Sessions at SXSW Interactive 2012 about Music Discovery

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Tuesday 13th March 2012

• Music Discovery: Man vs. Machine

  by Anil Dewan, Heather Browne, Scott Perry, Philipp Eibach and Richard Slatter

  Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

  • Algorithms
  • Music
  • Music Discovery
  • Strategy

  At 9:30am to 10:30am, Tuesday 13th March

  In Room 12AB, Austin Convention Center

  Coverage audio clip