Sessions at SXSW Interactive 2012 about Prototyping

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Monday 12th March 2012

• Rev Up Your Product Design, the “Concept Car” Way

  by Armando Gonzalez, Jake Cressman, Nancy Dickenson and Roseann Stempinski

  How can you encourage and facilitate innovation across your teams to come up with the best product? Come take a peek under the hood of a great innovation principle called “Visiontyping,” which promotes powerful collaboration across the board and propels creativity that can deliver big ideas and breakthroughs. This panel of thought leaders will discuss how applying a process of creative exploration - much like the "concept car" style of prototyping - can inspire and hone the vision of your product, allowing you to unleash the best of the best. This session is sponsored by Meebo.

  • Meebo
  • Product Design
  • Prototyping

  At 9:30am to 10:30am, Monday 12th March

  In Salon H, Hilton Austin Downtown

  Coverage audio clip

• Prototype vs. Sim: Validating Software & UX Design

  by Gregg Wygonik, Jared Ficklin and Robert Tuttle

  How much smoke and mirrors does it take to validate interaction models during the software design process? When do you have to stop faking it and start making it? How do you handle the traps of realistic demos slipping into production or permanent beta? Simulation, spike, proof-of-concept, interactive demo, prototype, and other artifacts often come with loose definitions and inflated expectations or lose their primary purpose during collaborative software design and realization. Design technology experts from frog who regularly push and pull on the boundaries of art and science will define bounds and discuss challenges, opportunities, risks, and rewards of going too far in real code during design or not going far enough. Topics will include defining needs and socializing intent for code-driven design assets across stakeholders, balancing speed and fidelity during interaction design, and understanding where early target platform development best informs and validates design.

  • Prototyping
  • User Experience
  • User Research

  At 3:30pm to 4:30pm, Monday 12th March

  In Ballroom BC, Austin Convention Center

  Coverage slide deck audio clip

Tuesday 13th March 2012

• Change the Course of History with Greasemonkey

  by Kent Brewster

  Here we'll discuss the importance of live, working prototypes that use real data and how to create them using nothing more than a Web browser and a text editor. Then we'll break out our laptops and hack some new functions--past SxSW attendees may recall "Kick-Ass Mash-Ups with Punk Rock APIs"--into a live page. This may sound crazy, but it's exactly how I prototyped the redesigned front page at Yahoo! and a bunch of fun stuff at Netflix.

  • Greasemonkey
  • JavaScript
  • Prototyping

  At 12:30pm to 1:30pm, Tuesday 13th March

  In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake