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Sessions at SXSW Interactive 2012 about Process

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Friday 9th March 2012

  • Digital vs. Print: Storyboard to Digital Delivery

    by Keith Barraclough, Chris Wilkes, Joe Simon, Liz Schimel and Perry Solomon

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Faster Design Decisions with Style Tiles

    by Samantha Warren

    With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.

    At 3:30pm to 4:30pm, Friday 9th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

Saturday 10th March 2012

Monday 12th March 2012

  • Getting Good: Practical Tips for New Designers

    by Allison Wagner and Yesenia Perez-Cruz

    Being new in a rapidly changing industry is scary. Luckily, as young designers in the web industry we have access to boundless tutorials, resources and mentors willing to share their knowledge. Actually, the abundance of information out there can be overwhelming!

    This session is about looking inwards for improvement, not outwards. We'll talk about understanding your work habits, setting realistic goals and building upon them, how to ask better questions, and the never-ending experiment that is your personal process. In short, we gon' talk about how to get REAL GOOD.

    At 3:30pm to 4:30pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center