Sessions at SXSW Interactive 2012 about Mobile

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Sunday 11th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • Pocket Film Studio: The iPhone Revolution

    by Caleb Deschanel, Michael Koerbel, Sean Safreed, Serenity Caldwell and Matthew Dessner

    Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • The Mobile Apps Value Chain

    by Jennifer Pabian, James Parton and Keith Casey

    Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.

    At 11:00am to 12:00pm, Sunday 11th March

    In Marigold, Holiday Inn Town Lake

  • Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier

    FREE and Open to the Public. Dylan Jobe, President of Austin video game developer LightBox Interactive, will discuss his upcoming PlayStation 3 blockbuster, Starhawk - a fast-paced third person shooter set in the lawless frontier of space. Jobe will touch on Starhawk's various gameplay features and story elements, including the game's innovative Build & Battle system that allows players to alter the virtual battlefield instantly with the press of a button, the Starhawk Uplink mobile application, and the new universe that makes up Starhawk's exciting campaign.

    At 12:15pm to 12:45pm, Sunday 11th March

    In Exhibit Hall 1, Palmer Event Center

  • Creating Responsive HTML5 Touch Interfaces

    by Stephen Woods

    The proliferation of touch-based mobile phones and tablets means that users are accustomed to using touch gestures navigate - but so far primarily on native applications – how about web content? Creating responsive touch interfaces in HTML5 is not just possible, but its an amazing evolution of web user interfaces. At Flickr we've learned that because of the nature of touch events, the "feel" of the interface is more important than performance by the numbers. This session will guide you through how to create touch interfaces, with a focus on interfaces that FEEL responsive. Topics covered will include device support, hardware acceleration and handling complex gestures. We'll also focus on how to prioritize the work done in JavaScript so that the interface feels as responsive as possible.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon FG, Hilton Austin Downtown

  • Design and the Mobile Startup

    by Mike Krieger, Ron Goldin, Alexa Andrzejewski and Alex Rainert

    In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon A, Hilton Austin Downtown

  • FutureShop: Virtual QR Stores, NFC Receipts & More

    by Edward Baig, Manoj Lamba, Julia Fitzgerald, Todd Dipaola and John Boyd

    The mobile shopping revolution isn’t theoretical, it’s here and it's
    all around us.

    Innovations abound such as Tesco’s virtual QR grocery store in a
    Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
    deals for UPC scans of ice cream, and NFC payments that obliterate
    consumers' need for a physical wallet. Providers of these and other
    game changing consumer experiences are mashing up new capabilities to
    create magical experiences and frenzied user adoption.

    Learn about cutting edge technologies and what’s coming next from the
    leading innovators of mobile shopping. Hear the first-hand success
    stories of some of America's most iconic brands as they enter the Age
    of Mobility.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon J, Hilton Austin Downtown

  • How to Build Privacy By Design into Web and Mobile

    by Tarik Kurspahic

    Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

    At 12:30pm to 12:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • I'd Bump That: NFC Growth from Play Will Pay

    by Paul Gelb

    NFC is not a new or particularly sexy technology. For years it has failed to gain traction amongst consumers and businesses as a mobile payment solution. Yet recently, NFC has been a major focus of tech giant uber-disruptors, venture capitalists, start-ups and marketers. Why? NFC yields a much broader opportunity than what arises from contact-free payments and a slice of transaction fees. NFC can connect a consumer with the physical world in ways that generate an infinite number of new engaging interactions for consumers and valuable data points for businesses. This panel will discuss which engaging NFC consumer experiences will drive user adoption, and how NFC will ignite billions of dollars of incremental revenue from user data, marketing services and new mobile powered products.

    At 1:00pm to 1:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • The Payment Revolution is Coming: Welcome to Interchange Zero

    by Seth Priebatsch

    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile payments space are on a crash course, and it's going to be awesome. So awesome that it’ll force credit card interchange rates to zero and pump 50 billion dollars a year back into the economy. Sounds crazy, but before Al Gore invented the internet, we never imagined information would flow so freely. As soon as the friction was removed from information-transfer, a new economy emerged that changed the way we do business. The same is about to happen with money. It's just another medium of information, and it's high time to suck the friction out of the economy. There are two elements driving this transition to interchange zero 1) the technology that’s driving fees down (along with some far-reaching legislation thanks to Dick Durbin) and 2) the information inherent in payments that’s being leveraged to drive revenues up. Join Seth Priebatsch, Chief Ninja of SCVNGR + LevelUp for a fast-paced session on how a combination of mobile payment startups (even the ones being formed by big companies), The Durbin Amendment, and a tipping point in consumer behavior will completely change the way we think about money -- maybe even re-wire how our economy works.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

  • A Dr, Patient & Insurer Walk into a Social Network

    by Dr Michael Golinkoff, Wendy Sue Swanson and Jamie Heywood

    What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Classroom 204, AT&T Conference Center

  • Austin 2032: Shaping Future Cities with Mobile Data

    by Alexander Howard, Chris Osgood, Eric Paulos and Chris Volinsky

    The ubiquity of mobile devices gives us an unprecedented view into human mobility. Smartphones of today provide precise information on location, orientation, and trajectories of their users. Study of anonymized, aggregate collections of data allow insight into human behavior that can greatly benefit our understanding of society while preserving individual privacy rights.

    In this panel we discuss the promise and implications of analyzing mobile device data on a massive scale, specifically towards improving the cities of the future. The goal of almost any urban planner and policy maker is to make cities more user-friendly and more sustainable. Traditionally, improvement initiatives have slow feedback loops. Aggregate mobile data allows for fast understanding of the impact of any policy changes (such as installing bike lanes or congestion pricing), encouraging more of a test-and-learn environment, and ramping up city efficiency.

    Our panel will contain a diverse set of people who can address different aspects of this issue: researchers and data analysts to discuss what we can learn from the data, network carriers to discuss the technologies and infrastructure needed, and policy makers who can address the potential impact of this data.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • How to Personalize Without Being Creepy II

    by Mark Peters and Mat Harris

    For content developers struggling to generate engagement, personalization is a type of salvation. Centenarian news organizations are looking to revive their relevance in an era of unlimited free content. For them, mass-personalizing for each audience of one is an extremely compelling means to regain influence and earn back reader loyalty. At the same time, advertisers are under more and more pressure to optimize ad performance and deliver results.

    Continuing the debate that has persisted since last year's panel, we take an even deeper and more introspective look at the challenges, ethical dilemmas and complicated trade-offs of personalization.

    2012 brings even more users to social media in an increasingly mobile web - prime territory for advanced content personalization. Social media users are gaining sophistication and seeking answers about their data, its permanence and portability.

    In 2012, personalization practices promise to be as obfuscated and unconventional as ever before. Legislators around the world offer empty promises of consumer protection without having any real basis for guaranteeing it. What is right -- and wrong -- in this wild, wild West?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Why Mobile Apps Must Die

    by Scott Jenson

    Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.

    This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.

    This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.

    This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.

    At 5:45pm to 6:00pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

Monday 12th March 2012

  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 6:00pm, Monday 12th March

    In Room 602, Hilton Austin Downtown

  • Taming the Market in Your Pocket

    by Rob Veres, Michael Shim, Tamara Mendelsohn and Andrew Vilcsak

    As mobile purchasing becomes increasingly prevalent, online marketplaces need to offer apps that help both buyers and sellers. But which is better, a single app that facilitates both sides of the transaction? Or separate apps that are targeted to each role? And what happens when you have customers who transact on both sides of that equation? Panelists will debate the benefits to having apps that are all-in-one versus apps that are user-specific. And they will discuss development strategy for webapps, native apps and dueling platforms.

    At 9:30am to 10:30am, Monday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Three Innovative Approaches to Mobile Learning

    by Matt Federoff, Tom Wolf, Angela Maiers and Katherine Burdick

    Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will explore three different ways mobile learning is being incorporated today in the elementary school environment. Katherine Burdick from Learning A-Z argues that it is better to take the safe approach and blend traditional book learning, online, and mobile apps. Tom Wolf from eSpark Learning takes a bit bolder step and states that all after school programs should adopt mobile technology only. Finally, Matt Federoff from Vail School District has had teachers throw the textbook out the window as Vail has gone totally wireless making everyone operate off of laptops and iPads to the point that even the school buses are wireless. Angela Maeirs, author of Classroom Habitudes, serves as referee.

    At 9:30am to 10:30am, Monday 12th March

    In Classroom 203, AT&T Conference Center

  • Your iPhone Is Political: Mobile Democracy

    by Nilay Patel, Josh Levy, Parul Desai and Katherine Maher

    By 2014, more of us will access the Internet with mobile devices than with desktops or laptops. Android phones, iPhones, iPads and other mobile devices are quickly becoming our primary gateways to the Internet.

    Everything we do online -- the ways that we produce news, organize our communities, and communicate with each other -- will increasingly depend on access to these devices and the broadband data connections they provide.

    Meanwhile, wireless companies are seeking to determine what content we can see and how we can access it. As users fight for control over their mobile experience, it's fair to say that your Android or iPhone is political.

    This panel of policy experts, tech journalists and public interest advocates will discuss how demographic and social shifts are changing how we use mobile devices and networks, how carriers and the public are fighting for control over them, and how good policies can protect consumers from wireless carrier abuse.

    At 9:30am to 10:30am, Monday 12th March

    In Salon J, Hilton Austin Downtown

  • Boost Your Mobile Workflow with Adobe

    by Bruce Bowman and Greg Rewis

    We are announcing something completely new ‐ Adobe will be unveiling a new product for web designers and developers to help with their mobile web workflows. Come to the see the live demo and check it out for yourself! Follow @AdobeSXSW for the latest information.

    At 11:00am to 12:00pm, Monday 12th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • In-App Mobile Ad Implementation Challenges

    by Seth Hart, Brian Bos, Iryna Newman, Kamal Kaur and Krishna Subramanian

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.

    This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs).  In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.

    This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Recognize This! Ethics of Mobile Face Tagging

    by Bryan Nunez and Harlo Holmes

    With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.

    What right do people have to control personal images in a socially-networked age or to be visually anonymous in a video-mediated world? Startups like Viewdle are building compelling user experiences that correlate people who appear in photos taken with your smartphone, with all of the profile photos stored in your address book and social graphic. The question is, how is it decided who can be recognized and indexed, how and when, and where does control of that record reside?

    The ObscuraCam project (developed by WITNESS and the Guardian Project, funded by Google) will be shared as one countermeasure to these trends. It is a mobile app that allows users to automatically conceal faces or objects in photos and video, using pixelization, masks or redaction. It also removes extra metadata, such as GPS location, often stored in media.

    Bryan Nunez will represent WITNESS, presenting human rights advocacy driven user stories and challenges. Harlo Holmes will counter with "privacy by design" technology solutions.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • SXSW Interactive Accelerator

    Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Scott Weiss (Andreessen Horowitz)
    Judges: Matt Marshall (VentureBeat), Charlie O’Donnell (Brooklyn Bridge Ventures), Oren Michels (Mashery)
    Finalist: Toopher, Meexo, Forecast, 5Degrees

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 11:00am to 12:00pm, Monday 12th March

    In Salon D, Hilton Austin Downtown

  • The Frontline Report of Japanese Interactive Arts

    by Daito Manabe, Motoi Ishibashi, Yasuharu Sasaki and Kensuke Sembo

    Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • From Collegiate Soccer to Professional Business

    by Garrett Gee

    Garrett Gee will be speaking on the 7 FACTORS that can make you fundable in the eyes of the world's top investors. Hear the unique story that took him from small-town boy playing collegiate soccer at BYU in Utah, to successful Silicon Valley funded founder and CEO of Scan. Scan creates web and mobile tools which enable both enterprises and individuals to benefit from mobile transaction technologies (QR codes, NFC, and more). These benefits include mobile commerce, social media, lead generation, analytics, networking, and more. Their iPhone app, generated 7 million+ downloads in their first 10 months of operation. Their site, scan.me, launched in January of 2012. More information can be found about Garrett online at garrettgee.me.

    At 12:30pm to 12:45pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • SXSW Interactive Accelerator

    Mobile Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Scott Weiss (Andreessen Horowitz)
    Judges: Matt Marshall (VentureBeat), Charlie O’Donnell (Brooklyn Bridge Ventures), Oren Michels (Mashery)
    Finalist: Modo Labs, Arqball, just.me, Condition ONE

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon D, Hilton Austin Downtown

Tuesday 13th March 2012

  • All Day Event - Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 9:00am to 4:00pm, Tuesday 13th March

    In Room 602, Hilton Austin Downtown

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Tuesday 13th March

    In Austin Convention Center

  • How the iPad Can Save Accessibility

    by Marty DeAngelo

    Usability has come a long way since the dark days before "Designing with Web Standards". Now nearly all companies see the value of UX in their digital designs. But despite heightened focus on the user and a growing awareness of accessibility concerns, implementation of accessibility standards have often fallen victim to time pressures and obsolete design practices. Disabled users struggle through sites missing alt tags, keyboard inputs or text alternatives. Enter devices like the iPhone & Android … and the iPad.

    With the proliferation of non-desktop devices and browsers like tablets and gestural smartphones, suddenly more people are finding that the web isn't as nice and clean as they remembered: broken formatting, too small text, hover functionality that doesn’t work, and entire swaths of the web rendered as Flash-based wastelands that millions can’t access.

    We've now discovered that by solving for many of the issues that iOS and other mobile users face, we can also solve for the most prevalent accessibility issues. Using side-by-side examples and case studies, I'll show how we can make sites more accessible and more usable by mobile devices. Through combinations of better markup, HTML5 and CSS3 functionality and better scripting, we can serve two masters at once. Better yet, in some cases, we can take advantage of the accessibility capabilities built into newer mobile devices to make the digital experience even better than they would get on the 'old web'.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 10AB, Austin Convention Center

  • The Right Tool for the Job: Native or Mobile Web?

    by Matthew Delaney, Majd Taby, Buzz Andersen, Jacob Bijani and Tom Dale

    Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.

    At 9:30am to 10:30am, Tuesday 13th March

    In Ballroom A, Austin Convention Center

  • App Empire

    by Chad Mureta

    Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.

    At 10:00am to 10:20am, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

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