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It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile topics.
Turns out, mommy’s become something of a cash cow these days. From bestselling books to six figure brand partnership deals, she’s raking it in – and she’s worked hard to deserve it. These days, mommy blogging is an expansive, professional career for passionate communicators, and is a veritable mine (and minefield) of monetization opportunities.
This session puts four top mommy bloggers on stage to deliver practical advice on four specific aspects of monetizing the mom blog. The session is geared for motivated women bloggers with a powerful message who seek something more than affiliate marketing and banner ads. We’ll cover publishing, video, brand sponsorship deals, and talent work, and we won’t be leaving out numbers.
In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.
9th–13th March 2012