Sessions at SXSW Interactive 2012 about Philanthropy

View as grid

Saturday 10th March 2012

• Philanthropy Is Not the Future of Journalism

  by Janet Coats and Nicole Hollway

  While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

  • Community
  • Future
  • Journalism
  • Philanthropy

  At 11:00am to 12:00pm, Saturday 10th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol

  Coverage audio clip

Sunday 11th March 2012

• 21st Century Giving: Social Philanthropy’s Rise

  by Cheryl Contee, Claire Diaz Ortiz, Ramya Raghavan, Robert Wolfe and Michaelyn Elder

  Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

  • Campaigning
  • Philanthropy
  • Social Media

  At 11:00am to 12:00pm, Sunday 11th March

  In Room 6AB, Austin Convention Center

  Coverage video

Monday 12th March 2012

• Social Apps and Charitable Giving

  by Christi Woodworth and Erin DeRuggiero

  We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests around charity, how does a brand measure the value of engagement? We'll take a closer look at forecasting trends in social app engagement and micro-philanthropy with some of the country's leading brand marketers, nonprofits and social agency thought-leaders.
  Previous Speaking Experience for Moderator Erin DeRuggiero: DMA 2010 Panelist "Loyalty Leaders Tell All: Harness the Power of Cause Marketing," Digital Hollywood Panelist: Brand Stewards, Social Cause, and the Brands that Make it Work.
  Targeting: Brand Marketers, Agency Executives, Strategists, Creatives and Media Planners

  • Charity
  • Non-Profits
  • Philanthropy

  At 12:30pm to 1:30pm, Monday 12th March

  In Room 8A, Austin Convention Center

Tuesday 13th March 2012

• Philanthropy for Everyone: Community Grantmaking

  by Amy Kaherl, Daniel Kaufman, Nathaniel James, Rishi Jaitly and Joaquin Uy

  Philanthropy is changing. Social change makers face continuing economic uncertainty. Government programs are downsizing. And traditional grantmakers can be hard to reach, requiring long proposal and reporting cycles. Despite these challenges, exciting new trends in giving and fundraising are on the rise. The new philanthropy is driven by the DIY maker ethic, powered by social media, and draws on both entrepreneurial and good, old school community organizing practices. Everyone knows Kickstarter's crowdfunding model, but there is so much more to the story. Awesome Foundation chapters worldwide are launching crazy brilliant ideas, $1,000 at a time. Kiva Detroit brings micro-lending strategies back home from the developing world, while Detroit Soup brings people together for dinner and fundraising. The Next Generation Giving Project is a group of cross-class people under 40 years old collectively raising $100,000+ and granting it to social change organizations in the Northwest. This is just the start, and anyone can do it. Come meet the new face of philanthropy, learn about innovative models -- the tough lessons and the best practices. Most importantly, find out how you can join the rise of the new philanthropy crowd today.

  • Crowdfunding
  • Philanthropy

  At 11:00am to 12:00pm, Tuesday 13th March

  In Room 6AB, Austin Convention Center

  Coverage audio clip

• Harnessing the Power of the Benevolent Internet

  by Alexis Ohanian, Christina Xu, Dan Mccomas and Zach Walker

  Despite the mainstream portrayal of the web as a den of pedophiles and hackers, the Internet is capable of doing a whole lot of good. Panelists Alexis Ohanian (co-founder of Reddit; founder of Breadpig), Dan McComas and Jessica Moreno (founders, RedditGifts), Christina Xu (founder, Institute on Higher Awesome Studies; co-founder, ROFLCon), and Zach Walker (Donor Relations Manager, DonorsChoose.org) will give the low-down on the benevolent side of the hivemind. From communities of pizza-sending well-wishers to campaigns that generate hundreds of thousands of dollars and tons of attention for nonprofits, this panel will examine and discuss the unexpected phenomenon of strangers helping each other (and the world) en masse. We’ll debate whether these actions make a real impact and lead to long-term engagement, identify the unique benefits (and disadvantages) of pseudonymous grassroots philanthropy, give tips on getting your very own do-goodery snowball rolling, and show you so many heartwarming stories that you’ll think someone is cutting onions.

  • Internet Culture
  • Philanthropy

  At 12:30pm to 1:30pm, Tuesday 13th March

  In Room 6AB, Austin Convention Center

  Coverage audio clip