobile App Hackathon that will be focused on UI/UX designers and the like. We’ve lined up a special celebrity guest, Chicago Bears 7-time Pro-Bowl LB Lance Briggs, a self-admitted comic book fanatic. He’s looking for the best designers and devs to build him a mobile app. And where better to find the best than SXSW? Especially when the Official SXSW Hackathon is located smack in the center of the action at the Austin Convention Center for your convenience.

    Competitors will be given 24 short hours to blow Lance’s mind by taking the concept and transforming it into an awe inspiring design, which will be reviewed by Lance himself. Finally, to really make this crazy, we’ve got over $46k in cash and prizes.
    In short, this highly intense event will celebrate the unique contribution of designers and provide you with the opportunity to not only showcase your skills, but design an app for an NFL great with millions of fans and millions of potential users.

    Registration: http://mobileappsxsw.eventbrite....

    Event Schedule:

    6PM - Friday Evening - Kick off event with Happy Hour where our special guest partners will pitch the app concept you will be designing.

    10AM - Saturday Morning - AT&T Mobile App Hackathon. The fun continues with an all day hackathon. Work with the teams that you formed on Friday night to produce the app spec’d out the night before. Senseis will be available throughout the entire event to help you code up your solution. App submissions will be accepted throughout the day with a deadline of 7:30PM.

    7:30PM - Saturday Evening. Promptly at 7:30PM, teams will begin pitching their ventures. Pitches are limited to three (3) minutes per team.

    At 10:00am to 10:00pm, Saturday 10th March

    In Room 2, Austin Convention Center

  • Best Practices: Native + Web Hybrid Mobile Apps

    by Charles Ying

    Learn different ways to integrate HTML5 into native apps, what tools you can use, and when to build your own. We'll cover achieving high graphics frame rates, touch responsiveness while conserving battery life. Learn the benefits and tradeoffs of mobile graphics hardware acceleration in animation and emulating native UI in mobile web browsers. We'll also touch on Flipboard's use of HTML5.We'll cover these specific technology areas: WebKit and JavaScriptCore; native view system architecture, animated scene graphs; and hardware accelerated graphics drawing and compositing.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

  • HTML5 APIs Will Change the Web: And Your Designs

    by Jen Simmons

    HTML5. It's more than paving the cowpaths. It's more than markup. There's a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We've been limited in what's possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That's not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don't just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Ballroom A, Austin Convention Center

  • NFC: No Freakin' Chance?

    by James Davies and Rachel Youens

    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, envisioning a future of smart posters and tap payments, the technology has yet to gain much mainstream interest. The current surveys and projections send us a mixed message that while NFC-enabled phones will dominate by 2014, at present most people just don’t care about mobile payments. NFC could end up a phenomenon or a flop, and it all depends on the moves of a few key players. Is this the next big innovation or just the next Q-Cat or Gizmondo? We’ll look at the Vegas odds for an NFC win in US, the players that could make it happen and the technical and psychological challenges that could keep Americans from ever knowing NFC isn’t something you need cleats and a cup for.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 616AB, Hilton Austin Downtown

  • The VJ in Your Pocket: Mobile YouTube API Apps for Content Creators, Curators and Consumers

    by JJ Aguhob, Jarek Wilkiewicz, Hannah Eaves, Jereme Monteau and Oscar Moreno

    One hour of video is uploaded to YouTube every second and four billion video views happen globally every day. A fast growing portion of YouTube uploads and consumption takes place on mobile devices. The intersection of these trends presents new opportunities for mobile application developers. Come and learn about how YouTube API is used to build engaging mobile apps for content creators, curators (VJs) and consumers. See innovative mobile application examples from early adopters.

    At 12:00pm to 12:25pm, Saturday 10th March

    In Rainey St

  • Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

    by Iein Valdez and Michael Manoochehri

    In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

    At 12:30pm to 12:55pm, Saturday 10th March

    In Rainey St

  • Extracting an Emotional Story from Mobile Datasets

    by Jim Gemmell

    The information contained within our smartphones has the potential to influence human memory trends. Extracting a personal, emotional and accurate story from this vast amount of data can provide us with an invaluable insight into the way we live our lives. Automatic capture, storage and presentation of this data can be used to create a detailed, evocative and multi-perspective representation of our real-life activities.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • Mobile Payment Takes Lesson from Credit Industry

    by Gordon Beatty, Ryan Hughes, Jack Jania and Toni Merschen

    The credit card industry in America has backed itself into a corner - the rest of the world moved to EMV while the U.S. drug its feet. The US is now the only G20 country not utilizing chip and PIN or contactless payment solution. The mobile payments industry is careening down a similar path. Each player in the mobile payment space is vying for control over the consumer and, in the end, profit. It is beneficial to have so many solutions to meet different consumer needs, but they must be backward and forward compatible with the ability to easily integrate into all available MNOs, FIs and other third party outlets. An open system where all of these payment methods can work together is essential to the mass adoption and success of mobile payments. This panel will discuss the history of payment (focusing on credit card use as it applies to mobile payment), security issues, open systems/competing solutions and hurdles facing the industry. This session is part of the Big Data Track sponsored by Gemalto.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • YouTube Mobile/Google TV Code Lab

    by Jarek Wilkiewicz and Les Vogel

    Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

    If you are building Android smartphone, tablet or Google TV applications and want to incorporate high-quality YouTube video playback in your product this codelab is for you. This is a hands-on event and requires Android application programming skills on smartphone, tablet or Google TV platforms.

    This is a VIP event and as space is very limited, please apply to attend. To apply please fill out this form: https://docs.google.com/a/google...

    At 3:00pm to 6:00pm, Saturday 10th March

    In Rainey St

  • Does the 49th parallel exist in social media?

    by Julie Tyios, Dave Fleet, Richard Binhammer, David Jones and Keith McArthur

    Hot, Cold. Up, Down. Canada, US…. are we really poles apart? When it comes to the online space do Canadians differ from the rest of the world?

    When it comes to time spent online, Canucks spend more hours surfing by almost twice the worldwide average. Added to that, a recent Comscore report indicates that 1 in 5 Canadians own a smartphone, putting us just above US penetration levels. This panel will discuss the behavioral variances that drive social media strategy for companies marketing in Canada. Regulation, trust, privacy and technological contrasts - or similarities - will be discussed in terms of how these operating differences impact the Canadian market.

    We are pleased to have Richard Binhammer (Dell), Dave Fleet (Edelman Digital), and David Jones (Proximity) and Julie Tyios (JugnooMe) on this panel, which will be moderated by Keith McArthur (Rogers Communications). Is there really a “border” online? Join us to find out!

    At 3:15pm to 4:00pm, Saturday 10th March

    In Canada House / Old School Grill

  • How to Become a Next-Generation Media Company

    by Ben Elowitz

    The old media company is dead. Fragmented audiences are consuming content across multiple devices from multiple sources. Barriers to entry have disappeared and options have exploded. The rise in use and complexity of the social web (social+mobile+realtime) plus proliferation of content (text + photo + video + apps) means audiences are demanding more information, at rapid speeds and in a variety of form factors (and usually for free). There is a need for a new and profitable publishing system that understands all these needs – that will produce and distribute the right content, at the right place, at the right time. How does a media company manage all of these important pieces? How does it optimize – and monetize – its various media properties? Ben will address all that, with practical information about audience predictive technologies, curation techniques, social media and mobile distribution channels – and how to use them all to keep your media company on the cutting edge.

    At 3:30pm to 3:45pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Is That Your Final Offer? Mobile Dynamic Pricing

    by Sam Altman

    Dynamic pricing is back. In 1845, people walked into price-free stores, and the price was decided then and there. More recently, we’ve seen this with airline tickets, fluctuating in price based on demand. Now, with mobile advances, we’re seeing the beginnings of dynamic pricing at a local level. Businesses are becoming empowered to reward loyal customers (come here often?), bring in new customers at slow times (come get discounts on school nights!), and, most notably, innovate past chalkboard specials.

    Mobile dynamic pricing barely set foot through the doors of local businesses until recently, but early signs are hinting at a transformative model for offline businesses. Today, consumers are enjoying grabbing instant deals and generating their own deals; at the same time, credit card companies and marketers are joining in to reward activity. If done right, mobile dynamic pricing will spark a new, dynamic customer-business relationship, plus an extreme price-tag makeover everywhere.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage slide deck

  • Making the Real World Easier to Use

    by Dennis Crowley and MG Siegler

    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

  • Mobile Meet Up

    by Nicole Forbes

    Get together with other mobile experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 615AB, Hilton Austin Downtown

  • Social + Location + Mobile = The Perfect Beer

    by Terry Lozoff, Melani Gordon, Mike Schneider, John Vajda and Hanna Laney

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon J, Hilton Austin Downtown

  • The Local Backbone of the SoLoMo Revolution

    by Dave Barger and Julio Fernandez

    This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.

    National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.

    Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Engineering Serendipity to Instigate and Delight

    by Gabe Smedresman, Aaron Parecki, Brett Martin, Aston Motes and Ben Carey

    The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon J, Hilton Austin Downtown

  • Erasing Lines Between Physical and Digital Worlds

    by Brian Selzer and Peter Gould

    Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you digitally check in to your location, measure how fast and far you’ve run or analyze your car’s performance. Ogmento and PDP Mobile are working on two very different ways to erase these digital barriers. While Ogmento strives to overlay the digital world onto the real world by bringing real-world ties to locations and brands to a device, PDP is creating a physical connection to the digital world with unique hardware that joins people with their devices. Representatives from both companies will discuss the directions that digital life is taking and how you and your mobile device are going to draw closer together, whether you’re carrying your city in your pocket or monitoring your health in real time through an earclip. We’re not in the Matrix yet, but suddenly the idea doesn’t seem like sci-fi anymore.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 616AB, Hilton Austin Downtown

  • Fit Together: How Fitness Goes High-Tech + Social

    by Kevin McCoy, Maria Ly, Kevin McCoy, Jason Jacobs and Bob Goodman

    Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Mobile Games: The Secret Sauce Is Social

    by Eiji Araki

    As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 602, Hilton Austin Downtown

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