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Sessions at SXSW Interactive 2012 about Music

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Friday 9th March 2012

  • BBQ Crash Course

    Network with fellow SXSW attendees while savoring Texas' best BBQ. Music from Beaver Nelson. Celebrity surprise from Foodspotting.com. Pre-registration required.

    Cost for the BBQ Crash Course is $50 per person -- and you must be a SXSW registrant to attend. Purchase your ticket for the event when you register for SXSW. If you have already registered for SXSW Interactive and would like to purchase a ticket now to the BBQ Crash Course, please contact reg@sxsw.com.

    At 11:00am to 2:00pm, Friday 9th March

    In East Tent, Brush Square Park

  • Conduit Corner Happy Hours

    RELAX and RECHARGE with Wifi, Power up stations, DJ sets, back-rubs and more.
    REFUEL on exclusive macaroni and cheese and FREE Beer.

    At 4:00pm to 7:00pm, Friday 9th March

  • The Sony Club @ Red 7

    The Sony Club @ Red 7 welcomes some of the best labels and artists of the
    music festival on two stages, including; Sub Pop Records, ATO Records and a
    curated evening by Last Call with Carson Daly. Listen to SXSW tracks on
    the Last Call premium channel on the Music Unlimited service. Visit the
    Sony Club beginning March 8th and get your hands on PlayStation®Vita, the
    hottest new high definition portable gaming experience. Brought to you by
    the Sony Entertainment Network.

    At 5:00pm to 12:00pm, Friday 9th March

  • Safe Harbor Room

    The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Harbor Room to meet with like-minded attendees.

    At 6:15pm to 7:15pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

  • TechKaraoke SXSW

    Join the TechKaraoke team and Twonky! We're taking over The Stage on Sixth Friday, March 9th for an evening full of live band karaoke and classic DJ karaoke!

    At 8:00pm to 2:00am, Friday 9th March

    In The Stage on Sixth

  • @NIGHT Hosted by Samsung Mobile

    Performances by RAC, Eclectic Method and Ernest Gonzales. lrnevl.com/FEED2012

    At 9:00pm to 12:00pm, Friday 9th March

Saturday 10th March 2012

  • Rhapsody to Year 0: Music & Publishing Go Digital

    by Rob Reid

    With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start developing audiences directly through iTunes and Kindles? What does this mean for independent writers & musicians? And do our deranged copyright laws benefit anyone but profiteering lawyers? Rob Reid’s talk will compare the online challenges faced by publishing vs. music. Rob founded Listen.com, which created Rhapsody – the first digital music service fully licensed by every major label. Rhapsody remains one of the largest online music services, and is owned by MTV and RealNetworks. Now an author, Rob’s in the thick of another industry’s digital transformation. Rob’s book Year Zero (published by Random House this July) addresses some of these issues. In it, aliens seek to erase the ruinous fines on their vast collections of pirated American music by destroying the Earth. Parts of it are made up.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Traveling Band: Road Trip to Happiness?

    by Joris Verbogt

    In this talk, musician and web developer Joris Verbogt will tell you how his experiences in a traveling band influence the way he does his other job. How musicians deal with the endless hours on the road, uncertain of a decent place to sleep, working hard on stage trying to entertain the audience. But also stories about the amazing number of people wanting to help, supporting you in ways you couldn't have imagined and, last but not least, about the incredible moments of pure magic.

    At 11:45am to 12:00pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

  • Evening Event - The Nokia Lab @ SXSW Interactive

    Showcasing DJ and live music performances from the FADER FORT, brought to you by Converse.

    Housed in a first-of-its kind structure for SXSW, the 3-domed Nokia Lab located at 2nd and Brazos will give SXSW Interactive attendees an engaging sneak peek behind the scenes, as it relocates its R&D lab from snowy northern Finland to warm central Texas. Guests will have the opportunity to check out the new Nokia Lumia portfolio of Windows Phone devices, including the much-anticipated Lumia 900 from AT&T and the recently launched Lumia 710 and 800 devices. In conjunction with The FADER FORT Presented by Converse, Nokia will be showcasing DJs and Live Music with three nights of teaser performances during SXSW Interactive at the Nokia Lab.

    Check out Nokia's official blog at http://conversations.nokia.com/s... for all of Nokia’s activities at SXSW 2012!

    Full Nokia Lab Schedule:
    Saturday, March 10 4:00pm-8:30pm - FADER DJ Sets
    Sunday, March 11 8:00pm-1:00am - Deniro Ferrar, Hood Internet, and more
    Monday, March 12 4:00pm-8:30pm - Gigamesh, Oberhofer, XV, and more
    Tuesday, March 13 4:00pm-8:30pm - Cassian, 2 Chainz, Free Energy, and more

    At 4:00pm to 8:30pm, Saturday 10th March

  • Foodspotting Street Food Fest

    Join us for the SXSW Street Food Fest, hosted by Foodspotting and CHOW.com. Good food, RVIP Lounge karaoke and more!

    At 4:00pm to 10:00pm, Saturday 10th March

    In 2nd and Congress Lot

  • PearHaven Launch Happy Hour

    See what PearHaven is all about with FREE drinks, music and giveaways.

    At 5:00pm to 8:00pm, Saturday 10th March

    In The Madison

  • The Sony Club @ Red 7

    The Sony Club @ Red 7 welcomes some of the best labels and artists of the
    music festival on two stages, including; Sub Pop Records, ATO Records and a
    curated evening by Last Call with Carson Daly. Listen to SXSW tracks on
    the Last Call premium channel on the Music Unlimited service. Visit the
    Sony Club beginning March 8th and get your hands on PlayStation®Vita, the
    hottest new high definition portable gaming experience. Brought to you by
    the Sony Entertainment Network.

    At 5:00pm to 12:00pm, Saturday 10th March

  • Knight Foundation Media Innovation Fair

    Knight Foundation is having a Media Innovation Fair, followed by music courtesy of WFMU.

    At 6:00pm to 9:00pm, Saturday 10th March

    In East Tent, Brush Square Park

  • Safe Harbor Room

    The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Harbor Room to meet with like-minded attendees.

    At 6:15pm to 7:15pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

  • Waggener Edstrom Party

    Check-ins benefitting the Make-A-Wish Foundation with live music by Quiet Company.

    At 8:00pm to 11:00pm, Saturday 10th March

    In Malverde

  • @NIGHT Hosted by Mozilla Firefox

    Performances by Daedelus, Nobody Beats the Drum (DJ Set) and Sticky Sticky. lrnevl.com/FEED2012

    At 9:00pm to 12:00pm, Saturday 10th March

  • The Cloud Lounge sponsored by HP

    The Cloud Lounge sponsored by HP invites you to come by The Belmont for drinks, networking and live music from local talent you know and love. Follow us @hpcloud to find out how to get your wristband!

    At 10:00pm to 2:00am, Saturday 10th March

    In The Belmont

Sunday 11th March 2012

  • Music Apps Gone Wild

    by Eliot Van Buskirk

    Everyone's heard of I Am T-Pain, Pandora, and Turntable.fm but app developers on the next bleeding edge are pushing the envelope with features from the stunningly practical to the wildly "out-there" that many within the industry may not have heard of before. Within these entertaining apps lies advanced technology with practical applications across the board. Let's take a tour of the most advanced, wackiest music apps that exist -- or are on their way to existing.

    At 1:30pm to 1:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Backplane's Managers Hack

    Backplane presents the Managers Hack, a global hackathon dedicated to building the future of digital music distribution. Hacker participation is invite only.

    At 2:00pm to 10:00pm, Sunday 11th March

    In Hotel St Cecilia

  • Conduit Corner Happy Hours

    RELAX and RECHARGE with Wifi, Power up stations, DJ sets, back-rubs and more.
    REFUEL on exclusive macaroni and cheese and FREE Beer.

    At 4:00pm to 7:00pm, Sunday 11th March

  • Data Mining Music

    by Paul Lamere

    Data mining is the process of extracting patterns and knowledge from large data sets. It has already helped revolutionized fields as diverse as advertising and medicine. In this talk we dive into mega-scale music data such as the Million Song Dataset (a recently released, freely-available collection of detailed audio features and metadata for a million contemporary popular music tracks) to help us get a better understanding of the music and the artists that perform the music.

    We explore how we can use music data mining for tasks such as automatic genre detection, song similarity for music recommendation, and data visualization for music exploration and discovery. We use these techniques to try to answers questions about music such as: Which drummers use click tracks to help set the tempo? or Is music really faster and louder than it used to be? Finally, we look at techniques and challenges in processing these extremely large datasets.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

  • Safe Harbor Room

    The Safe Harbor Room is a place for people in recovery to meet during SXSW. The sessions are informal and supportive. SXSW is a challenging atmosphere for those who choose sobriety. All are welcome to come to the Safe Harbor Room to meet with like-minded attendees.

    At 6:15pm to 7:15pm, Sunday 11th March

    In Room 5ABC, Austin Convention Center

  • FLUENT Party Rock

    Kick off SXSW with the FLUENT team by Party Rocking it up at Maria Maria.
    Featuring live performances by Mobb Deep and DJ Mikey Millions and much
    more! RSVP http://fluentsxsw.eventbrite.com/

    At 7:00pm to 11:00pm, Sunday 11th March

    In Maria Maria La Cantina Patio

  • PBS Party celebrating @MasterpiecePBS "Sherlock"

    by Sue Vertue and Steven Moffat

    Meet part of the team behind @MasterpiecePBS "Sherlock": Emmy-nominated creator Steven Moffat (of “Doctor Who” fame) and his wife, series producer Sue Vertue. Music, food, pictures, autographs, t-shirts, fun & suds.

    At 8:00pm to 1:30am, Sunday 11th March

    In The Parish

  • SapientNitro SXSW 2012 Party

    Everyone knows Idea Engineers throw the best parties. Join us for free booze! DJ Spider! Grand prize giveaway! Oh and free booze!

    At 8:00pm to 10:00pm, Sunday 11th March

    In Roial

  • The Nokia Lab @ SXSW Interactive

    Showcasing DJ and live music performances from the FADER FORT, brought to you by Converse.

    Housed in a first-of-its kind structure for SXSW, the 3-domed Nokia Lab located at 2nd and Brazos will give SXSW Interactive attendees an engaging sneak peek behind the scenes, as it relocates its R&D lab from snowy northern Finland to warm central Texas. Guests will have the opportunity to check out the new Nokia Lumia portfolio of Windows Phone devices, including the much-anticipated Lumia 900 from AT&T and the recently launched Lumia 710 and 800 devices. In conjunction with The FADER FORT Presented by Converse, Nokia will be showcasing DJs and Live Music with three nights of teaser performances during SXSW Interactive at the Nokia Lab.

    Check out Nokia's official blog at http://conversations.nokia.com/s... for all of Nokia’s activities at SXSW 2012!

    Full Nokia Lab Schedule:
    Saturday, March 10 4:00pm-8:30pm - FADER DJ Sets
    Sunday, March 11 8:00pm-1:00am - Deniro Ferrar, Hood Internet, and more
    Monday, March 12 4:00pm-8:30pm - Gigamesh, Oberhofer, XV, and more
    Tuesday, March 13 4:00pm-8:30pm - Cassian, 2 Chainz, Free Energy, and more

    At 8:00pm to 1:00am, Sunday 11th March

  • @NIGHT Hosted by Mozilla Firefox

    Performances by Nosaj Thing, Fred Falke and Anoraak (DJ Set). lrnevl.com/FEED2012

    At 9:00pm to 12:00pm, Sunday 11th March

Monday 12th March 2012

  • Next Stage: Social Music Marketing: Bands, Brands & Fans

    The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka possible consumers). It’s no secret that music is a great way to reach and connect with new consumers but today’s landscape offers more than just connections. Hear from Dan Vinh (Renaissance Hotels), Courtney Blacker (JanSport), Umut Ozaydinli (Deviant Ventures), Brad Josling (HIP Digital) and Panos Panay (Sonicbids) on how they’re using Social Music Marketing to tap into emerging bands and these bands’ marketing prowess to create new brand loyalists.

    At 11:00am to 12:00pm, Monday 12th March

    In Exhibit Hall 3/4, Austin Convention Center

  • The Open-Source Cult(ure) of Hatsune Miku

    by Alex Leavitt

    When the Web unites millions of users into large networks around creative and free new media practices, how does this "open source culture" challenge assumptions about the production of content and the use of online social platforms?Vocaloid is a music production software from Japan that synthesizes voices for songs. In 2007, Crypton Future Media released Hatsune Miku, a young, female version of Vocaloid. Thousands of musicians use the software and character to make innovative songs and videos, which are circulated on Nico Nico Douga & YouTube for free, and many receive millions of hits within weeks. Vocaloid has helped amateur musicians land professional contracts, produced live concerts with holographic singers, and made Miku into a global virtual idol.This talk looks at one case study of a peer-produced media franchise that exploded into a global phenomenon using social media and free distribution, and the issues and successes of networked creative production.

    At 11:45am to 12:00pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Eat. Drink. Be Human with Skype.

    Unwind toward the end of the SXSW Interactive Festival and break bread with friends, new and old. Test drive our video booths, enjoy family-style food, and listen to live music from bands playing on an interactive stage. Drink tickets will be issued upon arrival. Cheers to the human alternative experience at SXSW!

    At 12:00pm to 10:00pm, Monday 12th March

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