Add an eventSessions at SXSW Interactive 2012 about Photography
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- Topic: Photography
Saturday 10th March 2012
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Shoebox Full of Photos: Beyond Digital Storage
Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?
Sunday 11th March 2012
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Is Our Photo-Madness Creating Mediocrity or Magic?
by Kevin Systrom, Kristen Joy Watts, Richard Koci Hernandez and Verna Curtis
Over 100 million photos are uploaded to Facebook every day. There are 3.5 billion cameraphones in use around the world. Instagram reached 13 million users in just 13 months. We are nearing the end of what Philip Gourevitch of The New Yorker called “the decade in which the world went camera-mad...the decade where everything is depicted, and every picture must be shared.”This panel will address the many ways in which the rise of mobile photography is affecting how we express our creativity, and how we connect and communicate every day. BONUS: We'll conclude with @Koci explaining how he builds his images and sharing a recipe toolkit for audience members to build their own.
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SXSW Found Type Photowalk
Please join us for the fourth annual SXSW Found Type Photowalk. As in previous years, our plan is to meet in the lobby of the Hilton Austin (close to the escalators) and depart around 10:00 am. We may head west toward Congress Avenue and wander south across the bridge over Town Lake—or maybe we’ll see what strikes our fancy. Let’s see what lettering and typography lurks beyond the downtown core, shall we? All photographers and types of equipment (including iPhone toting, Instagram users) are welcome.
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Light Field: Turning Light into Living Pictures
by Eric Cheng
The next generation of photography, light field cameras will unleash capabilities that were never before possible with conventional 2D digital cameras. Lytro’s Eric Cheng will walk participants through the possibilities of light field technology, which will include focusing a picture after it’s taken, re-orienting the scene by shifting the perspective view, and even switching between 2D and 3D views. Get an in-depth, hands on look at this new camera technology and work with a professional photographer to see how light field technology will revolutionize the way the world takes pictures.
Monday 12th March 2012
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SXSW PhotoCamp
by Miki Johnson and Ike Edeani
If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topics most important to you, and identify potential creative collaborators, each 60-minute PhotoCamp session will include facilitated group discussions, followed by 30 minutes of free time to connect with potential collaborators one-on-one. 9:30-10:30: What kind of collaborator am I? Improve creatively by defining your strengths and weaknesses. 11:00-12:00: Are we collaborating yet? An open discussion of collaboration models. 12:30-1:30: Everyone knows everything. Learn from others' collaboration lessons and revisit your own. 2:00-3:00: Open networking.
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Being Considered Obsolete Is Awesome
Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; as well as tactics to refocus dying brands and most importantly, why it's a good idea to not please everyone.
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