Sessions at SXSW Interactive 2012 about Parenting

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Saturday 10th March 2012

• Not Your Mommy's Blog: The Evolution of Dad Blogs

  by Aj Jacobs, Craig Heimbuch, Jason Avant, Catherine Connors and Danielle Wiley

  Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

  • Blogging
  • Parenting
  • Social Media

  At 3:30pm to 4:30pm, Saturday 10th March

  In Lone Star, Omni Downtown

• Monetizing Mommy

  by Catherine Connors and Erin Chase

  It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile topics.

  Not so.

  Turns out, mommy’s become something of a cash cow these days. From bestselling books to six figure brand partnership deals, she’s raking it in – and she’s worked hard to deserve it. These days, mommy blogging is an expansive, professional career for passionate communicators, and is a veritable mine (and minefield) of monetization opportunities.

  This session puts four top mommy bloggers on stage to deliver practical advice on four specific aspects of monetizing the mom blog. The session is geared for motivated women bloggers with a powerful message who seek something more than affiliate marketing and banner ads. We’ll cover publishing, video, brand sponsorship deals, and talent work, and we won’t be leaving out numbers.

  • Blogging
  • Blog Monetization
  • Monetization
  • Parenting
  • Women

  At 5:00pm to 6:00pm, Saturday 10th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol

Monday 12th March 2012

• Moms vs. Management: Parents Make AWESOME Managers

  by Lourdes Alba, Margaret Stewart, Maria Giudice and Mike Tschudy

  How many books on management have your read and how many parenting manuals and apps have you downloaded since your kids arrived on the scene? How much of what you’ve learned has been “on the job” of parenting — and all the multi-tasking and emotional resilience that requires? Have you ever thought to apply those same techniques to managing clients or people inside your own organization?

  Hear a light-hearted conversation from our experts on techniques they’ve used and how to make the best of both worlds. Learn about how the principles of raising children directly apply to being a good manager of people. Topics may include:

  • Parallel play is not real play — challenges of cooperation, collaboration and negotiation
  • Use your inside voice — the importance of communication and active listening
  • No means no — applying praise, understanding consequences and other disciplinary measures
  • You can’t have it all — challenges of working parents towards achieving a healthy live/work balance
  • Leadership
  • Management
  • Parenting

  At 12:30pm to 1:30pm, Monday 12th March

  In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  Coverage audio clip