Sessions at SXSW Interactive 2012 about Notification

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Saturday 10th March 2012

  • Engineering Serendipity to Instigate and Delight

    by Gabe Smedresman, Aaron Parecki, Brett Martin, Aston Motes and Ben Carey

    The non-mobile web has always offered on-demand experiences for users to search for and discover new online content. But with the proliferation of mobile phones that report real-time signals like location, apps and services have a new ability to serendipitously deliver contextually-relevant value through push notifications. If you’re building a mobile service and have access to this data, can you use it with push notifications to do what you do better for your users, wherever they are? Our panelists have all built products and platforms that illuminate the social and informational opportunities hidden around us everyday. We’ve balanced privacy, timing, and proximity in order to nudge our users off their familiar paths and into discovering the people and world around them, and you can too -- for fun AND profit!

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon J, Hilton Austin Downtown