Sessions at SXSW Interactive 2012 about NASA

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Saturday 10th March 2012

  • Crowdsourcing a Revolution: Can We Fix Healthcare?

    by Indu Subaiya, Aman Bhandari, Eileen Bartholomew, Jeffrey Davis and Cristin Dorgelo

    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    At 11:00am to 12:00pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Games to Enrich Meet Up Presented by Project Whitecard

    by Matt Toner and Khal Shariff

    A meet up on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • Richard Garriott’s Continuing Space Mission

    by Richard Garriott

    Internationally-recognized Austin-based game-developer Richard Garriott talks about many of the concepts explored in his documentary film "Man on a Mission." This solo presentation will cover how the commercial space industry (as led by many in the new media industry) is changing the future. A member of the civilian NASA Advisory Council as well as the Commercial Spaceflight Federation, Garriott will also discuss what NASA and others are doing now, and why we should all be excited to play games from the surface of Mars sooner than you think!

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

Sunday 11th March 2012

  • Out of this World Engagement

    by Isabel Lara

    The nation's space agency and the world's largest museum and research complex have embraced the use of social media to reach out, engage new audiences, engage existing audiences in new ways, and give the public behind-the-scenes access. This conversation with NASA and the Smithsonian's Air and Space Museum will explore successes and failures in these new ways of engaging and solicit your input for new opportunities they have yet to try.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon A, AT&T Conference Center

  • How to Win Friends and Influence Space Exploration

    by Michael Doornbos, Holly Griffith, Dennis Bonilla, Ron Garan and Chris Radcliff

    Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiastic movement sees brains as valuable assets to take over the world. Learn why these people got so passionately involved in space, how they became good friends over the Internet, and what they’ve created to make measurable change toward a more awesome tomorrow. While established membership organizations struggle to survive, these Internet-enabled groups are flourishing with new members from far outside traditional demographic lines that are creating large-scale activities. If you don’t already know a space tweep, learn why you will.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • NASA’s Mission Possible: Tweeting thru Space

    by Stephanie Schierholz and Erik Sowa

    With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atlantis, 150 lucky individuals were invited to attend the official NASA Tweetup to experience the lift-off first-hand, with exclusive behind the scenes access to astronauts, facilities, lectures and more. Hear from Erik Sowa, NASA Tweetup attendee and director of engineering at ExactTarget's Social Media Lab, and Stephanie Schierholz, NASA's head of social media, as they discuss the process behind this groundbreaking event.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capital Ballroom, Omni Downtown

Monday 12th March 2012

  • 2012: You Bet Your Asteroid the World Won't End

    by Don Yeomans, Stephanie Smith, Phil Plait and Veronica McGregor

    Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the Web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.

    At 9:30am to 10:30am, Monday 12th March

    In Citadel, Driskill Hotel

  • SpacePoints: Space Outreach at Ludicrous Speed

    by Sarah Worthy and Jon Verville

    When NASA's budget was drastically cut and the commercial aerospace industry found itself in charge of getting man into space, a group of "space geeks" consisting of web developers, aerospace scientists and engineers, and people who have a dream of living in space started meeting up and designed the rules, developed the application, and are sharing Space Points. They are increasing awareness publicly about space policy, increasing funding to aerospace-related research (commercial and government), and having fun playing to win!

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 616AB, Hilton Austin Downtown

Tuesday 13th March 2012

  • Government As a Catalyst: Prizes 4 Tech Innovation

    by James Pol, Mari Kuraishi, Jenn Gustetic, Michael O'Neill and Chris Gerty

    Want to make some money? Federal agencies have recently been given the authority by Congress to sponsor competitions for individuals, groups, and companies to develop new ideas and technology innovations for a chance to win potentially lucrative prizes. These competitions can range from new mobile outreach technologies to web-based data analytics tools to even vehicle-to-vehicle communications; the government is looking for breakthrough technologies from the minds of the most innovative and forward thinking Americans, many of whom are at SXSW. This session will highlight some of the coolest prizes for technology development that the government has been involved in to date, including the DOT’s Connected Vehicle Challenge, the VA’s Open Source and blue button projects, and NASA’s centennial challenges. Additionally you will learn about some prizes government did NOT play a role in to explore what role the government should be playing in these activities moving forward.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon B, AT&T Conference Center