Add an eventSessions at SXSW Interactive 2012 about Online Dating
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- Topic: Online Dating
Friday 9th March 2012
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ASL: The Evolution and Future of Online Dating
The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?
Saturday 10th March 2012
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I Used Data Analytics to Game Online Dating
by Amy Webb
I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! I created a series of male user profiles, registered a bunch of accounts and logged in as men. For weeks, I studied all the women using that service and collected data on the ones who seemed most popular.
I eventually compiled everything into a deep data analysis. Then, I logged back into the service...this time as a woman...and created a profile using my own information, but skewed to the trends I uncovered. Within a week I had the most popular profile on the service. Two months later I was dating the person who would later become my husband.
What I learned: Most people don't understand their audiences. In this session, I’ll detail how I gamed online dating...and what that means for anyone trying to land a committed relationship with their users.
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Multiple Personalities–Not a Disorder but the Norm
by Amy Parnell, Benjamin Smithee, Elizabeth Sartin and Thomas Marks
In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?
Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from Match.com, LinkedIn and TripIt.
Sunday 11th March 2012
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Consumer Patterns Revealed by Dating Site Insiders
by Brian Schechter, Laurie Davis, Sam Yagan, Shayan Zadeh and Julie Fields
Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.
Monday 12th March 2012
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Sex, Dating and Privacy Online Post-Weinergate
by Rachel Kramer Bussel, Samhita Mukhopadhyay, Twanna Hines and Violet Blue
We’re living in an age when even powerful politicians can’t keep track of their digital dating trail. Employers and exes are likely reading your words. How can you write about sex, participate in online dating and social networking sites, and still maintain your privacy? Bloggers and authors Violet Blue (sex author, tech columnist; @violet blue and tinynibbles.com), Rachel Kramer Bussel (Lusty Lady, Best Sex Writing series editor), Twanna A. Hines (Funky Brown Chick®, The Late Sex Show with Twanna Hines), and Samhita Mukhopadhyay (author, Outdated: Why Dating is Ruining Your Love Life, Executive Editor, Feministing.com).
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The Algorithm Method: Love in the Social Media Age
by Andrea Miller, Helen Fisher, Elizabeth Bernstein, Michael Lazerow and Thomas Miller
Social media has made finding love easier: reconnecting with your college sweetheart on Facebook, broadcasting emotions on Twitter and maybe even finding your soul mate on a mobile dating app.
Americans will spend near a billion dollars on online dating in 2011. A 2002 article by Rufus Griscom in Wired stated, "Twenty years from now, the idea that someone looking for love without looking for it online will be silly… Serendipity is the hallmark of inefficient markets, and the marketplace of love, like it or not, is becoming more efficient."
A survey by the American Academy of Matrimonial Lawyers found that two-thirds of divorce cases have used evidence from Facebook. Dating sites and social media outlets facilitate infidelity and exploitation in a relationship as efficiently as they bring couples together. Plus smart, professional 20-somethings are sexting with abandon. See gaffes by Anthony Weiner, Tiger Woods and et al. Are these technologies a blessing or a burden? Will the personal and professional continue to collide in dramatic ways?
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